10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics 22% fewer jobs NACE 21% fewer internships NACE 11% fewer co-ops NACE Social networks for background checks 22% of hiring managers CareerBuilder 10% of admissions officers Kaplan Your Career is in Jeopardy Solution: Personal Branding

10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics

22% fewer jobs NACE

21% fewer internships NACE

11% fewer co-ops NACE

Social networks for background checks

22% of hiring managers CareerBuilder

10% of admissions officers Kaplan

My Journey Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007

5 Personal Branding Myths Not everyone has a personal brand Personal branding is all about you Personal branding is image management Personal branding is all about getting a job Not everyone can be successful

Not everyone has a personal brand

Personal branding is all about you

Personal branding is image management

Personal branding is all about getting a job

Not everyone can be successful

4-Step Personal Branding Process [DCCM]

Command Your Career!

What is Your Brand? Self-Impression = Perception

Self-Impression = Perception

If You Were A Car, Which Car Would You Be?

What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere

Personal Brand Assessment What personal attributes would you like to improve? How do your friends describe you? What are my five favorite activities? What are your favorite college classes? How do you define success?

What personal attributes would you like to improve?

How do your friends describe you?

What are my five favorite activities?

What are your favorite college classes?

How do you define success?

4-Step Personal Branding Process [DCCM]

Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card

Blogging 101 Know your brand Take a niche Register for: Domain name Google Feedreader Wordpress.com/.org Design Blog marketing Comment on other blogs Link to other blogs Email experts Guest post If a 7-year-old can do it YOU CAN

Know your brand

Take a niche

Register for:

Domain name

Google Feedreader

Wordpress.com/.org

Design

Blog marketing

Comment on other blogs

Link to other blogs

Email experts

Guest post

Facebook 101 Control your page Picture Status Find contacts Join groups and pages Events Share achievements

Control your page

Picture

Status

Find contacts

Join groups and pages

Events

Share achievements

LinkedIn 101 Custom url Avatar Profile Recommendations LinkedIn answers Groups Networking Promotion

Custom url

Avatar

Profile

Recommendations

LinkedIn answers

Groups

Networking

Promotion

Twitter 101 Twitter ID Name Location Web Bio Avatar Background Image Follow people Promote your address Use the @ sign to network

Twitter ID

Name

Location

Web

Bio

Avatar

Background Image

Follow people

Promote your address

Use the @ sign to network

Twitter Has Encouraged Direct Contact

Get a job on Twitter www.twitterjobsearch.com

4-Step Personal Branding Process [DCCM]

Market Your Brand “ Content is king but Marketing is the queen and the queen runs the household.” Gary Vaynerchuk, Wine Library TV

“ Content is king but Marketing is the queen and the queen runs the household.”

Gary Vaynerchuk, Wine Library TV

5 Promotional Tips Attend networking events Connect with the media Write articles Speak publicly Get endorsements

Attend networking events

Connect with the media

Write articles

Speak publicly

Get endorsements

4-Step Personal Branding Process [DCCM]

Manage Your Brand “ Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.” Seth Godin

“ Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.”

Seth Godin

What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others

Your Brand is Searchable My Blog Twitter LinkedIn Me 2.0 Mashable Magazine Press

Reputation Management Your Brand Can’t Hide From G o o g l e

Use Common Sense Sued For Defamation Fined $25K

YourName .com Facebook.com/people/ Your_Name LinkedIn.com/in/ YourName Twitter.com/ YourName YourName .Wordpress.com FriendFeed.com/ YourName Brazencareerist.com/profile/ your-name Protect Your Online Reputation usernamecheck.com

YourName .com

Facebook.com/people/ Your_Name

LinkedIn.com/in/ YourName

Twitter.com/ YourName

YourName .Wordpress.com

FriendFeed.com/ YourName

Brazencareerist.com/profile/ your-name

Own Your Niche

Listen and Monitor – 6 Tools

88% NOT sourced through job boards! Networking > Job Boards CareerXRoads Survey

The Real Way To Get A Job Through machines Through people

Be careful Work hard Build relationships Have fun! Command Your Future

Be careful

Work hard

Build relationships

Have fun!

In stores nationally on April 7 th ! PersonalBrandingBook.com Get your free sample today! PersonalBrandingSample.com Continue Your Journey

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