Me 2.0 Tour: Northeastern University

10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics
84% of workers hate their jobs CareerBuilder
1.3% more graduate hires in 2009 NACE
Social networks for background checks
22% of hiring managers CareerBuilder
10% of admissions officers Kaplan
Your Career is in Jeopardy  Solution: Personal Branding

You Can Make a Difference

My Journey Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007

4-Step Personal Branding Process [DCCM]

Command Your Career!

What is Your Brand?
Self-Impression = Perception

What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere

Personal Brand Assessment
What personal attributes would you like to improve?
How do your friends describe you?
What are my five favorite activities?
What are your favorite college classes?
How do you define success?

Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card

Blogging 101
Know your brand
Take a niche
Register for:
Domain name
Google Feedreader
Wordpress.com/.org
Design
Blog marketing
Comment on other blogs
Link to other blogs
Email experts
Guest post
If a 7-year-old can do it YOU CAN

LinkedIn 101
Custom url
Avatar
Profile
Recommendations
LinkedIn answers
Groups
Networking
Promotion

Facebook 101
Control your page
Picture
Status
Find contacts
Join groups and pages
Events
Share achievements

Twitter 101
Twitter ID
Name
Location
Web
Bio
Avatar
Background Image
Follow people
Promote your address
Use the @ sign to network

Market Your Brand
“ Content is king but Marketing is the queen and the queen runs the household.”
Gary Vaynerchuk, Wine Library TV

5 Promotional Tips
Attend networking events
Connect with the media
Write articles
Speak publicly
Get endorsements

Manage Your Brand
“ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.”
Tim Ferriss, Bestselling Author, Four Hour Work Week

Or Lose Your Job!

What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others

Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile

Reputation Management Your Brand Can’t Hide From G o o g l e

YourName .com
Facebook.com/people/ Your_Name
LinkedIn.com/in/ YourName
Twitter.com/ YourName
YourName .Wordpress.com
FriendFeed.com/ YourName
Your.Name @gmail.com
Protect Your Online Reputation usernamecheck.com

Listen and Monitor – 6 Tools

The Real Way To Get A Job

Be careful
Work hard
Build relationships
Have fun!
Command Your Future

In stores nationally on April 7 th ! PersonalBrandingBook.com Get your free sample today! PersonalBrandingSample.com Continue Your Journey

Connect With Me

http://blog.menschen-im-vertrieb.at	69
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http://sinousplau.blogspot.com	5
http://www.e-presentations.us	2
http://www.directuni.org	2
http://www.collegiality.org	1
http://blackboard9.neu.edu	1
http://www.slideshare.net	1
http://www.agglom.com	1
http://www.sinousplau.blogspot.com	1
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Me 2.0 Tour: Northeastern University

by Dan Schawbel on Feb 22, 2009

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