Me 2.0 Tour: Northeastern University

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    Me 2.0 Tour: Northeastern University - Presentation Transcript

    1.  
      • 10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics
      • 84% of workers hate their jobs CareerBuilder
      • 1.3% more graduate hires in 2009 NACE
      • Social networks for background checks
        • 22% of hiring managers CareerBuilder
        • 10% of admissions officers Kaplan
      Your Career is in Jeopardy  Solution: Personal Branding
    2. You Can Make a Difference
    3. My Journey Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
    4. 4-Step Personal Branding Process [DCCM]
    5.  
    6. Command Your Career!
    7. What is Your Brand?
      • Self-Impression = Perception
    8. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
    9. Personal Brand Assessment
      • What personal attributes would you like to improve?
      • How do your friends describe you?
      • What are my five favorite activities?
      • What are your favorite college classes?
      • How do you define success?
    10. 4-Step Personal Branding Process [DCCM]
    11. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
    12. Blogging 101
      • Know your brand
      • Take a niche
      • Register for:
        • Domain name
        • Google Feedreader
        • Wordpress.com/.org
      • Design
      • Blog marketing
        • Comment on other blogs
        • Link to other blogs
        • Email experts
        • Guest post
      If a 7-year-old can do it YOU CAN
    13. LinkedIn 101
      • Custom url
      • Avatar
      • Profile
      • Recommendations
      • LinkedIn answers
      • Groups
      • Networking
      • Promotion
    14. Facebook 101
      • Control your page
      • Picture
      • Status
      • Find contacts
      • Join groups and pages
      • Events
      • Share achievements
    15. Twitter 101
      • Twitter ID
      • Name
      • Location
      • Web
      • Bio
      • Avatar
      • Background Image
      • Follow people
      • Promote your address
      • Use the @ sign to network
    16. 4-Step Personal Branding Process [DCCM]
    17. Market Your Brand
      • “ Content is king but Marketing is the queen and the queen runs the household.”
        • Gary Vaynerchuk, Wine Library TV
    18. 5 Promotional Tips
      • Attend networking events
      • Connect with the media
      • Write articles
      • Speak publicly
      • Get endorsements
    19. 4-Step Personal Branding Process [DCCM]
    20. Manage Your Brand
      • “ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.”
        • Tim Ferriss, Bestselling Author, Four Hour Work Week
    21. Or Lose Your Job!
    22. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
    23. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
    24. Reputation Management Your Brand Can’t Hide From G o o g l e
      • YourName .com
      • Facebook.com/people/ Your_Name
      • LinkedIn.com/in/ YourName
      • Twitter.com/ YourName
      • YourName .Wordpress.com
      • FriendFeed.com/ YourName
      • Your.Name @gmail.com
      Protect Your Online Reputation usernamecheck.com
    25. Listen and Monitor – 6 Tools
    26. The Real Way To Get A Job
      • Be careful
      • Work hard
      • Build relationships
      • Have fun!
      Command Your Future
    27.  
    28. In stores nationally on April 7 th ! PersonalBrandingBook.com Get your free sample today! PersonalBrandingSample.com Continue Your Journey
    29. Connect With Me

    + Dan SchawbelDan Schawbel, 9 months ago

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