Me 2.0 Tour: Northeastern University


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Dan Schawbel continues his book tour for Me 2.0 at Northeastern University. He shares personal branding tips for students who are about ready to graduate.

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  • excellent methode, could you share to my email thank you
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Me 2.0 Tour: Northeastern University

  2. <ul><li>10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics </li></ul><ul><li>84% of workers hate their jobs CareerBuilder </li></ul><ul><li>1.3% more graduate hires in 2009 NACE </li></ul><ul><li>Social networks for background checks </li></ul><ul><ul><li>22% of hiring managers CareerBuilder </li></ul></ul><ul><ul><li>10% of admissions officers Kaplan </li></ul></ul>Your Career is in Jeopardy  Solution: Personal Branding
  3. You Can Make a Difference
  4. My Journey Personal Branding TV July 2 nd , 2007 August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
  5. 4-Step Personal Branding Process [DCCM]
  7. Command Your Career!
  8. What is Your Brand? <ul><li>Self-Impression = Perception </li></ul>
  9. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  10. Personal Brand Assessment <ul><li>What personal attributes would you like to improve? </li></ul><ul><li>How do your friends describe you? </li></ul><ul><li>What are my five favorite activities? </li></ul><ul><li>What are your favorite college classes? </li></ul><ul><li>How do you define success? </li></ul>
  11. 4-Step Personal Branding Process [DCCM]
  12. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
  13. Blogging 101 <ul><li>Know your brand </li></ul><ul><li>Take a niche </li></ul><ul><li>Register for: </li></ul><ul><ul><li>Domain name </li></ul></ul><ul><ul><li>Google Feedreader </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Design </li></ul><ul><li>Blog marketing </li></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Link to other blogs </li></ul></ul><ul><ul><li>Email experts </li></ul></ul><ul><ul><li>Guest post </li></ul></ul>If a 7-year-old can do it YOU CAN
  14. LinkedIn 101 <ul><li>Custom url </li></ul><ul><li>Avatar </li></ul><ul><li>Profile </li></ul><ul><li>Recommendations </li></ul><ul><li>LinkedIn answers </li></ul><ul><li>Groups </li></ul><ul><li>Networking </li></ul><ul><li>Promotion </li></ul>
  15. Facebook 101 <ul><li>Control your page </li></ul><ul><li>Picture </li></ul><ul><li>Status </li></ul><ul><li>Find contacts </li></ul><ul><li>Join groups and pages </li></ul><ul><li>Events </li></ul><ul><li>Share achievements </li></ul>
  16. Twitter 101 <ul><li>Twitter ID </li></ul><ul><li>Name </li></ul><ul><li>Location </li></ul><ul><li>Web </li></ul><ul><li>Bio </li></ul><ul><li>Avatar </li></ul><ul><li>Background Image </li></ul><ul><li>Follow people </li></ul><ul><li>Promote your address </li></ul><ul><li>Use the @ sign to network </li></ul>
  17. 4-Step Personal Branding Process [DCCM]
  18. Market Your Brand <ul><li>“ Content is king but Marketing is the queen and the queen runs the household.” </li></ul><ul><ul><li>Gary Vaynerchuk, Wine Library TV </li></ul></ul>
  19. 5 Promotional Tips <ul><li>Attend networking events </li></ul><ul><li>Connect with the media </li></ul><ul><li>Write articles </li></ul><ul><li>Speak publicly </li></ul><ul><li>Get endorsements </li></ul>
  20. 4-Step Personal Branding Process [DCCM]
  21. Manage Your Brand <ul><li>“ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.” </li></ul><ul><ul><li>Tim Ferriss, Bestselling Author, Four Hour Work Week </li></ul></ul>
  22. Or Lose Your Job!
  23. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  24. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
  25. Reputation Management Your Brand Can’t Hide From G o o g l e
  26. <ul><li>YourName .com </li></ul><ul><li> Your_Name </li></ul><ul><li> YourName </li></ul><ul><li> YourName </li></ul><ul><li>YourName </li></ul><ul><li> YourName </li></ul><ul><li>Your.Name </li></ul>Protect Your Online Reputation
  27. Listen and Monitor – 6 Tools
  28. The Real Way To Get A Job
  29. <ul><li>Be careful </li></ul><ul><li>Work hard </li></ul><ul><li>Build relationships </li></ul><ul><li>Have fun! </li></ul>Command Your Future
  31. In stores nationally on April 7 th ! Get your free sample today! Continue Your Journey
  32. Connect With Me