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Me 2.0 Tour: Northeastern University
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Me 2.0 Tour: Northeastern University

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Dan Schawbel continues his book tour for Me 2.0 at Northeastern University. He shares personal branding tips for students who are about ready to graduate.

Dan Schawbel continues his book tour for Me 2.0 at Northeastern University. He shares personal branding tips for students who are about ready to graduate.

Published in: Career

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Transcript

  • 1.  
  • 2.
    • 10 million job hunters for 3 million jobs U.S. Bureau of Labor Statistics
    • 84% of workers hate their jobs CareerBuilder
    • 1.3% more graduate hires in 2009 NACE
    • Social networks for background checks
      • 22% of hiring managers CareerBuilder
      • 10% of admissions officers Kaplan
    Your Career is in Jeopardy  Solution: Personal Branding
  • 3. You Can Make a Difference
  • 4. My Journey Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007
  • 5. 4-Step Personal Branding Process [DCCM]
  • 6.  
  • 7. Command Your Career!
  • 8. What is Your Brand?
    • Self-Impression = Perception
  • 9. What are your brand attributes? Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  • 10. Personal Brand Assessment
    • What personal attributes would you like to improve?
    • How do your friends describe you?
    • What are my five favorite activities?
    • What are your favorite college classes?
    • How do you define success?
  • 11. 4-Step Personal Branding Process [DCCM]
  • 12. Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card
  • 13. Blogging 101
    • Know your brand
    • Take a niche
    • Register for:
      • Domain name
      • Google Feedreader
      • Wordpress.com/.org
    • Design
    • Blog marketing
      • Comment on other blogs
      • Link to other blogs
      • Email experts
      • Guest post
    If a 7-year-old can do it YOU CAN
  • 14. LinkedIn 101
    • Custom url
    • Avatar
    • Profile
    • Recommendations
    • LinkedIn answers
    • Groups
    • Networking
    • Promotion
  • 15. Facebook 101
    • Control your page
    • Picture
    • Status
    • Find contacts
    • Join groups and pages
    • Events
    • Share achievements
  • 16. Twitter 101
    • Twitter ID
    • Name
    • Location
    • Web
    • Bio
    • Avatar
    • Background Image
    • Follow people
    • Promote your address
    • Use the @ sign to network
  • 17. 4-Step Personal Branding Process [DCCM]
  • 18. Market Your Brand
    • “ Content is king but Marketing is the queen and the queen runs the household.”
      • Gary Vaynerchuk, Wine Library TV
  • 19. 5 Promotional Tips
    • Attend networking events
    • Connect with the media
    • Write articles
    • Speak publicly
    • Get endorsements
  • 20. 4-Step Personal Branding Process [DCCM]
  • 21. Manage Your Brand
    • “ Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.”
      • Tim Ferriss, Bestselling Author, Four Hour Work Week
  • 22. Or Lose Your Job!
  • 23. What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others
  • 24. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile
  • 25. Reputation Management Your Brand Can’t Hide From G o o g l e
  • 26.
    • YourName .com
    • Facebook.com/people/ Your_Name
    • LinkedIn.com/in/ YourName
    • Twitter.com/ YourName
    • YourName .Wordpress.com
    • FriendFeed.com/ YourName
    • Your.Name @gmail.com
    Protect Your Online Reputation usernamecheck.com
  • 27. Listen and Monitor – 6 Tools
  • 28. The Real Way To Get A Job
  • 29.
    • Be careful
    • Work hard
    • Build relationships
    • Have fun!
    Command Your Future
  • 30.  
  • 31. In stores nationally on April 7 th ! PersonalBrandingBook.com Get your free sample today! PersonalBrandingSample.com Continue Your Journey
  • 32. Connect With Me