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My Journey Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Brand Awards May 1st, 2007 Personal Branding Book April, 7 2009 Personal Branding Blog March 14 th , 2007

What Is SEO?

Search engine optimization ( SEO )

The process of improving the volume and quality of traffic to a web site from search engines via "natural" search results.

Google PageRank

Google’s link analysis algorithm that measures a sites importance.

Natural VS Paid Search

Domain Name + Title Tag

Meta Tags

Title

<title> Your Company’s Name </title>

Description

<meta name="description" content=“The #1 place for personal branding online" />

Keywords

<meta name="keywords" content=“marketing, branding, career development, generation-y" />

Keywords 101

Density

The % of key words relative to the total number of words on a given page.

Frequency

The # of times a key word appears in a Web page.

Proximity

This refers to how close together the key words are.

Prominence

Search engines prefer you to use key words near the top of your Web page in locations such as in the title and heading tags.

Other Important PageRank Factors

Page Freshness

How frequent is the webpage updated with new content.

Site Traffic

How many visitors are you getting per month?

Page Contents

The content on your page should be consistent and on-topic.

Number of Backlinks

How many websites are linking to your website? The relevancy and authority of those links is significant.

Types Of Links

External Linking

Getting sites to link back to your site

Internal Linking

Linking two or more pages in your site together

Social Networks Rank High!

Blogs Rank High!

SEO Tools

PageRank Checker

http://www.prchecker.info/check_page_rank.php

Meta Tag Generator

http://addme.com/meta.htm

XML Site Maps

http://www.xml-sitemaps.com

Google Insights

http://www.google.com/insights/search/#

Keyword Density Checker

http://www.webconfs.com/keyword-density-checker.php

Manage Your Brand

“ Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.”

Seth Godin

What Does G o o g l e Say About You? Pew Internet Study, Dec 07 47% of people self-google 53% of people google others

Your Brand is Searchable My Blog Twitter LinkedIn Me 2.0 Mashable Magazine Press

Reputation Management Your Brand Can’t Hide From G o o g l e

“ With the right knowledge and resources, you can impact the results search engines show for specific queries, pushing down negative listings and replacing them with positive ones.”