Bentley College - Personal Branding Keynote (Round 1)

Slide 2: Current Situation ~60% Don’t have jobs Source: Experience, INC - JobWeb

Slide 3: Personal Branding Origins  “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”  Tom Peters, Management Guru Source: http://www.fastcompany.com/magazine/10/brandyou.html

Slide 5: Your Brand = Google Results My Blog My Brand My Magazine Press Old Site LinkedIn Resume

Slide 6: My Brand Story  Foundation at Bentley  Position at EMC  Personal Branding  New position at EMC

Slide 7: DanSchawbel.co My Work m Personal Branding Blog Personal Branding TV Personal Branding Magazine Personal Brand Awards Personal Branding Articles

Slide 8: The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal.

Slide 9: Topics Involved Career Development (Coaching)  Social Media  Marketing  Career Development  Recruitment  Public Relations

Slide 10: Aspects  Core Message  Personal website  Interviewing  Blog  Networking  Social Networks  Perception  Business Card  Resume  Traditional  Video  Portfolio (CD/Web)  Reference Document Tangible Intangible

Slide 11: Branding Process

Slide 12: Benefits

Slide 13: Recommendations 1. Discover your niche 2. Establish a blog 3. Develop a community of evangelists 4. Employ your network to solve specific objectives

Slide 14: Discover your brand exercise Brand U