Boston University - Personal Branding Keynote

Slide 1: Dan Schawbel Personal Branding Expert

Slide 2: Current Situation 63,000 Jobs Cut in February first time in 4.5 years “Taken as a whole, you clearly have a deceleration of the rate of job growth” Jan Hatzius, Chief Domestic Economist, Goldman Sachs Solution – Personal Branding

Slide 3: We Learn a Lot in School… Philosophy Science Languages Math English Music History Art Sociology Psychology

Slide 4: Personal Branding Origins “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters, Management Guru Starting today you are a brand! Source: www.fastcompany.com/magazine/10/brandyou.html

Slide 6: What is Your Brand? Self-Impression = Perception

Slide 7: My Journey Personal Branding Personal Branding TV Personal Branding Magazine Blog July 2nd, 2007 August 1st, 2007 March 14th, 2007 Spring 2009 Personal Brand Awards Personal Branding DanSchawbel.com Personal Branding Wiki May 1st, 2007 Articles August 25th , 2007 September 12th , 2007

Slide 8: Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)

Slide 9: The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal. “People are Marketed as Brands”

Slide 10: The 4 P’s of Marketing  Person  Place  Price  Promotion The same strategies apply

Slide 11: Octopus Model of Relevancy Social Media Public Relations Entrepreneurship Marketing / Branding Relationship Human Resources Networking Career Development Search Engine Optimization (SEO) Personal branding covers 8 topics

Slide 12: 4-Step Branding Process Step 4

Slide 13: Personal Branding Toolkit CD Portfolio Resume References Document Cover Letter Business Card Website / Blog

Slide 14: Resume 2.0  YourName.com  Purchase NOW on GoDaddy.com (Promo: OYH3)  Secure your brand  Traditional resume split  Take typical sections and make them pages on your site  Education, experience, activities, etc  Video Resume 1. Buy a web camera 2. Dress and act like it’s an interview 3. Upload it to YouTube 4. Share or embed it  Social networks 89% of employers would watch  Blogs a video resume (Vault.com).

Slide 15: Social Networks Facebook.com LinkedIn.com 44% of employers are logging onto social networks to examine profiles of candidates (The Miami Herald, March 08’)

Slide 16: Blogging 101 1. Know your brand 2. Take a niche 3. Register for:  Google Feedreader  Wordpress.com/.org 4. Engage If a 7-year-old can do it  Comment on other blogs YOU CAN  Link to other blogs  Email experts related to your niche 5. Strategize and repeat

Slide 17: Blogs: Listen, Create & Participate

Slide 18: Reputation Management Isiah Thomas – Results 1 - 5 Lindsey Lohan – Results 31 - 35 Your Brand Can’t Hide From Google

Slide 19: 80/20 Rule Networking Job Banks 80% 20%

Slide 20: Think Your Too Young? Cody McKibben 24, Web Design and Blog Consultant After learning how to build a network as a staff member for his college, he used LinkedIn as a way to build a profile, connect with potential clients and share expertise using the Q&A feature. Now brings in several clients for his own business. Andrew Cafourek 23, Web Design and Blog Consultant He had interest in social media after graduating college. One day he left a blog comment that he was interested in a new job in a post talking about changing jobs. He was contacted by a company, interviewed and hired based on his own blog that he created. Jon Ostrower 24, The FlightBlogger After blogging about aviation with passion and an audience of over 400,000 readers, the aviation news and jobs website Flight Global brought him on board to blog fulltime.

Slide 21: Think Again! Brian Stelter 23, New York Times Columnist Launched a blog about cable news, then joined Mediabistro and then he started making money blogging. His reputation as a journalist and TV news expert landed him with his new job at the NY Times when he graduated. Matt Coddington 22, Web Developer With very little industry experience and income, he scrapped his resume and wrote a letter to a hiring manager, with a link to his blog and was hired based on the proven success he had with it. Brooke Allison 23, Viral Video Superstar She started her own channel on YouTube, which eventually made it to the homepage and she was then discovered by mainstream media with a contract from Carson Daily. She’s been mentioned in the WSJ, NBC, etc.

Slide 22: Action Items  Purchase YourName.com  Take time to learn about www.personalbrandingblog.com yourself  Get on Facebook & LinkedIn  Start a blog  Allocate time to networking  For more help view my blog www.personalbrandingsample.com and magazine www.GoDaddy.com

Slide 24: OR