Dan Schawbel Personal Branding Expert

Current Situation 63,000 Jobs Cut in February first time in 4.5 years “ Taken as a whole, you clearly have a deceleration of the rate of job growth” Jan Hatzius, Chief Domestic Economist, Goldman Sachs Solution – Personal Branding

We Learn a Lot in School… Math English Sociology History Science Art Music Philosophy Psychology Languages

Personal Branding Origins “ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters, Management Guru Source: www.fastcompany.com/magazine/10/brandyou.html Starting today you are a brand!

“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Tom Peters, Management Guru

What is Your Brand? Self-Impression = Perception

Self-Impression = Perception

My Journey Personal Branding Blog March 14 th , 2007 Personal Brand Awards May 1st, 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25th , 2007 Personal Branding Magazine August 1st, 2007 Personal Branding Wiki September 12th , 2007 Personal Branding Articles Spring 2009

Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)

The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal. “ People are Marketed as Brands ”

The 4 P’s of Marketing P erson P lace P rice P romotion The same strategies apply

P erson

P lace

P rice

P romotion

Octopus Model of Relevancy Public Relations Marketing / Branding Relationship Networking Career Development Search Engine Optimization (SEO) Human Resources Entrepreneurship Social Media Personal branding covers 8 topics

4-Step Branding Process Step 4

Personal Branding Toolkit Cover Letter Resume CD Portfolio References Document Website / Blog Business Card

Resume 2.0 YourName.com Purchase NOW on GoDaddy.com ( Promo: OYH3 ) Secure your brand Traditional resume split Take typical sections and make them pages on your site Education, experience, activities, etc Video Resume Buy a web camera Dress and act like it’s an interview Upload it to YouTube Share or embed it Social networks Blogs 89% of employers would watch a video resume (Vault.com).

YourName.com

Purchase NOW on GoDaddy.com ( Promo: OYH3 )

Secure your brand

Traditional resume split

Take typical sections and make them pages on your site

Education, experience, activities, etc

Video Resume

Buy a web camera

Dress and act like it’s an interview

Upload it to YouTube

Share or embed it

Social networks

Blogs

Social Networks Facebook.com LinkedIn.com 44% of employers are logging onto social networks to examine profiles of candidates (The Miami Herald, March 08’)

Blogging 101 Know your brand Take a niche Register for: Google Feedreader Wordpress.com/.org Engage Comment on other blogs Link to other blogs Email experts related to your niche Strategize and repeat If a 7-year-old can do it YOU CAN

Know your brand

Take a niche

Register for:

Google Feedreader

Wordpress.com/.org

Engage

Comment on other blogs

Link to other blogs

Email experts related to your niche

Strategize and repeat

Blogs: Listen, Create & Participate

Reputation Management Lindsey Lohan – Results 31 - 35 Isiah Thomas – Results 1 - 5 Your Brand Can’t Hide From Google

Job Banks 20% 80/20 Rule Networking 80%

Think Your Too Young? Cody McKibben 24, Web Design and Blog Consultant After learning how to build a network as a staff member for his college, he used LinkedIn as a way to build a profile, connect with potential clients and share expertise using the Q&A feature. Now brings in several clients for his own business. Andrew Cafourek 23, Web Design and Blog Consultant He had interest in social media after graduating college. One day he left a blog comment that he was interested in a new job in a post talking about changing jobs. He was contacted by a company, interviewed and hired based on his own blog that he created. Jon Ostrower 24, The FlightBlogger After blogging about aviation with passion and an audience of over 400,000 readers, the aviation news and jobs website Flight Global brought him on board to blog fulltime.

Think Again! Brian Stelter 23, New York Times Columnist Launched a blog about cable news, then joined Mediabistro and then he started making money blogging. His reputation as a journalist and TV news expert landed him with his new job at the NY Times when he graduated. Matt Coddington 22, Web Developer With very little industry experience and income, he scrapped his resume and wrote a letter to a hiring manager, with a link to his blog and was hired based on the proven success he had with it. Brooke Allison 23, Viral Video Superstar She started her own channel on YouTube, which eventually made it to the homepage and she was then discovered by mainstream media with a contract from Carson Daily. She’s been mentioned in the WSJ, NBC, etc.

Action Items www.personalbrandingblog.com www.personalbrandingsample.com www.GoDaddy.com Purchase YourName.com Take time to learn about yourself Get on Facebook & LinkedIn Start a blog Allocate time to networking For more help view my blog and magazine

Purchase YourName.com

Take time to learn about yourself

Get on Facebook & LinkedIn

Start a blog

Allocate time to networking

For more help view my blog and magazine

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