Bentley College - Personal Branding Keynote

Slide 2: Current Situation 17,000 Jobs Cut in January first time in 4.5 years “Taken as a whole, you clearly have a deceleration of the rate of job growth” Jan Hatzius, Chief Domestic Economist, Goldman Sachs

Slide 3: Personal Branding Origins  “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”  Tom Peters, Management Guru Source: http://www.fastcompany.com/magazine/10/brandyou.html

Slide 5: What is Your Brand? Self-Impression = Perception

Slide 6: My Journey Personal Branding Blog Personal Branding Personal Branding Magazine March 14th, 2007 TV July 2nd, 2007 August 1st, 2007 Personal Brand Personal Branding DanSchawbel.com Personal Branding Awards Articles August 25th , 2007 Wiki May 1st, 2007 September 12th , 2007

Slide 7: Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)

Slide 8: The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal.

Slide 9: Octopus Model of Relevancy Social Media Public Relations Marketing / Branding Entrepreneurship Relationship Networking Human Resources Career Development Search Engine Optimization (SEO)

Slide 10: Tag Cloud: Key Terms Reputation Transparency Credibility Authenticity Visibility Evangelism Perception

Slide 11: 4-Step Branding Process Step 4

Slide 12: Aspects  Personal website  Name  Blog  Appearance  Social Networks  Competencies  Business Card  Personality  Resume  Mission  Traditional  Vision  Video  Values  Portfolio (CD/Web)  Reference Document Tangible Intangible

Slide 13: Benefits

Slide 14: Think of an Iceberg… Personal branding Networking

Slide 16: OR