Bentley College - Personal Branding Keynote

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Dan Schawbel held a workshop with Bentley College students on the topic of personal branding. During the workshop, students discussed and discovered their own brand identity.

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  • Bentley College - Personal Branding Keynote

    1. 2. Current Situation 17,000 Jobs Cut in January first time in 4.5 years “ Taken as a whole, you clearly have a deceleration of the rate of job growth” Jan Hatzius, Chief Domestic Economist, Goldman Sachs
    2. 3. Personal Branding Origins <ul><li>“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” </li></ul><ul><ul><li>Tom Peters, Management Guru </li></ul></ul>Source: http://www.fastcompany.com/magazine/10/brandyou.html
    3. 5. What is Your Brand? <ul><li>Self-Impression = Perception </li></ul>
    4. 6. My Journey Personal Brand Awards May 1 st , 2007 Personal Branding Blog March 14 th , 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25 th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Branding Wiki September 12 th , 2007
    5. 7. Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)
    6. 8. The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal.
    7. 9. Octopus Model of Relevancy Public Relations Marketing / Branding Relationship Networking Career Development Search Engine Optimization (SEO) Human Resources Entrepreneurship Social Media
    8. 10. Tag Cloud: Key Terms Authenticity Transparency Evangelism Visibility Reputation Credibility Perception
    9. 11. 4-Step Branding Process Step 4
    10. 12. Aspects <ul><ul><li>Personal website </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Business Card </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><ul><li>Traditional </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><li>Portfolio (CD/Web) </li></ul></ul><ul><ul><li>Reference Document </li></ul></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Appearance </li></ul></ul><ul><ul><li>Competencies </li></ul></ul><ul><ul><li>Personality </li></ul></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Vision </li></ul></ul><ul><ul><li>Values </li></ul></ul>Intangible Tangible
    11. 13. Benefits
    12. 14. Think of an Iceberg… Personal branding Networking
    13. 16. OR

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