Current Situation 17,000 Jobs Cut in January first time in 4.5 years “ Taken as a whole, you clearly have a deceleration of the rate of job growth” Jan Hatzius, Chief Domestic Economist, Goldman Sachs

Personal Branding Origins “ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters, Management Guru Source: http://www.fastcompany.com/magazine/10/brandyou.html

“ Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Tom Peters, Management Guru

What is Your Brand? Self-Impression = Perception

Self-Impression = Perception

My Journey Personal Brand Awards May 1 st , 2007 Personal Branding Blog March 14 th , 2007 Personal Branding TV July 2 nd , 2007 DanSchawbel.com August 25 th , 2007 Personal Branding Articles Personal Branding Magazine August 1st, 2007 Personal Branding Wiki September 12 th , 2007

Your Brand is Searchable My Blog My Brand My Magazine Byline Article Press LinkedIn Resume Facebook Profile 47% of people have searched for information about themselves online (Pew Internet Study, Dec 07’)

The Concept Differentiation Personal branding describes the process by which individuals differentiate themselves by identifying and articulating their unique value proposition to achieve a specific goal.

Octopus Model of Relevancy Public Relations Marketing / Branding Relationship Networking Career Development Search Engine Optimization (SEO) Human Resources Entrepreneurship Social Media

Tag Cloud: Key Terms Authenticity Transparency Evangelism Visibility Reputation Credibility Perception

4-Step Branding Process Step 4

Aspects Personal website Blog Social Networks Business Card Resume Traditional Video Portfolio (CD/Web) Reference Document Name Appearance Competencies Personality Mission Vision Values Intangible Tangible

Personal website

Blog

Social Networks

Business Card

Resume

Traditional

Video

Portfolio (CD/Web)

Reference Document

Name

Appearance

Competencies

Personality

Mission

Vision

Values

Benefits

Think of an Iceberg… Personal branding Networking

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