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  1. 1. Livon - Case study A Case study on Livon Products
  2. 2. Livon Background Paras Pharmaceuticals had developed Livon, a non-greasy hair fluid that resembled neither shampoo or hair oil but yet detangled knots in hair. The launch promise was to be, 'great looking ha ir'. Problems Since most shampoos and hair oils promised great looking hair anyway, we needed to define a clear category for Livon to occupy.
  3. 3. Livon <ul><li>Solution </li></ul><ul><li>We undertook extensive research, which provided three very clear insights. </li></ul><ul><ul><li>Every woman wanted great looking hair. </li></ul></ul><ul><ul><li>All women feared hair loss, and most believed it to be a genetic problem, an act of God, or the result of stress and pollution. </li></ul></ul><ul><ul><li>They also recognized that the forceful combing of tangled hair was the main cause of hair breakage that then lead to hair loss. </li></ul></ul><ul><li>These insights then led us to create a new category - Hair Detanglers. We repositioned Livon as a hair detangler that prevented hair breakage and hair loss and thus gave great looking hair. </li></ul>
  4. 4. Livon Result Livon was a runaway success and dominated its category even after Marico entered with a large clone, 'Hair & Care's Silk-n-Shine'.
  5. 5. Livon Silky Potion Livon I love my hair Livon Conditioners Livon Hair gain Tonic
  6. 6. Livon Silky Potion ABOUT THE PRODUCT LIVON-SILKY POTION a CutiSoft Formula with vitamin E for smooth and soft hair. Just came few days in the market thats the reason for their repeatedly showing their ads on the tv. It comes in bottle of one size ie 100 ml which is priced at RS 140 and it is manufactured by Paras Pharmaceutical Limited. It claims to ease the tangles,knots and snarls in our hair and makes them easy to comb. Makes our unmanageable, frizzy hair easily manageable by straightening them and keeping them in control, giving us a well-groomed look.
  7. 7. Livon Silky Potion KEY INGREDIENTS Vitamin E,Silicone Conditioners and Mineral Oil. HOW TO USE IT Take adequate quantity on our palm depending on the length and thickness of our hair. Apply it gently from the tip to the base till each hair strand is covered
  8. 8. The Product: Almost every woman has to put up with frizzy, tangled, dry or dull hair. That’s why every girl needs Livon. Enriched with Vitamin E and a unique CutiSoft formula, Livon is perfect for every one who wants perfect hair. It gently detangles hair and reduces breakage, leaving behind a shiny, protective sheath that keeps your hair soft, shiny and beautiful. No matter what your hair type, Livon can set it free from almost every problem. So don’t let hair problems tear you and your hair apart. Fall in love with your hair again with Livon Silky Potion . Livon Silky Potion
  9. 9. Livon Silky Potion What I say about Livon Silky Potion: Livon is a hair serum, that means it’s not quite a cream nor an oil. It’s consistency can best be described as a slightly viscous oil, that gets absorbed completely upon application to hair/skin. Now I used the word “absorb” cause it disappears and doesn’t leave any sticky-ness or wet-ness behind. But what the product is really doing is coating your skin/hair. The “CutiSoft” thing sounds to me like Silicon. A lot of hair products contain Silicon, that makes a coating over the hair and makes them less dry and frizzy. Is Silicon bad for you? I’m on the fence with this one. While I’ve pretty much blacklisted Sulphates, I haven’t reached a verdict on Silicone and use hair products that contain it.
  10. 10. Livon Silky Potion THE PRICE: The product is available in a couple of sizes. I have the 20ml tiny-tiny bottle that I paid Rs.50 for. Taking the amount into consideration the cost averages out to as much as I pay for my CHI and John Frieda serums. USE: I apply the product mostly to the ends of my hair and then comb through my hair to ensure that the products gets spread around evenly. I then let my hair air-dry. The product has a very faint almost indiscernible smell, which I cannot smell at all as my shampoo and conditioner have pretty strong smells. Ok, here is what works and what does not.
  11. 11. Livon Silky Potion <ul><li>PROS of Livon Silky Potion: </li></ul><ul><ul><li>It makes my hair smooth. Now I haven’t tried this product on without conditioner, but having used my shampoo and conditioner without a serum, I can tell the difference. This definitely adds smoothness and further pushes my cuticles down = less visible splitends. </li></ul></ul><ul><ul><li>It detangles my hair. I lose a lot of hair when I try to comb it after I wash it (even with a shampoo comb) so I just put this on and let my hair dry. And Voila! There are no tangles, I can run my hands through my hair without it getting stuck half way. </li></ul></ul><ul><ul><li>This is what the website claims it does: </li></ul></ul>
  12. 12. Livon Silky Potion PROS of Livon Silky Potion: <ul><ul><li>I’m not sure what does yellow and red things are…but it sure does live up to its claim! </li></ul></ul><ul><ul><li>It’s pretty decently priced. The bottle should last me about two weeks, which means Rs. 100 a month! I’ve used the product about 3-4 times and have quite some of my tiny bottle left, which leads me to the next point… </li></ul></ul><ul><ul><li>A little of this products packs a lot of punch. You don’t need a LOT of it at all. Just a few tiny drops are enough to coat you hair. </li></ul></ul>
  13. 13. Livon Silky Potion <ul><li>CONS: </li></ul><ul><ul><li>I’m one of those weird people that like for my products to smell good, so I’m kind of disappointed that this doesn’t smell amazing. On the upside, a weak smell might mean it doesn’t have that many strong chemicals. </li></ul></ul><ul><ul><li>My bottle is too small. I’m gonna out pretty soon. Ok, I understand this isn’t a product drawback, but rather my fault! I really don’t have anything else to add here! </li></ul></ul>
  14. 14. Livon Silky Potion
  15. 15. Livon Silky Potion
  16. 16. Livon Silky Potion
  17. 17. Livon Silky Potion Application steps: 1. Apply Livon on your wet hair after every wash from the base to the tips 2. It’s CutiSoft formula instantly eases knots and tangles making your hair manageable and easy to comb
  18. 18. Livon Silky Potion Application steps: 3. Use Livon to protect your hair from breakage and frizz. See your hair become soft shiny and beautifu Availability: 3 ml, 20 ml, 50 ml & 100 ml
  19. 19. Livon Conditioners Hair care has just been taken to the next level – Introducing Livon Conditioners. New Livon Conditioners provide intense moisturization from deep within. Enriched with ceramide and natural extracts New Livon Conditioners will revive your hair to make it soft, smooth, shiny and beautiful. Packaged in four different variants with special natural ingredients like Shea butter, Almond oil, Olive oil and Ginseng extract , Livon Conditioners offer the perfect ‘solution’ for perfect hair care. So whatever hair type you have, Livon Conditioners are here to solve your worries. Try one today and fall in love with your hair all over again.
  20. 20. Livon Super Shine Conditioner Hair can look dull and lifeless if it doesn’t get adequate and appropriate care. New Livon Super Shine conditioner for normal hair addresses just that. The ceramide in it penetrates deep in to hair shafts and repairs them from within. And natural Olive oil helps in restoring the lost moisture level of your hair giving it a healthy shine.
  21. 21. Livon Super Shine Conditioner
  22. 22. Livon Super Shine Conditioner
  23. 23. Livon Volume Boost Conditioner If your hair is fine and natural density is lesser, it tends to get weighed down soon. This makes the hair fall flat. What you need is new Livon Volume Boost conditioner for fine hair . The ceramide in it penetrates deep in to hair shafts and repairs from within. Moreover, Almond oil provides the ideal level of nourishment needed by your hair to give it that perfect bounce and volume, with every single turn.
  24. 24. Livon Volume Boost Hair Conditioner
  25. 25. Livon Volume Boost Hair Conditioner
  26. 26. Livon Pin Straight Conditioner Due to several reasons, hair can develop split ends and fly-always. And any amount of combing will not avoid your hair from looking unkempt and messy. Presenting Livon Pin Straight conditioner for frizzy hair . The ceramide in it penetrates deep in to hair shafts and repairs from within. And the special Ginseng extract stimulates your hair and controls frizz making it smooth, manageable and pin straight without weighing it down.
  27. 27. Livon Pin Straight Conditioner
  28. 28. Livon Pin Straight Conditioner
  29. 29. Livon Moisture Max Conditioner A lethal combination for your hair comes in the form of dryness and split ends. And in a situation like that, you wouldn’t even want to pull your hair in anger! The all new Livon Moisture Max conditioner for dry and damaged hair takes care of just that. The ceramide in it penetrates deep in to hair shafts and repairs from within. Shea butter moisturizes your hair and protects it from damage, leaving it soft, moisturized and nourished.
  30. 30. Livon Moisture Max Conditioner
  31. 31. Livon Moisture Max Conditioner
  32. 32. Livon Hair Gain Tonic If you're experiencing hair fall and thinning of hair, and looking for a treatment that works – new livon hairgain tonic can help. Here's how. it's the active root energisers in livon hairgain tonic that makes the difference. unlike other solutions for hair loss, livon hairgain tonic is enriched with internationally proven hair re-growth molecules and active root energisers. Over time, dht (dihydrotestosterone) causes blockage at the root of your hair, resulting in undernourished hair roots. The undernourished hair roots lead to hair loss and thinning of hair. Active root energisers in livon are formulated to clear the blockage, helping hair roots get their natural nourishment
  33. 33. Livon Hair Gain Tonic results that you can see. with livon hairgain tonic, you can see and feel the benefits. In just 15 days it helps control hair fall and helps hair grow faster. In fact, it is clinically tested and works on both men and women , so control hair fall before it gets worse
  34. 34. Livon Hair Gain Tonic
  35. 35. Livon Hair Gain Tonic
  36. 36. Livon Hair Gain Tonic
  37. 37. Livon Hair Gain Tonic
  38. 38. Livon Hair Gain Tonic
  39. 39. Raw Materials Used in Hair Straighteners Hair straighteners, or hair irons, have been used for decades by women looking to give their hair a chic and sleek appeal. They are applied directly to the hair, and when heated, work very much in the same way as a traditional iron would. Running down the length of the hair, these hair straighteners produce the stick straight appeal many covet. Yet what exactly are these hair straighteners made of? History As with any sort of device, hair straighteners have evolved over the years. In such, the materials used to make them have as well. The ones we use today are typically made out of ceramic, yet in the earlier days they were made from aluminum. Hair straighteners were in use as early as the 1870s, and these first few models were created out of heated aluminum or metal. When the metal was warmed up on any heat-producing source, it was then put directly to the hair, often singeing and burning the hair and emitting a less-than-pleasant odor.
  40. 40. Raw Materials Used in Hair Straighteners Significance Today, there are still varying materials used for the hair straighteners. The less expensive kinds are made out of coil metal. The most common type of coil metal turned to for these are then copper. From the hair straightener device, the copper is then heated from the coils in the head of the iron, and the copper plates are then run through the hair. These kinds of hair irons are called coil metal heaters. Considerations Ceramic-coated plates are used in the higher quality hair straighteners. These ceramic materials are noted for not only being the safest for the hair, but in providing the best results. In fact, Sedu ceramic is one of the most widely used and turned to materials for flat irons today. They are sold in many varying styles, models, and with different heating capabilities, but all are centered around the ceramic plates.
  41. 41. Raw Materials Used in Hair Straighteners Identification There are also titanium plates that are used in many of the higher quality brands of hair flat irons. The titanium plates are usually resistant to cracking, evenly distributing heat, and work well to get the job done. They can be heated either in the coil metal fashion or through the TC method, relying on the chemistry of ions to get the temperatures right. In this second instance, they are coated in ceramic. Potential The plates of a hair flat iron, regardless of what materials they are made of, are sometimes further coated in a protective shield other than ceramic. These coatings can be from Teflon, which is durable and resistant to chipping but not too great for the hair. Tourmaline is also a coating used for many plates, and is similar to the quality of ceramic-coated plates, and better for your hair.
  42. 42. Livon - I Love my Hair <ul><ul><ul><ul><li>Thanks for visiting us </li></ul></ul></ul></ul>