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Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
Skoda logo ppt shwetali k smm33
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Skoda logo ppt shwetali k smm33

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AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION …

AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION

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  • 1. "Its a Skoda. Honest."AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION :PREPARED BY: Shwetali Haridas Kamble (ROLL NO. : SMM-33) MBA IN SALES AND MARKETING YEAR- 2012-13/TERM-II FAZLANI ALTIUS BUSINESS SCHOOL, MUMBAI
  • 2. PRESENT LOGO• Freshness and precision• The traditional winged-arrow logo - more distinct and precise• The winged arrow, which in the new design – much larger and visible• The hue of the winged arrow changed from "natural green" to the new lush "ŠKODA green".• The outer area highlighted with a chrome look.
  • 3. HISTORY OF THE COMPANY• Slavia – the first name of the company• Early 1890s – started manufacturing bicycles• 1895 Vaclav Klement and Vaclav Laurin started bicycle repair shop• In 1900 - press credited them as makers of the first motorcycle.
  • 4. • By 1905 the firm was manufacturing automobiles• After World War I “The LAURIN-KLEMENT COMPANY” began producing trucks• In 1924 - acquired by Skoda works, an arms manufacturer, industrial enterprise in “Czechoslovakia”.• Later production under the Skoda name.• In 1930s Skoda was again successful with models such as “The Popular” After a decline during the economic depression
  • 5. • In 1945, Skoda became part of the planned economy separated from the parent škoda company• In 1960s, models - Skoda 440 spartak, 445 Octavia, Felicia and Skoda 1000 MB.• Skoda - wholly owned subsidiary of the Volkswagen group in 2000.• Positioned as the entry brand to the group.• Its total global sales reached 875,000 cars in 2011
  • 6. PRODUCTSSkoda 973 Babeta (1949) Fabia Paris EditionSkoda 1100 Type 968 (1958) (2002)Skoda F3 (1964) Tudor (2002)Skoda 720 (1967-1972) Roomster (2003)Skoda 1100 Gt (1968) Yeti Ii (2006)Skoda 110 Super Sport Ferat(1971) Joyster (2006)783 Favorit Coupé (1987) Fabia Super (2007)Felicia Golden Prague Vision D (2011)(1998) Missionl (2011)Ahoj (2002)
  • 7. CHANGES OF LOGO OVER THE YEARS
  • 8. Slavia Logo (1895 – 1905)• The logo was based on a wheel with lime leaves, which were to symbolize the Slav nations.• The names of the companys founders (Laurin & Klement) were added and later became the main motive for the new logo.
  • 9. L&K Logo (1905-1925)• The initials of the companys two founders (Vaclav. Laurin & Vaclav. Klement)• Surrounded by laurels( approval or distinction) in the shape of a wreath.• Associated with victors(able to defeat rivals)• The laurels - foretold the success of L&k.
  • 10. Skoda Logo (1926-1933)• Cars were produced under the Skoda brand from 1926.• The form of the new product logo shows continuity with the previous stage.• The Skoda logo has a new, oval shape, but the brand name is still the dominant element in the center and is surrounded by laurels.
  • 11. Skoda logo (1926-1990)• "Winged arrow" first used in 1926.• The stylized head of an Indian wearing a headdress with five feathers• The blue and white circular logo, right-moving winged arrow with a stylized pinion.• Currently used on some original Skoda parts (e.g. On window glass and engine blocks).
  • 12. Skoda logo (1999-2011)• The black and green logo, used from 1994, greater degree of originality.• Black - the hundred-year tradition.• Green - environmental production.
  • 13. ŠKODA logo (since 2011)
  • 14. WEBLIOGRAPHY1. www.skoda-auto.com2. http://www.skoda.com.au/about/world-logo.aspx3. http://www.company-name-generator.com/blog/the-history-of-skoda-logo/4. http://www.briskoda.net/forums/topic/236963-new-badges-available-yet/5. http://www.unp.me/f142/history-of-skoda-auto-80685/6. http://www.fundinguniverse.com/company-histories/skoda-auto-a-s-history/7. http://en.wikipedia.org/wiki/%C5%A0koda_Auto
  • 15. Thank you

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