Group7: Multimedia and Web2.0 Convergence


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This ppt explains how does web2.0 has affected multimedia

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  • (user can get information while uploading same video)
  • ( Not only the time and location of a media element plays an important role but also the mood of the user when she or he captured it, the company she had, and the social context of the media creator. When Web 2.0 looks at social networks, we might as well look at the social network of media. ) Alkemis (see http://local.alkemis. com) provides a Web site that includes information and multimedia content from different sites and merges them into localized information about traffic, construction, weather, and more in New York.
  • Group7: Multimedia and Web2.0 Convergence

    1. 1. Multimedia and Web 2.0
    2. 2. What is Web 2.0 ? <ul><li>&quot;Web 2.0 associated with web applications that facilitate interactive information sharing, interoperability, user-centred design. </li></ul><ul><li>Ex:- Social-networking site, video-sharing sites, wikis, blogs etc. </li></ul><ul><li>Participatory Web , Content Provider, Thumbnail gallery post, pop-up, brute force trivial advertising. </li></ul>
    3. 4. Web2.0 different from Web1.0 <ul><li>The way this data is formatted. </li></ul><ul><li>Better communication and sharing data among websites. </li></ul><ul><li>Data that is both easier to find and more thoroughly categorized. </li></ul><ul><li>Users are allowed to edit/ create/ manage information. </li></ul><ul><li>Ex:-Online encyclopedia and Wikipedia. </li></ul>
    4. 5. Multimedia <ul><li>Media and content that uses a combination of different content forms. </li></ul><ul><li>Includes a combination of continuous media type like audio, video and discrete media like still images, animation, text. </li></ul><ul><li>Integrated creation, manipulation, presentation, storage, and communication of media-encoded information. </li></ul>
    5. 6. Multimedia can give to Web2.0 <ul><li>Small bookmarks for each video. </li></ul><ul><li>Speaker recognition search. </li></ul><ul><li>Video shot comparison </li></ul><ul><li>Video content classification. </li></ul><ul><li>Automatic summaries and speech-to-text transcripts from the audio. </li></ul><ul><li>Face recognition to automatically tag photos. </li></ul><ul><li>Retriv r </li></ul>
    6. 8. Web2.0 can give to Multimedia <ul><li>Better participation, better communication. </li></ul><ul><li>Describe mood, time , place , date , the company one had and social context of the media creator for better description. </li></ul><ul><li>Should use tags, automatic annotation </li></ul><ul><li>Social network of media. </li></ul><ul><li>Flexible combination of multimedia system. eg:- Alkemis </li></ul>
    7. 9. List of Key Players <ul><li>Photography and Art Sharing </li></ul>
    8. 10. Video sharing
    9. 11. Livecasting
    10. 12. Music and audio sharing
    11. 13. Revenue Model
    12. 14. YouTube: Harnessing the Power of Video <ul><li>Mode for P2P file or video sharing </li></ul><ul><li>Advertising and Learning </li></ul><ul><li>Revenue </li></ul><ul><li>Advertisement </li></ul><ul><li>Service fee from premium account </li></ul><ul><li>Issues </li></ul><ul><li>Copyright worm </li></ul><ul><li>Quickly approaching bandwidth charges up to $1 million a month </li></ul><ul><li>The cost at hand as compared to the advertising revenue </li></ul><ul><li>generated cannot be ignored. </li></ul><ul><li>Despite all this it’s still growing. Google agreed to acquire </li></ul><ul><li>YouTube about a year and a half after it was founded for $1.65 </li></ul><ul><li>billion. </li></ul>
    13. 15. Is Flickr Worth $4-Billion? <ul><li>Allows users to upload, organize, and share digital photos on the Web </li></ul><ul><li>Beyond photo tagging </li></ul><ul><li>Revenue </li></ul><ul><li>Flickr Pro  memberships for $24.95/year </li></ul><ul><li>E-commerce services </li></ul><ul><li>In terms of advertising, it’s minimal at best </li></ul><ul><li>Despite Flickr’s popularity, it is arguably under-monetized </li></ul><ul><li>1) Flickr attracts more than 44 million unique visitors a month, according to Comscore, while reports Flickr had 30 million unique visitors and 70.2 million page views in the U.S. last month. </li></ul><ul><li>  2) If we now take Henry Blodget’s 25X revenue formula Flickr is worth $1.5-billion to $3-billion . </li></ul>
    14. 16. Calculations <ul><li>Let’s do some back of the envelope calculations based on its current financial model. If you assume 10% of its 44 million unique visitors have Flickr Pro accounts, that’s about $110-million in revenue; if it’s only 5%, it’s $55-million. Then, add another $10-million in e-commerce commissions. </li></ul><ul><li>What you get is revenue of $65-million to $120-million. </li></ul><ul><li>If we now take Henry Blodget’s 25X revenue formula (which  he applied to Facebook ), Flickr is worth $1.5-billion to $3-billion . </li></ul>
    15. 17. Challenges faced by Multimedia <ul><li>Media ownership </li></ul><ul><li>Dependability of multimedia 2.0 </li></ul><ul><li>Secure sharing of media </li></ul><ul><li>Risks of media sharing </li></ul><ul><li>Social influences and impacts of new forms of media presentation and delivery </li></ul>
    16. 18. <ul><li>Thank You </li></ul><ul><li>Presented By – Group 8 (V4) </li></ul><ul><li>Piyush Anadani </li></ul><ul><li>Shweta Jain </li></ul><ul><li>Pratish Yadav </li></ul><ul><li>Jatin Grover </li></ul>