Mobile applications


Published on

A consulting report that defines the entry strategy for client company into Mobile Applications.

Published in: Business
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • iPhone – Facebook apps has more than 102 million users
  • Airtel App Central is the first Indian  Mobile  Application store by Bharti Airtel. It has over 1250 Applications across 25 categories for their  business , games , books,  social networking  and other needs. Also, App Central will offer local and regional Apps witnessed over 2.5 million downloads within 30 days of the launch, which amounts to 1 app downloaded per second. The company has revealed that downloads from Airtel App Central are being led by feature phones and not smart phones. Also, while 25 per cent of the apps are free to download, the Top 5 popular apps are subscription based
  • Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Then with one-click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment (weekly, monthly, etc.).
  • Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Then with one-click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment (weekly, monthly, etc.).
  •   iPhone - Android - Blackberry - Windows mobile/Windows Phone - Symbian - iPad - Android Tablet
  • better advantages in terms of capability to introduce new features over a short time span as well as the resources to adapt and test their applications on new platforms.
  • The browser can form a single stop for documents, audio and video, games, and navigational services with APIs leveraging each device's unique capabilities including GPS, accelerometers, cameras and so on. – no limitation on space   off-deck content — digital content, such as a video or audio file, purchased from a third-party provider but delivered over a service provider’s network — is promoting mobile providers to seek solutions that allow consumers to purchase a variety of digital services more easily. 
  • Mobile applications

    1. 1. Presented By: Nidhi Bansal (09BM8028) Shweta Jain (09BM8031) Mobile Applications
    2. 2. Content <ul><li>Evolution of Mobile Applications </li></ul><ul><li>Market Analysis: Facts and Predictions </li></ul><ul><li>Various Business Model </li></ul><ul><li>Key Players in Market </li></ul><ul><li>Porter’s 5 Force Analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Upcoming Trends </li></ul>
    3. 3. Evolution of Mobile Apps
    4. 4. Market Analysis: Mobile Apps Source: Industry Study Commissioned by Getjar Indian S/w Industry 2010 revenue - $60 Bn Indian Gaming Industry 2011 revenue - $1.265 Bn Global Gaming Industry 2011 revenue - $120 Bn
    5. 5. Mobile Applications Type <ul><li>Communication </li></ul><ul><ul><li>Email Clients </li></ul></ul><ul><ul><li>Mobile Web Browsers </li></ul></ul><ul><ul><li>Social N/w Clients </li></ul></ul><ul><li>Games </li></ul><ul><li>Multimedia </li></ul><ul><ul><li>Audio Players </li></ul></ul><ul><ul><li>Video Players </li></ul></ul><ul><li>Productivity </li></ul><ul><ul><li>Dairies </li></ul></ul><ul><ul><li>Spreadsheet </li></ul></ul><ul><ul><li>Calendar </li></ul></ul><ul><li>Travel </li></ul><ul><ul><li>City Guide </li></ul></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>Translators </li></ul></ul><ul><li>Utilities </li></ul><ul><ul><li>Profile Manager </li></ul></ul><ul><ul><li>Task Manager </li></ul></ul><ul><ul><li>File Managers </li></ul></ul>
    6. 6. Application Usage across Platform iPhone users, followed by Andriod users, have significantly more applications installed Source: Nielsen Quarter4 2009 report Games remain the number one application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money
    7. 7. Fastest Growing Mobile Apps
    8. 8. Top Selling Mobile Applications <ul><li>Tetris is the best selling mobile app with over 100 million paid downloads. </li></ul>Source: Nielsen
    9. 9. Business Model <ul><li>Paid </li></ul><ul><ul><li>Subscription </li></ul></ul><ul><ul><li>In-app </li></ul></ul><ul><li>Advertising </li></ul><ul><ul><li>Impression-based </li></ul></ul><ul><ul><li>Performance-based </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><li>Virtual Goods </li></ul><ul><li>Up-selling/cross-selling other goods </li></ul><ul><li>Hybrid </li></ul>
    10. 10. Meet The Players: Nearly 100 Apps Store
    11. 11. App Store: Revenue Share <ul><li>Gartner predicts that in 2013, 21.6 billion apps will be downloaded, generating nearly $30 billion in revenue </li></ul><ul><li>The growth between 2010 and 2014 is forecast be over 1,000 percent. </li></ul><ul><li>By 2013, according to Gartner’s numbers, the average revenue per app will be $1.36. </li></ul><ul><li>By the end of 2014, advertising will be generating a little under a third of the revenue generated by application stores, up from 16 percent in 2010 </li></ul>
    12. 12. App Stores: Business Model Source:
    13. 13. Top 4 Apps Stores <ul><li>Apple App Store </li></ul><ul><li>For app download on Apple's app capable Devices (the iPhone, iPod Touch, iPad and Mac) offered by Apple Inc. in 2008 </li></ul><ul><li>Allows users to browse and download applications from the iTunes Store </li></ul><ul><li>Jan 7, 2011 - Mac App Store Downloads Top One Million in First Day </li></ul><ul><li>Jan 22, 2011 - Apple’s App Store Downloads Top 10 Billion </li></ul><ul><li>Feb 15, 2011 - Apple Launches Subscriptions on the App Store </li></ul><ul><li>App Store revenue estimated to reach $2 billion in 2011 </li></ul><ul><li>Blackberry App world </li></ul><ul><li>An application distribution service and application by Research In Motion (RIM) in 2009 for a majority of BlackBerry devices </li></ul><ul><li>Provides BlackBerry users with an environment to browse, download and update third-party applications </li></ul><ul><li>Applications are both free and paid from $0.99-$999.99 in the U.S. developers pay a $200 USD fee (Per every 10 Apps) to participate in the program. </li></ul><ul><li>150,000 + apps available for download </li></ul><ul><li>RIM offers Blackberry programmers 80% </li></ul><ul><li>On Dec 3, 2010, RIM announced that daily downloads were 2 million apps per day </li></ul>
    14. 14. App Stores <ul><li>Android Market </li></ul><ul><li>An online software store developed by Google for Andriod Devices </li></ul><ul><li>Amazon Opens Android App Store to Developers </li></ul><ul><li>98.9 % of all applications downloaded are free apps </li></ul><ul><li>300,000 + apps available for download </li></ul><ul><li>8 million Android users downloaded 289 million apps </li></ul><ul><li>Developers of software (apps) receive 70% of the application price, with the remaining 30% distributed among carriers and payment processors </li></ul><ul><li>Nokia Ovi Store </li></ul><ul><li>The Ovi Store was launched world wide in May 2009 by Nokia </li></ul><ul><li>customers can download mobile games, applications, videos, images, and ringing tones to their Nokia devices </li></ul><ul><li>Applications are both free and paid </li></ul><ul><li>350,000 + apps available for download </li></ul><ul><li>Downloads reached 4 million in January 2011 </li></ul>
    15. 15. Third-Party Platforms: Business Model Source: <ul><li>GetJar generates its revenue from a 'pay-per-download' system, where developers bid for ad slots on the store in order to get premium visibility, paying GetJar when downloads are made. </li></ul><ul><li>1 billion downloads - June 2010; 3 million downloads per day - July 2010 </li></ul>
    16. 16. <ul><li>Porter’s five forces Analysis </li></ul>
    17. 19. Rivalry among existing firms - High- Average Selling price is decreasing
    18. 20. SWOT Analysis
    19. 22. Upcoming Trends <ul><li>Business Applications </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Medicine </li></ul></ul><ul><li>Banking Services </li></ul><ul><li>Monitoring Energy </li></ul><ul><li>Mobile Retail </li></ul><ul><li>Location based technology </li></ul><ul><li>Mobile Web Browser – will end the download of different applications for different needs </li></ul>
    20. 23. Q & A