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Ecommerce

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  • 1. E-commerce can be formally defined as technology-mediatedexchanges between parties (individuals, organizations, orboth) as well as the electronically based intra- or inter-organizational activities that facilitate such exchanges.– JEFFREY F. RAYPORT and BERNARD J. JAWORSKIIt is global. It favours intangible things-ideas, information, andrelationships. And it is intenseley interlinked. These threeattributes produce a new type of marketplace and society,one that is rooted in ubiquitous electroni network. --KEVIN KELLY, New rules for the new economy
  • 2. oMatching buyers and sellersoFacilitating commercial transactionsoProviding legal infrastructure
  • 3. SELLER SELLER BUYER Bot Listing BrokerBUYER Auction SELLER Aggregated Community catalogues, di rectories or listing ofBUYER Aggregators offers to Exchange buy/sell Portal Hub SELLER Marketplace Mall SELLER BUYER
  • 4. BUSINESS BUSINESS GOVERNMENTCONSUMER CONSUMER
  • 5. Direct interactionFocused sales promotionBuilding customer loyaltyScalabilitySavings in distribution cost
  • 6. ELEMENT BENEFIT• Centralized marketspace • Neutral and nonaligned with either seller or buyers• Standardized documentation • Users are prequalified and regulated• Price qutoes, price history and • Pricing mechanism is self after-the-sale information regulated provided• Confidential transactions • Clearing and settlement between bussiness services provided
  • 7. ADVANTAGESInexpensive costs, big opportunitiesGlobalizationReduced operational costsCustomer convenienceKnowledge management
  • 8. CUSTOMER IDENTIFIES A NEED SEARCHES FOR THE PRODUCT, SERVICES TO SATISFY NEEDS SELECTS A VENDOR c AND NEGOTIATTES A PRICE
  • 9. Receives the product or service (deliverylogistics, inspection and acceptance) MAKES PAYMENT GETS SERVICE AND WARRANTY CLAIMS
  • 10. Here is anexample onhow a e-commercedshoppingsite lookslike
  • 11. ADVANTAGES•SELLING VIA•NEW CONSUMER 2 CONSUMER EXPERTS•PERSON 2 PERSON AUCTION FORMAT•TAKES 20%•OFFERING SITES

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