Ecommerce
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Ecommerce

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Ecommerce Ecommerce Presentation Transcript

  • E-commerce can be formally defined as technology-mediatedexchanges between parties (individuals, organizations, orboth) as well as the electronically based intra- or inter-organizational activities that facilitate such exchanges.– JEFFREY F. RAYPORT and BERNARD J. JAWORSKIIt is global. It favours intangible things-ideas, information, andrelationships. And it is intenseley interlinked. These threeattributes produce a new type of marketplace and society,one that is rooted in ubiquitous electroni network. --KEVIN KELLY, New rules for the new economy
  • oMatching buyers and sellersoFacilitating commercial transactionsoProviding legal infrastructure
  • SELLER SELLER BUYER Bot Listing BrokerBUYER Auction SELLER Aggregated Community catalogues, di rectories or listing ofBUYER Aggregators offers to Exchange buy/sell Portal Hub SELLER Marketplace Mall SELLER BUYER
  • BUSINESS BUSINESS GOVERNMENTCONSUMER CONSUMER
  • Direct interactionFocused sales promotionBuilding customer loyaltyScalabilitySavings in distribution cost
  • ELEMENT BENEFIT• Centralized marketspace • Neutral and nonaligned with either seller or buyers• Standardized documentation • Users are prequalified and regulated• Price qutoes, price history and • Pricing mechanism is self after-the-sale information regulated provided• Confidential transactions • Clearing and settlement between bussiness services provided
  • ADVANTAGESInexpensive costs, big opportunitiesGlobalizationReduced operational costsCustomer convenienceKnowledge management
  • CUSTOMER IDENTIFIES A NEED SEARCHES FOR THE PRODUCT, SERVICES TO SATISFY NEEDS SELECTS A VENDOR c AND NEGOTIATTES A PRICE
  • Receives the product or service (deliverylogistics, inspection and acceptance) MAKES PAYMENT GETS SERVICE AND WARRANTY CLAIMS
  • Here is anexample onhow a e-commercedshoppingsite lookslike
  • ADVANTAGES•SELLING VIA•NEW CONSUMER 2 CONSUMER EXPERTS•PERSON 2 PERSON AUCTION FORMAT•TAKES 20%•OFFERING SITES