Colgate palmolive ppt

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Colgate palmolive ppt

  1. 1. Colgate-Palmolive Company Companies description
  2. 2. <ul><li>What business we are? </li></ul><ul><li>Colgate-Palmolive Company is an American diversified multinational corporation focused on the </li></ul><ul><li>1. Production, </li></ul><ul><li>2. Distribution, & </li></ul><ul><li>3. Provision </li></ul><ul><li>of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). </li></ul>
  3. 3. Information <ul><li>Industry: Personal products </li></ul><ul><li>Founded: 1806 </li></ul><ul><li>Headquarters: New York City, New York ,U.S . </li></ul><ul><li>Key people: Ian M. Cook, CEO </li></ul><ul><li>Revenue: US$15.3 billion ( FY 2009 ) </li></ul><ul><li>Employees: 36,002 </li></ul><ul><li>Website: www.colgate.com </li></ul>
  4. 4. History <ul><li>In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of &quot;William Colgate & Company&quot;. </li></ul><ul><li>In 1857, William Colgate died and the company was reorganized as &quot;Colgate & Company&quot; under the management of Samuel Colgate, his son. </li></ul><ul><li>In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. </li></ul>
  5. 5. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.   In 1953 &quot;Peet&quot; was dropped from the title, leaving only &quot;Colgate-Palmolive Company&quot;, the current name. Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.
  6. 6. Awards & Achievements <ul><li>Colgate has been ranked as India’s #1 Most Trusted Brand across all categories from 2003 to 2007 </li></ul><ul><li>51% market share in the toothpaste segment </li></ul><ul><li>48% market share in the toothpowder market </li></ul><ul><li>30% share in the toothbrush market </li></ul><ul><li>On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador. </li></ul>
  7. 7. Future strategies on 4 P’s:- 1. Product <ul><li>They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive </li></ul><ul><li>Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder </li></ul><ul><li>They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots </li></ul>
  8. 8. <ul><li>For Urban population, they would come up with the products suiting to young generation </li></ul><ul><li>For Urban rich and consuming class, they would come up with the products on the basis of functional benefits </li></ul><ul><li>Eg: 1.They launch different toothbrushes for different age groups. </li></ul><ul><li> 2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years. </li></ul>
  9. 9. 2.Price <ul><li>Based on the competitor's price </li></ul><ul><li>Charging higher premium which focused on consuming and lower income classes </li></ul><ul><li>Pricing done on the basis of price points </li></ul><ul><li>Packaging would be customized on the basis of price points. </li></ul>
  10. 10. 3.Promotion <ul><li>They positioning Colgate dental white crème and toothpowder towards rural rich segment </li></ul><ul><li>For rural consuming class they endorsing Cibaca toothpaste </li></ul><ul><li>Advertisement through T.V. media, Print media </li></ul><ul><li>FM Radio for Urban population & MW and SW radio for Rural population </li></ul><ul><li>Hoarding on National highways </li></ul>
  11. 11. 4. Place <ul><li>They would try to increase product penetration to rural population </li></ul><ul><li>They would try to increase the wholesalers to smaller towns </li></ul><ul><li>They would track the distribution path so that they are covering all the village areas around the towns </li></ul>
  12. 12. SWOT Analysis SWOT analysis for Colgate……
  13. 13. <ul><li>Strengths </li></ul><ul><li>Strong financial performance </li></ul><ul><li>Focus on innovation and new product launches </li></ul><ul><li>Colgate business planning initiative </li></ul>
  14. 14. <ul><li>Weakness </li></ul><ul><li>Highly leveraged </li></ul><ul><li>Product research </li></ul>
  15. 15. <ul><li>Opportunities </li></ul><ul><li>Emerging markets growth </li></ul><ul><li>Deploying advance technologies </li></ul><ul><li>Growing Hispanic population in the US </li></ul>
  16. 16. <ul><li>Threats </li></ul><ul><li>Competitive landscape from other Private label growth </li></ul><ul><li>Increasing commodity prices </li></ul><ul><li>Falling consumer confidence in the US </li></ul>
  17. 17. Promotion tools <ul><li>Increasing circumference of toothpaste tube </li></ul><ul><li>Free Dental Check-up in mobile vans </li></ul>
  18. 19. <ul><li>Free Dental Check-up by sending a SMS </li></ul><ul><li>Scholarship offers like Learn & earn offer </li></ul>
  19. 20. Advertisement <ul><li>In 1940,the Colgate Company used Slogan was &quot;It cleans your breath while it cleans your teeth “ </li></ul><ul><li>The 1960s onwards, the slogan was &quot;The Colgate ring of confidence“ </li></ul><ul><li>In the late 1950's and early 1960's, Colgate stressed the fact their &quot;Dental Cream&quot; contained Gardol, a formula that helped protect teeth from cavities and tooth decay . </li></ul>
  20. 21. Various Product Categories <ul><li>Oral Care </li></ul><ul><li>Personal Care </li></ul><ul><li>Home Care </li></ul><ul><li>Professional Oral care </li></ul>
  21. 22. <ul><li>Oral Care </li></ul><ul><li>Colgate Dental Cream </li></ul><ul><li>Colgate Active Salt </li></ul><ul><li>Colgate Max Fresh </li></ul><ul><li>Colgate Total 12 </li></ul><ul><li>Colgate Plax </li></ul><ul><li>Colgate 360 ActiFlex </li></ul><ul><li>Colgate Extra Clean Gum Care </li></ul><ul><li>Colgate Sensitive Toothbrush </li></ul><ul><li>Colgate 360 Toothbrush </li></ul><ul><li>Colgate Zig Zag </li></ul>
  22. 23. <ul><li>Personal Care </li></ul><ul><li>Palmolive Thermal Spa </li></ul><ul><li>Palmolive Aroma Shower Gel - Relaxing </li></ul><ul><li>Palmolive Naturals Liquid Hand Wash Family Health </li></ul><ul><li>Palmolive Naturals Moisturizing Body Wash - Milk and Honey </li></ul>
  23. 24. <ul><li>Home Care </li></ul><ul><li>Axion - Dish Washing  Paste </li></ul><ul><li>Palmolive dish washing Paste </li></ul>
  24. 25. <ul><li>Professional Oral Care </li></ul><ul><li>Colgate PerioGard </li></ul><ul><li>Colgate Sensitive </li></ul><ul><li>Colgate Gel Kam </li></ul><ul><li>Colgate Visible White </li></ul>
  25. 26. Market Share
  26. 27. Product category-(Oral Care) <ul><li>Colgate Palmolive increased its oral care market share from 26% in 2005 to 33% in 2009 </li></ul><ul><li>Colgate Palmolive the largest player in the oral care business globally. Colgate is the world leader in oral care with a 33% market share </li></ul><ul><li>We expect Colgate’s oral care business to generate $25.5 billion in annual revenue by the end of this year </li></ul>
  27. 28. Financial Report <ul><li>Total Revenue: 2,060.92 1,802.57 </li></ul><ul><li>Sales: 1,962.46 1,694.81 </li></ul><ul><li>Other Income: 98.46 107.76 </li></ul><ul><li>Profit before Taxation: 484.80 345.31 </li></ul><ul><li>Provision for Taxation: 61.54 55.09 </li></ul><ul><li>Profit after Taxation: 423.26 290.22 </li></ul><ul><li>Balance brought forward: 28.84 5.77 </li></ul><ul><li>Profit for appropriation: 452.10 295.99 </li></ul><ul><li>Appropriation: Dividend: 271.98 203.99 </li></ul><ul><li>Dividend Tax: 45.84 34.14 </li></ul><ul><li>General Reserve: 42.33 29.02 </li></ul><ul><li>Balance c/f: 91.95 28.84 452.10 295.99 </li></ul>(In ‘000)
  28. 29. COMPETITORS <ul><li>Hindustan Unilever Ltd. </li></ul><ul><li>Procter & Gamble </li></ul><ul><li>Church & Dwight Co., Inc. </li></ul><ul><li>The Clorox Company </li></ul><ul><li>Kimberly-Clark Corporation </li></ul>
  29. 30. COLGATE PALMOLIVE CO Top Competitors Symbol Company's name Last Change % Change Volume CL COLGATE PALMOLIVE CO 78.01 -0.18 -0.23 584,643 CLX CLOROX CO DEL 62.27 -0.03 -0.05 274,795 PG PROCTER & GAMBLE CO 63.41 0.54 0.86 5.03 M CHD CHURCH & DWIGHT INC 67.05 0.01 0.01 152,756
  30. 31. <ul><li>Hindustan Unilever Ltd. </li></ul><ul><li>Hindustan Unilever Ltd. Stock Quote (In $) </li></ul>
  31. 32. <ul><li>Procter & Gamble </li></ul><ul><li>P & G Stock Quote (In $) </li></ul>Latest 12/10/10 EST Change ($) Change (%) High Low $63.35   0.480   0.764 $63.79 $63.21
  32. 33. <ul><li>Church & Dwight Co., Inc. </li></ul><ul><li>Church & Dwight Co., Inc. Stock Quote (In $) </li></ul>Latest 12/10/10 13:33:49 EST Change ($) Change (%) High Low $67.08   0.040   0.060 $67.45 $66.95
  33. 34. <ul><li>The Clorox Company </li></ul><ul><li>The Clorox Company Stock Quote (In $) </li></ul>Latest 12/10/10 13:34:10 EST Change ($) Change (%) High Low $62.49   0.185   0.297 $62.51 $62.16
  34. 35. <ul><li>Kimberly-Clark Corporation </li></ul><ul><li>Kimberly-Clark Corporation Stock Quote (In $) </li></ul>Latest 12/10/10 14:07:19 EST Change ($) Change (%) High Low $61.83   -0.145   -0.235 $62.24 $61.70
  35. 36. Submitted By :- Shweta Sharma (M100700054)

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