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Colgate palmolive ppt
 

Colgate palmolive ppt

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    Colgate palmolive ppt Colgate palmolive ppt Presentation Transcript

    • Colgate-Palmolive Company Companies description
      • What business we are?
      • Colgate-Palmolive Company is an American diversified multinational corporation focused on the
      • 1. Production,
      • 2. Distribution, &
      • 3. Provision
      • of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).
    • Information
      • Industry: Personal products
      • Founded: 1806
      • Headquarters: New York City, New York ,U.S .
      • Key people: Ian M. Cook, CEO
      • Revenue: US$15.3 billion ( FY 2009 )
      • Employees: 36,002
      • Website: www.colgate.com
    • History
      • In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".
      • In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.
      • In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
    • His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.   In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name. Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.
    • Awards & Achievements
      • Colgate has been ranked as India’s #1 Most Trusted Brand across all categories from 2003 to 2007
      • 51% market share in the toothpaste segment
      • 48% market share in the toothpowder market
      • 30% share in the toothbrush market
      • On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.
    • Future strategies on 4 P’s:- 1. Product
      • They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive
      • Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder
      • They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots
      • For Urban population, they would come up with the products suiting to young generation
      • For Urban rich and consuming class, they would come up with the products on the basis of functional benefits
      • Eg: 1.They launch different toothbrushes for different age groups.
      • 2.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years.
    • 2.Price
      • Based on the competitor's price
      • Charging higher premium which focused on consuming and lower income classes
      • Pricing done on the basis of price points
      • Packaging would be customized on the basis of price points.
    • 3.Promotion
      • They positioning Colgate dental white crème and toothpowder towards rural rich segment
      • For rural consuming class they endorsing Cibaca toothpaste
      • Advertisement through T.V. media, Print media
      • FM Radio for Urban population & MW and SW radio for Rural population
      • Hoarding on National highways
    • 4. Place
      • They would try to increase product penetration to rural population
      • They would try to increase the wholesalers to smaller towns
      • They would track the distribution path so that they are covering all the village areas around the towns
    • SWOT Analysis SWOT analysis for Colgate……
      • Strengths
      • Strong financial performance
      • Focus on innovation and new product launches
      • Colgate business planning initiative
      • Weakness
      • Highly leveraged
      • Product research
      • Opportunities
      • Emerging markets growth
      • Deploying advance technologies
      • Growing Hispanic population in the US
      • Threats
      • Competitive landscape from other Private label growth
      • Increasing commodity prices
      • Falling consumer confidence in the US
    • Promotion tools
      • Increasing circumference of toothpaste tube
      • Free Dental Check-up in mobile vans
    •  
      • Free Dental Check-up by sending a SMS
      • Scholarship offers like Learn & earn offer
    • Advertisement
      • In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth “
      • The 1960s onwards, the slogan was "The Colgate ring of confidence“
      • In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay .
    • Various Product Categories
      • Oral Care
      • Personal Care
      • Home Care
      • Professional Oral care
      • Oral Care
      • Colgate Dental Cream
      • Colgate Active Salt
      • Colgate Max Fresh
      • Colgate Total 12
      • Colgate Plax
      • Colgate 360 ActiFlex
      • Colgate Extra Clean Gum Care
      • Colgate Sensitive Toothbrush
      • Colgate 360 Toothbrush
      • Colgate Zig Zag
      • Personal Care
      • Palmolive Thermal Spa
      • Palmolive Aroma Shower Gel - Relaxing
      • Palmolive Naturals Liquid Hand Wash Family Health
      • Palmolive Naturals Moisturizing Body Wash - Milk and Honey
      • Home Care
      • Axion - Dish Washing  Paste
      • Palmolive dish washing Paste
      • Professional Oral Care
      • Colgate PerioGard
      • Colgate Sensitive
      • Colgate Gel Kam
      • Colgate Visible White
    • Market Share
    • Product category-(Oral Care)
      • Colgate Palmolive increased its oral care market share from 26% in 2005 to 33% in 2009
      • Colgate Palmolive the largest player in the oral care business globally. Colgate is the world leader in oral care with a 33% market share
      • We expect Colgate’s oral care business to generate $25.5 billion in annual revenue by the end of this year
    • Financial Report
      • Total Revenue: 2,060.92 1,802.57
      • Sales: 1,962.46 1,694.81
      • Other Income: 98.46 107.76
      • Profit before Taxation: 484.80 345.31
      • Provision for Taxation: 61.54 55.09
      • Profit after Taxation: 423.26 290.22
      • Balance brought forward: 28.84 5.77
      • Profit for appropriation: 452.10 295.99
      • Appropriation: Dividend: 271.98 203.99
      • Dividend Tax: 45.84 34.14
      • General Reserve: 42.33 29.02
      • Balance c/f: 91.95 28.84 452.10 295.99
      (In ‘000)
    • COMPETITORS
      • Hindustan Unilever Ltd.
      • Procter & Gamble
      • Church & Dwight Co., Inc.
      • The Clorox Company
      • Kimberly-Clark Corporation
    • COLGATE PALMOLIVE CO Top Competitors Symbol Company's name Last Change % Change Volume CL COLGATE PALMOLIVE CO 78.01 -0.18 -0.23 584,643 CLX CLOROX CO DEL 62.27 -0.03 -0.05 274,795 PG PROCTER & GAMBLE CO 63.41 0.54 0.86 5.03 M CHD CHURCH & DWIGHT INC 67.05 0.01 0.01 152,756
      • Hindustan Unilever Ltd.
      • Hindustan Unilever Ltd. Stock Quote (In $)
      • Procter & Gamble
      • P & G Stock Quote (In $)
      Latest 12/10/10 EST Change ($) Change (%) High Low $63.35   0.480   0.764 $63.79 $63.21
      • Church & Dwight Co., Inc.
      • Church & Dwight Co., Inc. Stock Quote (In $)
      Latest 12/10/10 13:33:49 EST Change ($) Change (%) High Low $67.08   0.040   0.060 $67.45 $66.95
      • The Clorox Company
      • The Clorox Company Stock Quote (In $)
      Latest 12/10/10 13:34:10 EST Change ($) Change (%) High Low $62.49   0.185   0.297 $62.51 $62.16
      • Kimberly-Clark Corporation
      • Kimberly-Clark Corporation Stock Quote (In $)
      Latest 12/10/10 14:07:19 EST Change ($) Change (%) High Low $61.83   -0.145   -0.235 $62.24 $61.70
    • Submitted By :- Shweta Sharma (M100700054)