Online Branding       By  Shwaytaj Raste
Quick Glance•   Brand Communication Objective•   Social Media Platforms used•   Big Idea•   Big Idea on Social Media8/9/20...
Brand Communication Objective• Infosys brand has fallen in the market eyes• It is perceived as a company that is too caugh...
Social Media Platforms used                  The best way to portray your brand to professionals                     , alu...
• Message has to be professional , related only  to current products, new acquisitions , and  future direction of the comp...
• The messages sent across FB have to be about  the culture of Infosys.• How the people work , what activities they do  , ...
• Short , daily updates on news of Infosys , links  to their research activities , news articles ,  personalized replies• ...
• Get tools like Radian6 to monitor the buzz• Get a team to collect the data, analyze and  respond to it immediately• Soci...
“Nothing destroys a bad product like good advertising” – In the end, it’s the         product that matters8/9/2012      Br...
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Brand Communication

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Brand Communication

  1. 1. Online Branding By Shwaytaj Raste
  2. 2. Quick Glance• Brand Communication Objective• Social Media Platforms used• Big Idea• Big Idea on Social Media8/9/2012 Brand Communication Strategy : Infosys 2
  3. 3. Brand Communication Objective• Infosys brand has fallen in the market eyes• It is perceived as a company that is too caught up in its own business methods and has not caught up on the innovation front in technology ,and rapid-product development• It is perceived as the epitome of outsourcing , rather than a go-to company for digital, online and technology innovation• The objective of the brand communication is to portray Infosys as a company keeping up with current technology, customers and excellent product developers than just a service industry8/9/2012 Brand Communication Strategy : Infosys 3
  4. 4. Social Media Platforms used The best way to portray your brand to professionals , alumni, job-seekers , and potential clients .A focused , thorough , well worded message sent across on this platform connects with the highest level of the professional ladder to the lowest Particularly good to share with your brand followers. A great platform for all the informal communication , and people-centric messages which connect with the employees –current, potential or alumnis The best platform to get up close and personal with your followers. Great place to listen to what the people are saying , and even better to respond quickly8/9/2012 Brand Communication Strategy : Infosys 4
  5. 5. • Message has to be professional , related only to current products, new acquisitions , and future direction of the company• Share links to new product development areas, share research work which can be made public on slideshare• Links to other relevant sites, research work etc will also add value to their brand8/9/2012 Brand Communication Strategy : Infosys 5
  6. 6. • The messages sent across FB have to be about the culture of Infosys.• How the people work , what activities they do , the infrastructure. Facilities etc.• Shares brand photos, infrastructure photos, share people stories, CSR activities news etc• Get people to talk about the brand , rather than Infosys itself – everyone wants to hear other people talk , not just the company8/9/2012 Brand Communication Strategy : Infosys 6
  7. 7. • Short , daily updates on news of Infosys , links to their research activities , news articles , personalized replies• Links to employee blogs to show a connect• Links to blogs of higher management• Direct tweeting with management – create their profiles if necessary8/9/2012 Brand Communication Strategy : Infosys 7
  8. 8. • Get tools like Radian6 to monitor the buzz• Get a team to collect the data, analyze and respond to it immediately• Social media strategy is also about listening and responding than just talking your part8/9/2012 Brand Communication Strategy : Infosys 8
  9. 9. “Nothing destroys a bad product like good advertising” – In the end, it’s the product that matters8/9/2012 Brand Communication Strategy : Infosys 9

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