Web analytics overview
by Shivam Dhawan, Chief Strategist at Arbunize on Dec 25, 2011
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Leverage web analytics services for your online businesses. ...
Leverage web analytics services for your online businesses.
Often we connect analytics to only web behavior. More so, it has to be a two faced connect between business motive and user behavior.
If we simply do user behavior analysis then analytics is no more than mere reporting of facts but combined with business motives and oriented insights it becomes a part of the decision support system or to call it as BI, Business Intelligence.
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