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How to choose a domain name for your online identity
 

How to choose a domain name for your online identity

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The first thing a user does before even hitting your website is to type you domain name in the browser. How to choose a good domain name that works well for your online identity. ...

The first thing a user does before even hitting your website is to type you domain name in the browser. How to choose a good domain name that works well for your online identity.

In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and KEEP a consistent branding identity that crosses all platforms. What is the best name to represent yourself?

The question often comes down to, “Do I use my BRAND name? Or do I use my REAL name?”

Read on - http://arbunize.com/brand/blog-categories/branding/98-the-strategy-around-your-domain-name-when-starting-up-with-personal-branding

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  • Now a domain name to claim your skills... .GURU is one of the first new domain extensions available for general registration, along with .VENTURES, .CLOTHING, .SINGLES, and .BIKE.
    Check the new offerings here - http://x.co/arbnz
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    How to choose a domain name for your online identity How to choose a domain name for your online identity Presentation Transcript

    • 5 Decision points on how to choose your <OnlineIdentity>.<com>
    • Building your BRAND?
    • for a Global Audience?
    • ‘URL’
    • <OnlineIdentity>.<com>
    • <OnlineIdentity>.<com>
    • How to DECIDE? <OnlineIdentity>.<com>
    • 5 Decision points
    • 1 BRAND based or KEYWORD based domain name?
    • Options A or B or C
    • A Choose a pure brand name that doesn’t exist before you.
    • B Choose a keyword based name that showcase what content user might expect
    • C Choose a pseudoname: nick names which you are comfortable to get addressed as
    • 2 BIG or small?
    • A Make it as short as possible
    • B Easy to spell and not so easy to misspell
    • C Easy to remember – great for direct traffic
    • D Don’t use hyphens or numbers unless you have reason. Ex, “Hunt4jobs” might be better than “Huntforjobs”
    • 2 Domain extension?
    • A Most popular being .com – Aim for it first
    • B Experiment with extensions that go within the word Ex, Instagr.am, visual.ly. Brainstorm with all extensions
    • 2 Think it over from a visitor’s perspective
    • A Learn whether your target audience will understand your domain/business.
    • TIP TravelTips TravelProducts vs TravelPRODUCTS.com has a suffix that clearly shows the BUYING intent vs research intent. Wouldn’t you rather attract visitors who are ready to buy vs just learn more about the topic?
    • 5 Research and buy
    • A Start your search here and use the search box to check availability and suggestions
    • B Check details of the domain name. Use who.is
    • C If it is a used domain, see site’s past history, visit TheWayBackMachine
    • Purchasing tips • Research the history of the domain names before buying, and never spend more than $1000 on a domain name without paying through Escrow for safety reasons. • If you want to buy domain names that are old, has page rank, many forums have people selling domain names including forums like Digital Point, Sitepoint, DN Forum and Namepros. You will find many cheap domain names there, just do your due diligence to avoid being scammed • You can visit the domain name aftermarket from GoDaddy at tdnam.com. This site has tens of thousands of used domains for sale from $5 up to the six-figure mark. There are both auctions and buy it now listings there • Other auction sites include Pool.com, Afternic, Sedo and SnapNames. You should become more familiar with domain terminology and market trends before buying domain names at auction, as the price can easily become out of hand. (here’s a code for 35% off your purchase using code – WOWshvm for Godaddy)
    • TIP  Once done, use Google Alerts to track mentions of your brand name. Create a custom alert on your keyword and get emailed every time Google notices it.
    • TIP  Make email ID such as <<Name>>@<<Domain>>.com that way when people type “Nam…” it shows your email as auto suggestion.  While sending mails to YOU people must not have to remember that they have to start with “Dom…” and not “Nam…”. It’s just confusing.
    • TIP  Make email ID such as <<Name>>@<<Domain>>.com that way when people type “Nam…” it shows your email as auto suggestion.  While sending mails to YOU people must not have to remember that they have to start with “Dom…” and not “Nam…”. It’s just confusing.  Connecting you should be as easy as possible…
    • TIP  Make email ID such as <<Name>>@<<Domain>>.com that way when people type “Nam…” it shows your email as auto suggestion.  While sending mails to YOU people must not have to remember that they have to start with “Dom…” and not “Nam…”. It’s just confusing.  Connecting you should be as easy as possible… Like clicking on these
    • MY Identity SHIVAM DHAWAN Mail: Shivam@Arbunize.com
    • MY BRAND ARBUNIZE We help you strategize, differentiate and manage YOUR PERSONAL BRAND Mail: Shivam@Arbunize.com
    • BUILDING URBAN Identities! HERE @ARBUNIZE…