If you can build a strong brand people will search specifically for you when they are looking to buy what you offer. Your new products will launch with the trust and credibility your brand has acquired over time. A lack of trust is one of the biggest barriers to selling online. Brand establishes that trust instantly.
The Need of a change– The current market is in a state of big flux, it is changing more rapidly and 2010 is the year of complete makeover of internet.
Historically search rankings focused primarily on HTML based text content, optimized by keywords, relevancy, Meta data, etc. With the shift to Universal Search, mixed within the regular content will be media rich properties such as images, video’s, maps, books, shopping feeds and much more. If a brand or business engages and optimizes with all these mediums, then their coverage a brand value must be greater for it.