Brand it like
Santa
Generous, joyous,
white-bearded man,
Who’s Santa?
wearing a red coat with white collar and cuffs, white-cuffed red trouser...
Bliss
Spiritual Crisis
Ethical Crisis
Mid-Life Crisis
Santa
God
Socialism
AGE
BELIEF
The jolly fat man with the white beard
who hails from the north is a
really strong brand.
Albus
Dumbledore
BEARDINESS
FATINESS
Che
Guevara
1976
Elvis
Presley
1956
Henry
VIII
Hagrid
Santa
Kylie
Minogue
Abraham
Lin...
You will always find him sporting the
same look, no matter when or where
you see him
Even in the southern hemisphere
where most people are wearing
sandals and shorts in December,
Santa can be found in his standard
red suit, floppy hat and black boots
In his limited period, Santa’s image is
more visible than the red image of the
world's strongest brand.
The most valuable brand of 2013
was valued earlier at $87.3 bn.
Brand Santa is worth $1.6 tn
One Trillion is
One thousand times One Billion
1,000,000,000
1,000,000,000,000
His mighty economics rivals
that of many nations.
Did You Know: ‘Santa’ is the industry
standard for child centric gift solutions?
So maybe Santa IS the
world's strongest brand.
Maybe we should take some
branding tips
from the man in the red suit
Prepare well
Stand out
Be consistent
Create a connection
Be adventurous
Tell your stories
Have others tell it too
Be joyous and share
Most importantly, do
something noble
Santa is the model of
brand that we all can
strive to be
Learn how to uncover
your brand’s unique
promise of value
Learn how to uncover
your brand’s unique
promise of valueClick here
The internationally recognized
mailing address for jolly old St. Nick:
Santa Claus
North Pole
Canada
H0H 0H0
RBUNIZEBuild a brand for Yourself @
Connect -
MERRY
CHRISTMAS
Brand it like Santa
Brand it like Santa
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Brand it like Santa

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Santa may sell many brands but out-values all of them. Is Santa the World's Strongest Brand?

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Transcript of "Brand it like Santa"

  1. 1. Brand it like Santa
  2. 2. Generous, joyous, white-bearded man, Who’s Santa? wearing a red coat with white collar and cuffs, white-cuffed red trousers, leather belt and boots who carries a bag full of gifts for children
  3. 3. Bliss Spiritual Crisis Ethical Crisis Mid-Life Crisis Santa God Socialism AGE BELIEF
  4. 4. The jolly fat man with the white beard who hails from the north is a really strong brand.
  5. 5. Albus Dumbledore BEARDINESS FATINESS Che Guevara 1976 Elvis Presley 1956 Henry VIII Hagrid Santa Kylie Minogue Abraham Lincoln
  6. 6. You will always find him sporting the same look, no matter when or where you see him
  7. 7. Even in the southern hemisphere where most people are wearing sandals and shorts in December,
  8. 8. Santa can be found in his standard red suit, floppy hat and black boots
  9. 9. In his limited period, Santa’s image is more visible than the red image of the world's strongest brand.
  10. 10. The most valuable brand of 2013 was valued earlier at $87.3 bn.
  11. 11. Brand Santa is worth $1.6 tn
  12. 12. One Trillion is One thousand times One Billion 1,000,000,000 1,000,000,000,000
  13. 13. His mighty economics rivals that of many nations.
  14. 14. Did You Know: ‘Santa’ is the industry standard for child centric gift solutions?
  15. 15. So maybe Santa IS the world's strongest brand.
  16. 16. Maybe we should take some branding tips from the man in the red suit
  17. 17. Prepare well
  18. 18. Stand out
  19. 19. Be consistent
  20. 20. Create a connection
  21. 21. Be adventurous
  22. 22. Tell your stories
  23. 23. Have others tell it too
  24. 24. Be joyous and share
  25. 25. Most importantly, do something noble
  26. 26. Santa is the model of brand that we all can strive to be
  27. 27. Learn how to uncover your brand’s unique promise of value
  28. 28. Learn how to uncover your brand’s unique promise of valueClick here
  29. 29. The internationally recognized mailing address for jolly old St. Nick: Santa Claus North Pole Canada H0H 0H0
  30. 30. RBUNIZEBuild a brand for Yourself @ Connect - MERRY CHRISTMAS

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