Your SlideShare is downloading. ×
Brand it like Santa
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brand it like Santa

8,253
views

Published on

Santa may sell many brands but out-values all of them. Is Santa the World's Strongest Brand?

Santa may sell many brands but out-values all of them. Is Santa the World's Strongest Brand?


13 Comments
82 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,253
On Slideshare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
0
Comments
13
Likes
82
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Brand it like Santa
  • 2. Generous, joyous, white-bearded man, Who’s Santa? wearing a red coat with white collar and cuffs, white-cuffed red trousers, leather belt and boots who carries a bag full of gifts for children
  • 3. Bliss Spiritual Crisis Ethical Crisis Mid-Life Crisis Santa God Socialism AGE BELIEF
  • 4. The jolly fat man with the white beard who hails from the north is a really strong brand.
  • 5. Albus Dumbledore BEARDINESS FATINESS Che Guevara 1976 Elvis Presley 1956 Henry VIII Hagrid Santa Kylie Minogue Abraham Lincoln
  • 6. You will always find him sporting the same look, no matter when or where you see him
  • 7. Even in the southern hemisphere where most people are wearing sandals and shorts in December,
  • 8. Santa can be found in his standard red suit, floppy hat and black boots
  • 9. In his limited period, Santa’s image is more visible than the red image of the world's strongest brand.
  • 10. The most valuable brand of 2013 was valued earlier at $87.3 bn.
  • 11. Brand Santa is worth $1.6 tn
  • 12. One Trillion is One thousand times One Billion 1,000,000,000 1,000,000,000,000
  • 13. His mighty economics rivals that of many nations.
  • 14. Did You Know: ‘Santa’ is the industry standard for child centric gift solutions?
  • 15. So maybe Santa IS the world's strongest brand.
  • 16. Maybe we should take some branding tips from the man in the red suit
  • 17. Prepare well
  • 18. Stand out
  • 19. Be consistent
  • 20. Create a connection
  • 21. Be adventurous
  • 22. Tell your stories
  • 23. Have others tell it too
  • 24. Be joyous and share
  • 25. Most importantly, do something noble
  • 26. Santa is the model of brand that we all can strive to be
  • 27. Learn how to uncover your brand’s unique promise of value
  • 28. Learn how to uncover your brand’s unique promise of valueClick here
  • 29. The internationally recognized mailing address for jolly old St. Nick: Santa Claus North Pole Canada H0H 0H0
  • 30. RBUNIZEBuild a brand for Yourself @ Connect - MERRY CHRISTMAS