12 web 2 advanced

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  • 1.
  • 2. Web 2.0 Advanced
  • 3. Pillars of Web 2.0
    People
    Software
    Hardware
  • 4. People
  • 5. Web As a Platform
    We have learned it.
    Netscape is a platform of the web
    It has become a commodity!
    “Platform” has to move to the next level.
    Google – delivered as a service – use the web as a platform
  • 6. How Google Uses Web as a Platform?
    Mass collaboration
    Collecting data from the web
    Perpetual beta
    Not portability problem – always run the software on the web
    With huge amount of data, Google then became a platform too – Web2
  • 7. CAPTCHA Is Mass Collaboration
  • 8. Data Is the Next Intel Inside
    Web2 – to be discussed
    Attention is a scarce commodity, so collecting data to know how to pay attend to customers
    War for data!
  • 9. Software
  • 10. Software
    SaaS – Software as a Service
    PaaS – Platform as a Service
    Ajax
    Mashup
    Widgets
  • 11. End of the Software Release Cycle
    Not only because of digital delivery to save cost
    Software is delivered as a service (SaaS,) not a product
    Service is continuous; a product is delivered
    Because the Internet now is
    Live, with abundant user interactions
    Decentralized, with small companies can deliver their own software too
    Collaborative, with users as co-producers
  • 12. Lightweight Programming Models
    Design for “Hackability” and “Remixability” – Mashup (called “innovation by assembly” by Tim O’Reilly)
    Google Maps – hacked but welcome – to create more application
    the most successful web services are those that have been easiest to take in new directions unimagined by their creators – Tim O’Reilly
    Coase!
  • 13. force.com
  • 14. Hardware
  • 15. In 2040, the single super computer’s computing power will exceed that of a human brain.
  • 16. Hardware
    Cloud Computing
    Google
    Microsoft
    Amazon S3, EC2, AWS
    Force.com
    Sixth Sense Technology
  • 17. Cloud Computing
    What is it?
  • 18. Winning with the Enterprise 2.0
    by Don Tapscott
    18
  • 19. http://blogs.salon.com/0002007/2005/10/16.html
    Google has been pivotal in the advance of AJAX, the fusion of technologies that allow users to assemble a page of information from multiple web-based applications, much as MS Office allowed users to assemble a page of information from multiple desktop-based applications. I have long espoused the development of two simple desktop meta-applications
  • 20. 20
  • 21. 21
  • 22. Social Technology
    Director Social Media
    Why is Twitter Exploding?
    22
  • 23. Comparisons of Web 1.0 and Web 2.0
    23
  • 24. Comparisons of Web 1.0 and Web 2.0
    24