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12 web 2 advanced
 

12 web 2 advanced

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    12 web 2 advanced 12 web 2 advanced Presentation Transcript

    • Web 2.0 Advanced
    • Pillars of Web 2.0
      People
      Software
      Hardware
    • People
    • Web As a Platform
      We have learned it.
      Netscape is a platform of the web
      It has become a commodity!
      “Platform” has to move to the next level.
      Google – delivered as a service – use the web as a platform
    • How Google Uses Web as a Platform?
      Mass collaboration
      Collecting data from the web
      Perpetual beta
      Not portability problem – always run the software on the web
      With huge amount of data, Google then became a platform too – Web2
    • CAPTCHA Is Mass Collaboration
    • Data Is the Next Intel Inside
      Web2 – to be discussed
      Attention is a scarce commodity, so collecting data to know how to pay attend to customers
      War for data!
    • Software
    • Software
      SaaS – Software as a Service
      PaaS – Platform as a Service
      Ajax
      Mashup
      Widgets
    • End of the Software Release Cycle
      Not only because of digital delivery to save cost
      Software is delivered as a service (SaaS,) not a product
      Service is continuous; a product is delivered
      Because the Internet now is
      Live, with abundant user interactions
      Decentralized, with small companies can deliver their own software too
      Collaborative, with users as co-producers
    • Lightweight Programming Models
      Design for “Hackability” and “Remixability” – Mashup (called “innovation by assembly” by Tim O’Reilly)
      Google Maps – hacked but welcome – to create more application
      the most successful web services are those that have been easiest to take in new directions unimagined by their creators – Tim O’Reilly
      Coase!
    • force.com
    • Hardware
    • In 2040, the single super computer’s computing power will exceed that of a human brain.
    • Hardware
      Cloud Computing
      Google
      Microsoft
      Amazon S3, EC2, AWS
      Force.com
      Sixth Sense Technology
    • Cloud Computing
      What is it?
    • Winning with the Enterprise 2.0
      by Don Tapscott
      18
    • http://blogs.salon.com/0002007/2005/10/16.html
      Google has been pivotal in the advance of AJAX, the fusion of technologies that allow users to assemble a page of information from multiple web-based applications, much as MS Office allowed users to assemble a page of information from multiple desktop-based applications. I have long espoused the development of two simple desktop meta-applications
    • 20
    • 21
    • Social Technology
      Director Social Media
      Why is Twitter Exploding?
      22
    • Comparisons of Web 1.0 and Web 2.0
      23
    • Comparisons of Web 1.0 and Web 2.0
      24