12 web 2 advanced

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12 web 2 advanced

  1. 1.
  2. 2. Web 2.0 Advanced<br />
  3. 3. Pillars of Web 2.0<br />People<br />Software<br />Hardware<br />
  4. 4. People<br />
  5. 5. Web As a Platform<br />We have learned it.<br />Netscape is a platform of the web<br />It has become a commodity!<br />“Platform” has to move to the next level.<br />Google – delivered as a service – use the web as a platform<br />
  6. 6. How Google Uses Web as a Platform?<br />Mass collaboration<br />Collecting data from the web<br />Perpetual beta<br />Not portability problem – always run the software on the web<br />With huge amount of data, Google then became a platform too – Web2<br />
  7. 7. CAPTCHA Is Mass Collaboration<br />
  8. 8. Data Is the Next Intel Inside<br />Web2 – to be discussed<br />Attention is a scarce commodity, so collecting data to know how to pay attend to customers<br />War for data!<br />
  9. 9. Software<br />
  10. 10. Software<br />SaaS – Software as a Service<br />PaaS – Platform as a Service<br />Ajax<br />Mashup<br />Widgets<br />
  11. 11. End of the Software Release Cycle<br />Not only because of digital delivery to save cost<br />Software is delivered as a service (SaaS,) not a product<br />Service is continuous; a product is delivered <br />Because the Internet now is <br />Live, with abundant user interactions<br />Decentralized, with small companies can deliver their own software too<br />Collaborative, with users as co-producers<br />
  12. 12. Lightweight Programming Models<br />Design for “Hackability” and “Remixability” – Mashup (called “innovation by assembly” by Tim O’Reilly)<br />Google Maps – hacked but welcome – to create more application<br />the most successful web services are those that have been easiest to take in new directions unimagined by their creators – Tim O’Reilly<br />Coase!<br />
  13. 13. force.com<br />
  14. 14. Hardware<br />
  15. 15. In 2040, the single super computer’s computing power will exceed that of a human brain.<br />
  16. 16. Hardware<br />Cloud Computing<br />Google <br />Microsoft<br />Amazon S3, EC2, AWS<br />Force.com<br />Sixth Sense Technology<br />
  17. 17. Cloud Computing<br />What is it? <br />
  18. 18. Winning with the Enterprise 2.0<br />by Don Tapscott<br />18<br />
  19. 19. http://blogs.salon.com/0002007/2005/10/16.html<br />Google has been pivotal in the advance of AJAX, the fusion of technologies that allow users to assemble a page of information from multiple web-based applications, much as MS Office allowed users to assemble a page of information from multiple desktop-based applications. I have long espoused the development of two simple desktop meta-applications<br />
  20. 20. 20<br />
  21. 21. 21<br />
  22. 22. Social Technology<br />Director Social Media<br />Why is Twitter Exploding?<br />22<br />
  23. 23. Comparisons of Web 1.0 and Web 2.0<br />23<br />
  24. 24. Comparisons of Web 1.0 and Web 2.0<br />24<br />

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