NKFUST IMBA Introduction 2

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NKFUST IMBA students
Oliver, Naix, Panny, Felicia, Sophia, Nicole, Xanthe

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  • 1. Electronic Commerce
    Term Project
    Oliver 9821810
    Naix 9821813
    Panny 9928104
    Felicia 9921806
    Sophia 9921809
    Nicole 9921811
    Xanthe 9921810
    2011/6/24
    1
  • 2. What’s IMBA ?
    • IMBA= International Master of Business Administration
    • 3. NOTEMBA or Programme Diploma
  • NKFUST IMBA Features
  • 4. IMBA Specialty
  • 5.
    • Internationalized Environment
    • 6. All courses are taught in English. Half of the students are from international continent, combined with local studentsable to share culture and perspectives together,integrate with international case analysis.
    • 7. Practical-oriented
    • 8. Lessons emphasize case analysis, collocated withspeech lectured by industrial and business senior employees.
  • Course Content
  • 9. Modularized Lesson
  • 10. 2011/6/24
    8
  • 11. 2011/6/24
    9
  • 12.
    • STRENGTH
    • 13. IMBA program subordinate under college of management, the program is able to make good use of other department’s resource.
    • 14. We have small sized class, makes good interaction.
    • 15. 94% Faculty members of NKFUST is with Ph.D degree, rated top 10 in the country.
    • 16. NKFUST ranked No.2 of university of technology , ranked No.9 of national university.
    • 17. Fully-equipped hardware facility.
    • 18. High percentage of international students (1/3)
    • 19. Practical-oriented courses
    • 20. 6 sister schools, 3 among which we signed dual degree.
    SWOT Analysis
  • 21. WEAKNESS
    Compared with IMBA program of other school we are young and infant, the name is not so well known and prestigious, the focus for us is still at promoting and marketing.
    Geographic location and region of living functioning are weak.
    SWOT Analysis
  • 22. OPPORTUNITIES
    Formed cooperative alliance with 7 other campus in Kaohsiung area to share resources of faculty and facilities.
    In accordance to demand of business community, we focus on practical other than academic to better engage with society.
    SWOT Analysis
  • 23. THREATS
    Percentage of international students are high, but lost advantage in compete of quantity.
    Education made international with the tide of network, increased the diversity of student choice, university becomes rival competitors in recruit
    SWOT Analysis