Building your online following.
- Trying to create a one-on-one connection online?
- Looking for a way to showcase your expertise?
- Is your current marketing mix allowing you to carry on
a conversation?
CONFIDENTIAL date7.14.09

WHO IS AGENCY ENTOURAGE?
Agency Entourage builds and manages your online following via email marketing, blog
communications and social marketing.
HOW WE HELP?
1. We create a focused online marketing plan
2. We implement your plan
3. We manage your ongoing communications
Your customers are emailing, blogging and being social, how are
you connecting with them?

HOW TO USE EMAIL
Email Newsletter
Example Monthly
Email Topics CC ANNOUNCES A NEW PRODUCT!
SEASONAL TOPICS:
- Tie your product into holiday,
back-to-school and other
noteworthy seasonal events.
CURRENT EVENTS:
- Share upcoming gatherings,
seminars, product showcase
shows, or new product launches.
PRODUCT KNOWLEDGE
PRESIDENTIAL DINNER USES CC!
AND CROSS-SELL:
- Demonstrate product use with
complimentary products.

HOW TO USE BLOGS
Example Blog
Topics BLOG
ENABLE TWO-WAY CHALKBOARD CHINA IDEAS BLOG
CONVERSATIONS
SHOWCASE EXPERTISE
SHOWCASE PRODUCTS
DISCUSS IDEAS WITH
INDUSTRY
COMMUNITY OR
CONSUMERS
UPDATE COMMUNITY
ON UPCOMING NEWS
AND EVENTS 5 CELEBRITY ENDORSEMENTS FOR CC!
MAKE PERSONAL
CONNECTION

HOW TO USE SOCIAL
Social Media by design enables people to easily connect. You desire to make connections
with your business, why not meet them where they are?
We use Social Marketing as a way to build connections with your community, deliver just-
in-time messaging and drive traffic back to the site.
Flickr, a photo sharing site, can be used to post photos of events, staff, the facility, etc.
YouTube, a video sharing site, can be used similar to Flickr in that you are visually showcasing your business.
Slideshare.net, a document sharing site, can be used to upload some of your unique example documents.
LinkedIn, a business networking site, can help build connections with your corporate clients.
Plaxo, a social networking site, can also help build connections with the community and corporate clients.
Facebook Fan Page, allows you to build connections and stream announcements.
Twitter, a micro-blogging site, allows you to build connections and deliver just-in-time messages.

WHY SHOULD YOU START
ESTABLISHING CONNECTIONS ONLINE?
Because your clients are.
3 WAYS WE CAN HELP
1.
Email Marketing
Write Content
Edit & Proof Read
Broadcast 4 Campaigns
2. Blog Communications
Write Content
Edit & Proof Read
Post up to 20 articles Per Month.
3. Social Marketing
- Slideshare.net (Presentations)
4 upload sessions per month,
unlimited presentations.
Per Month. - Flickr.com (Photo sharing)
4 upload sessions per month,
unlimited photos.
- Facebook Fan Page (Networking)
up to 20 posts per month
- LinkedIn.com (Professional Network)
up to 8 status updates per
month
- Twitter.com (Micro blogging)
up to 30 status updates per
$1,800 $1,400 $1,100 month
- Plaxo.com (Professional Network)
up to 8 status updates per
month
- YouTube.com (Video sharing)
*Rates are net, per month 4 upload sessions per month,
unlimited videos