Online tools by Shutter - For internal IPG

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Online tools by Shutter - For internal IPG

  1. 1. Seeking Your Soul mate
  2. 2. There’s reason behind... subjective
  3. 3. What are you thinking for selecting soul mate?
  4. 4. SMART CLEVER RICH HANDSOME TAKE CARE EASY GOING BEAUTY CHARMING FIRMING WEALTHY
  5. 5. There are many reasons to choose…. Online Media also….
  6. 6. EFFECTIVENESS FREQUENCY CLICKTHRU NO OF VIEW ACQUISITION ACCURACY %REACH
  7. 7. Select the best matching for yourself
  8. 8. What is Your Type???
  9. 9. IMS CLEAR DECISION
  10. 10. So what is your benchmark??
  11. 11. comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
  12. 12. Curious on what she like
  13. 13. What is it? How it helps? How it works? App Access? Ad Planning Tools Define and measure the total audience of any publisher/website combination to arrive at an accurate de- duplicated audience figure. Advertisers can enter target audience based on the demographic criteria captured site survey and see what website in the market for key demographic Profiles Agency only
  14. 14. So let’s classify…
  15. 15. TELMAR - PMAP
  16. 16. Once you selected, Don’t take it for granted
  17. 17. What is it? How it helps? How it works? App Access? Ad Serving, Monitoring and Planning Tools Smart Planning drives efficiency in the planning & buying process. This tools allow you to access your data and provide you with deeper insights into your campaign. The workflow is streamlined and automated and unnecessary overhead is eliminated. Smart Versioning from MediaMind puts sophisticated targeting and optimization capabilities within easy reach for every campaign and every advertiser – across any publisher in your media plan. Charge as % of media fee
  18. 18. Site Name Unique Impressions Average Frequency Unique Clicking Users Unique Clicking Users Rate Notebookspec TH 367,497 3.28 634 0.17 % LCDTVThailand.com TH 231,710 4.06 600 0.26 % Siamphone TH 472,385 1.87 1,659 0.35 % Jeban TH 316,799 2.46 427 0.13 % THaidphoto.com TH 201,105 3.39 252 0.13 % Moohin.com 176,290 1.43 286 0.16 % Google Thailand 0 0.00 1 0.00 % Pantip.com TH 0 0.00 1,352 0.00 % Totals 1,668,843 2.84 5,189 0.31 %
  19. 19. Keep eyes on their company
  20. 20. Social bakers
  21. 21. zocialrank
  22. 22. Watch your mouth
  23. 23. • TwentyFeet is an "egotracking" service that will help you keep track of your own social media activities and monitor your results. We aggregate metrics from different services, thus giving you the full picture of what happens around you on the web - all in one place.
  24. 24. Act your age, not your shoe size
  25. 25. Gossip??
  26. 26. Social mention
  27. 27. TOPSY
  28. 28. CHECK RATING
  29. 29. Wish you found your soul mate

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