Digital Landscape 2014 - Thailand

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Digital Landscape 2014 - Thailand

  1. 1. 9.9% 23.42% 25.78% Music Social Email 24.94% 15. Mobile OS Usage Android 45% Blackberry 26% iOS 19% Symbian 9% Windows 1% Per week 22Mn 89.3% 4Mn % Internet usage in 24hours Weekday weekend 10. 5. . 16.36 Hrs TV Per week 4Mn 12Mn 2Mn 15Mn of Online Population Blogger Top website (%Reach) 20. 10.56 Hrs 48.79% Access internet via phone 25. Average Time Spend 51.21% Internet population 58.08% Time spend on internet is over Broadcast TV around 43-50% agree that internet is important and trusted source of information Social media Landscape Thailand population – 65,400,000 05.00 06.00 07.00 08.00 09.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00 01.00 02.00 03.00 04.00 Source: Thailand NMR MEDIA INDEX 2013-4 (Oct12-Sep13) / ComScore 2013 Nov / Effective Measure 2013 Nov / Mobile data emarketer.com/ Sanook YouTube Facebook Google
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