Transcript of "RNCOS White Paper - Booming Popcorn Market in India"
RNCOS White Paper: Booming Popcorn Market in India
“The popcorn market is expected to grow at a CAGR of more than 18% during 2012-2015”.
The popcorn market in India is growing extensively with multiplexes coming up in every
corner of the cities. Popcorn has become a favorite munching snack for majority of people,
especially in the urban areas. Apart from multiplexes, the demand for popcorn is also growing
in street markets and hence a popcorn vending machine is a common sight in the local
markets these days. According to our recent analysis, the popcorn market in India is
forecasted to reach INR 2,034 Crore by 2015, riding on the back of factors like increasing
consumption from Tier I cities coupled with growth of multiplexes in the country.
Out-of-home consumption i.e. the consumption in malls and multiplexes among others
comprises the majority consumption of popcorn in India. In 2012, around 75% of the popcorn
market was estimated to be held by out of home popcorn consumption market. The balance
25% was garnered by the in-home consumption market. The in-home popcorn market is
estimated to register a CAGR of more than 24% during 2012-2015.
Analyzing the huge market potential, Shushmul Maheshwari, CEO - RNCOS said, major
opportunities lay behest the popcorn market in India. For instance, Indian farmers should
start focusing on growing maize to reduce the reliance on import of popcorn. Moreover,
manufacturers are being benefitted by the profit margin given by the popcorn business and
hence this presents an opportunity for the savory snack manufacturers and other local
manufacturers to concentrate on popcorn category.
RNCOS acts as your growth partner in all your business endeavors, be it product launching,
geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your
business flourish by studying the market dynamics, collating with your business and devising
the right strategies.
To get a complimentary copy of the white paper, please visit: http://rncos.com/IndustryWhitepapers.htm
RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer
in syndicate market research, our vision is to be a global leader in the industry research space
by providing research reports and actionable insights to companies across a range of
industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive
industry research studies, bespoke research and consultancy services to Fortune 1000, Trade
associations, and Government agencies worldwide.
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