Sales Presentation - Shushanik Khachaturian
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Sales Presentation - Shushanik Khachaturian

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    Sales Presentation - Shushanik Khachaturian Sales Presentation - Shushanik Khachaturian Presentation Transcript

    • A WINNING PARTNERSHIP Shushanik Khachaturian [email_address] 631.406.3376
    • INTRODUCTION
        • The purpose of this presentation is to demonstrate how ESPN's winning reputation can help perpetuate Verizon's consumer base, brand loyalty and customer satisfaction. 
    • AGENDA
        • Verizon’s goals
        • Verizon’s challenges
        • Opportunities and Solutions
        • Summary
        • Conclusion & Next Steps
    • MARKETING & ADVERTISING GOALS
        • Verizon wants to grow its customer base from the 87 million nationwide users, specifically targeting upwardly mobile young professionals.
        • Verizon wants to increase customer's brand loyalty. 
        • Verizon wants to increase customer satisfaction.
        • Verizon wants to continue to maintain it's status as America's most reliable network. 
    • MARKETING & ADVERTISING GOALS
        • Verizon wants to become more competitive in the smart phone market
    • CHALLENGES
        • Continuing to stand out against the marketplace as the most reliable network
        • Effectively and efficiently reaching target market
        • Competing with other companies that offer exclusive content to customers
        • Remaining competitive in a field with rapidly evolving technology
    • OPPORTUNITIES & SOLUTIONS
        • ESPN can offer Verizon its upstanding reputation of being #1 in Sports Media
    • OPPORTUNITIES & SOLUTIONS
        • ESPN can offer Verizon an audience that upholds brand loyalty
            • 57% of men use ESPN media in an average week 
            • 81% of Avid Fans use ESPN media every week 
    • OPPORTUNITIES & SOLUTIONS
        • ESPN.com can offer Verizon access to its target market of upwardly mobile young professionals. 
          • ESPN.com has 23.7 monthly visitors
            • Men: 79%
            • Men 18-34: 31%
            • Median Age: 34.7
            • Median Salary: $80,815
            • Broadband usage: 97%
    • OPPORTUNITIES & SOLUTIONS
        • ESPN can offer exclusive content to Verizon 
          • Build on the success of the
          • Verizon and ESPN MVP app
          • Outside of the MVP Program,
          • there are many exclusive content
          • opportunities for Verizon
    • Verizon App Store
    • OPPORTUNITIES & SOLUTIONS
        • ESPN will offer Verizon the exclusive Fantasy Baseball App for Smart Phones
          • The winning combination of America's most reliable network and the #1 name in Sports Media will be sure to win new customers and increase the satisfaction of existing ones
          • This app will differentiate itself from other Sports Fantasy apps with further exclusive content
    • OPPORTUNITIES & SOLUTIONS
        • ESPN will offer Verizon advertising for the company as well as the exclusive Fantasy Baseball App on not only ESPN.com, but ESPN's Mobile MVP and other cellular outlets. 
        • Verizon will have the opportunity to highlight this added value application in their stores across the country and in their online mobile app store
    • BANNER AD PAGE--ESPN home
    • BANNER AD PAGE--MLB home
    • BANNER AD PAGE--Fantasy home
    • BANNER AD PAGE--Fantasy Baseball
    • SUCCESS CASE STUDIES
    • SUCCESS CASE STUDIES
    • SUCCESS CASE STUDIES
    • SUCCESS CASE STUDIES
    • SUMMARY
        • ESPN.com will offer Verizon prime access to its target market
        • ESPN.com will help increase Verizon's brand loyalty and customer satisfaction with an exclusive Fantasy Baseball Application for Verizon Smart Phones
    • CONCLUSION & NEXT STEPS
        • ESPN.com and Verizon Wireless will expand on their already successful partnership by developing an exclusive Fantasy Baseball app for Verizon phones and advertising the app and Verizon Wireless on the ESPN.com homepage, Baseball homepage, Fantasy Sports homepage, and Fantasy Baseball homepage
        • Thank You!