Shurky Jurky Investor Deck

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Shurky Jurky is a disruptive artisan jerky startup launched by a former biotech investment banker. The Company is focused on individuals leading active and healthy lifestyles and pursuing a $3.5B+ …

Shurky Jurky is a disruptive artisan jerky startup launched by a former biotech investment banker. The Company is focused on individuals leading active and healthy lifestyles and pursuing a $3.5B+ market opportunity. Current market is heavily fragmented by incumbents with vastly inferior & unhealthy products.

Shurky Jurky's products are healthy, flavorful, and all-natural snacks with no sugar added and low sodium including an array of sustainable jerkies, proprietary marinades & novel offerings. Targeted approach relies heavily on reaching end-user thru DTC and wholesale channels as well as via social media & WOM, strategic partnerships & specialty distribution channels like regional partnerships with craft beer brewers such as Rogue Ales.

The Company has achieved impressive traction including $6k+ sales in 6 months with no marketing campaign, and is tracking on a $10k+ annual run rate. Experienced management includes complementary team with diverse backgrounds and strong expertise across engineering and healthcare.

Shurky Jurky is seeking $50k in an angel round of funding via a convertible note with a $500k pre-money valuation cap and has already raised $15k with another $35k soft circled. Management estimates growth opportunity of $10M in revenue within 3-5 years returning 10x-12x to early-stage angel and seed investors.

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  • 1. Shurky Jurky Investor Presentation – November 2013 GOURMET SUSTAINABLE ARTISAN SNACK COMPANY Meat Your Taste BudsTM Jerky for the Active, Healthy Lifestyle
  • 2. INVESTMENT HIGHLIGHTS Shurky Jurky is well-positioned to disrupt the jerky industry Category Considerations Who We Are Disruptive artisan jerky company focused on active and healthy lifestyles Opportunity $3.5B+ domestic market in meat snacks and performance proteins Solution Healthy, flavorful, all-natural snacks with no sugar added and low sodium Products Array of sustainable jerkies, proprietary marinades & novel offerings Model Subscription w/ DTC (20%) and Wholesale (80%); Private Label, Co-branding Approach Social media & WOM, strategic partnerships & specialty channels Competition Heavily fragmented by incumbents with vastly inferior & unhealthy products Traction $6K+ sales in 6 months with no marketing campaign, $12K+ annual run rate Team Complementary team with diverse background and strong expertise Raise Seeking $25K-$50K in seed funding; current net, gross margin 40% to 60%+ November 2013 Confidential Information – Property of Shurky Jurky Inc. 2
  • 3. WHO WE ARE Purveyors of Choice Artisan Jerky – expertly crafted by hand A new kind of sustainable artisan snack company bringing back Classic Home Style, Rip Tear Jerky handcrafted for individuals leading active and healthy lifestyles. CHEMICALS ADDITIVES SHELF STABLE November 2013 PORTABLE PROTEIN Confidential Information – Property of Shurky Jurky Inc. 3
  • 4. OPPORTUNITY $2B Meat Snack & $1.5B Performance Protein Industries are: Heavily fragmented and mainly dominated by sub-par offerings Saturated by products loaded with salt, sugar and chemicals + Jerky marketed as junk food for men November 2013 + Target health & wellness minded consumers Confidential Information – Property of Shurky Jurky Inc. 4
  • 5. SOLUTION Healthy, flavorful, all-natural, gourmet snacks for anyone Paleo November 2013 Primal Raw Gluten Free Confidential Information – Property of Shurky Jurky Inc. Whole 30 5
  • 6. SUSTAINABILITY Locally sourced & responsibly made for optimal SocEco-value Value Regional USDA Co-Packer & Local Partnered Production Facility Manufacturing Partners PNW Ranches & Farms Ingredients & Raw Materials Local ODA Commercial Kitchen. Facility Local Spices & Packaging Local Stores, Events & Corporates Distribution Channels November 2013 SJ eStore & Specialty eCommerce Sites Disaster Relief Confidential Information – Property of Shurky Jurky Inc. 1:20 bag charitable contribution 6
  • 7. PRODUCTS An array of sustainable products for multiple sales verticals Traditional, savory jerky snacks Price: Starts at $8.99 for 2oz Proprietary, allnatural marinades Innovative, novel product offerings Net, Gross Margin 40%+ to 60%+ November 2013 Confidential Information – Property of Shurky Jurky Inc. 7
  • 8. SCALING Our model for achieving size, scale and operating efficiencies Stage III Stage II Stage I Leverage procured ODA commercial kitchen facility and staff up KITCHEN Establish manufacturing relationship with copacker or other local USDA producer with pre-existing facility & equipment requiring minimal CapEx investment to expand into jerky Build proprietary manufacturing facility upon reaching sizeable volumes and scale – bring in-house all manufacturing capabilities to capture excess margins & enhance quality controls PARTNER BUILD November 2013 Confidential Information – Property of Shurky Jurky Inc. 8
  • 9. MODEL Finished product and proprietary marinade sales & licensing DTC - 20% Wholesale 80% Wholesale - - 90% White Label Co-Branding / Private Label .com Strategic Farmers Markets F&B Festivals Corporates Meal Plans Restaurants Hunters Brands Recurring Revenue / Subscription Athletic Competitions November 2013 Confidential Information – Property of Shurky Jurky Inc. 9
  • 10. APPROACH Building our brand online where our audiences seek us out WHOM HOW Strong Outdoor Recreationalists PR Social Media / Viral & WOM Performance Athletes Foodies & Aficionados Strategic Partnerships / Specialty Distribution Channels November 2013 Drink Connoisseurs Confidential Information – Property of Shurky Jurky Inc. 10
  • 11. MARKET LANDSCAPE Building an ultra high-end brand with fiercely loyal customers Lifestyle-based (Inspirational & Functional) Brand Positioning HIGH VALUE Performance Proteins & Health Foods SPECIALTY / NICHE Jerky & Meat Snacks KEY Represents protein & carb bars Acquired by The Hillshire Brands November 2013 LOW VALUE Mass Appeal-based (Low Cost & Quick Fix) Brand Positioning November 2013 Confidential Information – Property of Shurky Jurky Inc. MAINSTREAM 11
  • 12. COMPETITION We are uniquely positioned with a better product and platform Primary competitors have regional scale, scattered focus and a lack of institutional support As of October 2013, redesigned packaging & recipe targeting athletes, increasing protein content per ounce Major incumbents have vastly inferior, unhealthy products and virtually no customer loyalty November 2013 Confidential Information – Property of Shurky Jurky Inc. 12
  • 13. TRACTION Over 1K units sold at $8.99+ to more than 650 individuals; 3/5 return $6K+ Sales in 6 Months with Zero Marketing Spend $1K+ Mthly and $12K+ Annual Run Rate ODA Commercial Kitchen & USDA Facility Secured November 2013 $15K Raised Seeking Addtl. $50K $35K Committed 2 Additional Local USDA Manufacturing Partners Engaged Confidential Information – Property of Shurky Jurky Inc. 13
  • 14. TIMELINE 1st Month November 2013 2nd Month 3rd Month Confidential Information – Property of Shurky Jurky Inc. + 14
  • 15. TEAM Mike Shur, Co-Founder & CEO Corporate finance, investment banking & strategy background BSBA from RIT Megan Stack, Co-Founder & Consultant Family nurse practitioner and background in consumer health MSN Magna Cum Laude from Pace and BA from Marymount Josh Lanning, VP Business Development Background in engineering and financial - Primal enthusiast MBA from Stern and BS from SIT Edward Wolf, VP Ops / Management Software and financial engineer & product manager BS in Computer Engineering from RIT November 2013 Confidential Information – Property of Shurky Jurky Inc. 15
  • 16. RAISE Size of Round Projected Average Mo. Burn (6 mos.) $25,000 to $50,000 $7,000 Customers Recurring Customers Revenue COGS Gross Profit Gross Margin $ $ $ Year 1 Year 2 Year 3 Year 4 Year 5 2014 2015 2016 2017 2018 4,640 20,700 96,000 189,500 374,000 4,640 6,140 8,640 11,140 13,640 636,400 $ 1,682,000 $ 3,910,000 $ 6,320,000 $ 9,640,000 286,380 $ 740,080 $ 1,681,300 $ 2,654,400 $ 3,952,400 350,020 $ 941,920 $ 2,228,700 $ 3,665,600 $ 5,687,600 55% 56% 57% 58% 59% Note: Model assumes 1% market penetration with fully outsourced or internally scaled production • Forecasted to conservatively achieve $10M in revenue within 3-5 years and projected to return 10x to early-stage angel and seed investors • Current target valuation (fully conv. basis) is $500K pre-money via conv. note Use of Proceeds • • • • Secure commercial-scale dehydrator located at USDA partner facility ($6K-16K) Hire additional staff to assist with making product ($12K) Outsource first batch of marinade production to local co-packer ($3K) Engage professional marketing team to create compelling brand & story ($10K) November 2013 Confidential Information – Property of Shurky Jurky Inc. 16
  • 17. BRANDING We are exploring professional branding firms to craft our story • The following are selected examples of our revised brand and packaging November 2013 Confidential Information – Property of Shurky Jurky Inc. 17
  • 18. PACKAGING – Front Our second generation packaging labels are market-ready November 2013 Confidential Information – Property of Shurky Jurky Inc. 18
  • 19. PACKAGING – Back Our second generation packaging labels are market-ready November 2013 Confidential Information – Property of Shurky Jurky Inc. 19
  • 20. EXIT Numerous exit options upon attaining size, scale & niche following Exit Options • Strategic acquisition • Financial acquisition • Management buyout • Secondary sale of existing ownership to new investors Buyout Return Secondary • Conservative estimates yield prospective return of 8-12x for early angel & seed investors Recent M&A • On September 3, 2013 Hillshire Brands announced a definitive agreement to acquire Golden Island, a gourmet jerky producer for an undisclosed amount • • • • November 2013 NYSE: HSH Background: In 2012, Sara Lee spun off its European businesses and changed its name to Hillshire Brands. Acquirer Market Cap: $3.9B Target Annual Revenue: Undisclosed (assumed in excess of $25M). Confidential Information – Property of Shurky Jurky Inc. 20
  • 21. INVESTMENT HIGHLIGHTS Shurky Jurky is well-positioned to disrupt the jerky industry Category Considerations Who We Are Disruptive artisan jerky company focused on active and healthy lifestyles Opportunity $3.5B+ domestic market in meat snacks and performance proteins Solution Healthy, flavorful, all-natural snacks with no sugar added and low sodium Products Array of sustainable jerkies, proprietary marinades & novel offerings Model Subscription w/ DTC (20%) and Wholesale (80%); Private Label, Co-branding Approach Social media & WOM, strategic partnerships & specialty channels Competition Heavily fragmented by incumbents with vastly inferior & unhealthy products Traction $6K+ sales in 6 months with no marketing campaign, $12K+ annual run rate Team Complementary team with diverse background and strong expertise Raise Seeking $25K-$50K in seed funding; current net, gross margin 40% to 60%+ November 2013 Confidential Information – Property of Shurky Jurky Inc. 21
  • 22. VIDEO & DEMO Share + Feedback Watch our video demo right now ☺ www.shurkyjurky.com Share us with your friends and send us your feedback November 2013 Confidential Information – Property of Shurky Jurky Inc. 22
  • 23. CONTACT Contact Information Social Media • Our handle is “shurkyjurky” • • • • Mike Shur CEO & Co-founder, Shurky Jurky Email: mike.shur@shurkyjurky.com Cell: 917-597-2778 Meat Your Taste BudsTM November 2013 Confidential Information – Property of Shurky Jurky Inc. 23