Branding Identity Project By Shunita WynneTr ip le E. En te rt a inmen t
Brand NameTriple E. Entertainment is the company name and it standsfor; Exclusive, Exquisite and Extraordinary We selected this name, because each one of these words are characteristics that are company looks for in our clients.To be exclusive, exquisite and extraordinary is to be unlike no other and stand out, while still producing quality.
Cont’dTriple E. Entertainment is protected by the USPTO.gov because it is unique and easy to remember.Also in the article, Pursing a Strong Brand by Jeff VanHoosear, Triple E would be in the arbitrary trademark because it employ real words in unfamiliar context.
Pros and ConsSince Triple E name is consider as a arbitrary mark, peoplewill see the name and will be familiar with the words butwill have to develop an understanding of how thecharacteristics tie in. This is a strength for the companybecause everyone strive to be different and with the choiceof words we use, it will show we focus on helping one standout.
Logo: Law of ShapeAccording the law ofshape, a brands logotypeshould be designed to fitthe eyes. The ideal shapeof your design should beis horizontal and mybrand does follow and isin a horizontal box.
Logo: Law of ColorLaw of color states that you should use a color that is theopposite of its major competitors and distinctive Next I used black to focus on the two “E’s”! Black indicates luxury and I used red to we all know that, highlight “TRIPLE” exclusive, exquisite because the color and extraordinary red appears to move fits in that category. toward, which will catch the attention Last I used an of the audience abstract design with white outline and that indicates purity.
LOGOThe type of logo my company will have is a wordmark witha combination of an abstract design. This will be aneffective logo, because it is unique and unlike no other! Itgives a visual of what the words mean. For instance, we allknow that triple means 3, So now it has the consumerwondering what is 3? Then, that is when we drop the bombon them with explaining the letter “E” and how (Triple) or3 fits in.
LOGO cont’dMy logo reflects our brand because the company wants tobe known for loyalty and uniqueness. This logo expresseselegancy while still keeping it simple.Customer want to feel like they can trust that whateverservice or product you offer will be quality so our brandwill portray that before they even enter the door of ouroffice.
Competitor LogoThis logo is one of Triple E’s competitors. If younotice this design shape and color stands outshowing that they are bold and ready to take onany challenge. The fingerprint catches attentionbecause it is saying test us. We can prove who wesay we are. Plus the white is dominant over thelogo which indicates purityThis company also has some of the sameattributes as my company.
Other company logoDolce & Gabbana is a well known clothing and jewelrycompany. This company has a reputation of quality andexcellence. I really love the design of the first logo because itutilizes the full name of the company and then surrounds itwith a design. They incorporate the law of shape but they usea bronze gold color. This is very unique and simple butelegant. They also use another logo that just focus on theinitials D&G in black and white. It is still nice and simple butelegant. Either one of these designs would be great for mycompany.
My logoThis is my logo, simple yet unique. It highlights the“Triple” in red to bring attention. Then you have the “E”going vertical in black which represents luxury. Next Idrew a abstract design to around the name to incorporateelegance and that is why the lines are white. My companyis all about being professional and trust worth and this iswhat I tired to portray in my mock drawing.
Corporate CultureTriple E Entertainment’s vision is to promoteexcellence in everything we do. We will be theone stop shop for independent and unsignedartist. We have a family like atmosphere thatstrives to see everyone of our clients meet theirgoals.These objectives will be carried out through ourartist services program, where the clients will getimage consultation, artist development andmarketing packages.
Mission StatementTriple E mission is to provide independent artistquality product and services to enhance their selfand skills. Unlike most company our artist haveaccess to everything they need to get there musicand identity made, in our renowned facility. Ourcompany and its staff are professional anddedicated to providing consistent and qualityservice.
Mission Cont’dTriple E mission statement will be displayed inour front lobby on the wall but also on anydocuments we produce like; business letters,brochures and websites.Our mission statement is important to ourcompany because it incorporates our direction,passion, our promise to your clients andmeaning.
TaglineThis tagline isdirected to mycustomers andclients,because it expressthat althoughmany have donesomething acertain way, we willguide create a newand better way.
Tagline CONT’DThe tagline is different from my competitors because weare helping the customer or client paint a new picture byredefining there image, product or craft while still allowingthem to be there self.Moreover my tagline would fall under the Descriptivedescription because we are inviting you to redefined whatis possible. It is short but also, it commands action bysaying you can be different if you work with us.