INTRODUCTION Blue Star Public Relation Inc. Blue Star Public Relation Inc. is a service creative consultancy services agency that can bring its creative services to help your growing company create targeted customer awareness to your target. Market and effectively promote a strategic, equitable, brand image, by integrated marketing communication tools, to help your product-brand-services-corporate image achieve an enviable positioning in the industry where it operates. Blue Star public relation Inc. is a business that can bring your product, top of the mind” to the consumer. Blue Star Public Relation Inc. determine the types of public relation programs that are right for your business, make a budget that’s in line with your working capital and your goals Create an action plan of programs and personnel to reach your goals –whether in-house or outsourced. Then take a look at what your industry is doing and see what works for your competitors. Blue Star Public Relation Inc. Have a competitive idea in order your business will be on top to the other competitors by bringing our services to your business. Hence, why we determine, searching and brainstorming, what’s latest to the customer wants. Knowing how to sets goals and objectives in the planning of your communication activities makes you much more effective. Our mission is to bring about successful publicity, mindshare, learning, knowledge management, branding, and Internet transformation to our enlightened clients worldwide. PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. The PR worker must also be able to cope very well under pressure. He or she must have the ability to cope with a barrage of questions from the media and the public. If a company comes under critical attack, it is the PR department who must take control of the situation. They must effectively answer the criticism and turn it around in order to protect the company’s reputation.
MISSION: “ To contribute to our client’s ideas/strategies that fulfill their objectives, requirement and to meet the needs and wants in the most cost-efficient means”
VISION: To be most respected and high standard quality of service Public Relation company and open to the needs of our stockholders.
LEVY DAN B. ATIM PRESIDENT JULLIAN EDUWART R. MABAIT VICE PRESIDENT MICHAEL F. ASCAñO MARKETING MANAGEMENT MARCELINO S. TEYSON OPERATION MANAGEMENT ALVEN M. PERALTA FINANCIAL MANAGER
<ul><li>Marketing Objectives </li></ul><ul><li>Maintain positive, steady growth each month. </li></ul><ul><li>Increase visibility of Blue Star public relations Inc. within the industries of the targeted companies. </li></ul><ul><li>Experience at least 30% of new clients attracted to Blue Star public relations Inc from referrals . </li></ul>
Target clients: Gas companies . These companies are performing subterranean drilling in search of natural gas reserves. They might utilize Blue Star to help strengthen their image as an environmentally friendly provider of energy (the burning of natural gas releases far fewer pollutants, specifically CO 2 than other fossil fuels). Additionally they may need Blue Star for crisis management services or promotional activities
<ul><li>Mining companies . The mining companies have a negative public environmental image due to the general destruction of the land that occurs when evaluating the mineral deposits below the land as well as the release of tailing into water sources and the general destruction of the land that occurs during mining operations. </li></ul><ul><li>Tobacco companies . We all know that the tobacco was dangerous to our health but blue star public relation help there company to strengthen their image to create a good expression to the public. </li></ul>
Blue Star will targeting companies like: gas companies, mining companies, and tobbaco companies. These different industries will be targeted because they represent a large amount of business activity in this region and because they have struggled in the past to maintain an ideal/reasonable public image. but we are also offer our services to any kind of business. These segments will be targeted through an advertising campaign and networking activities tailored to each industry customer.
SEARCH CREATIVITY/STRATEGY TESTING REVIEW IMPLEMENTING THE SERVICES TO THE CLIENT
SEARCH - Searching the Strategies of the Product to be launched CREATIVITY/STRATEGIES- Determined what idea or strategies are we going to make to get the attention and interest of the target consumer. TESTING - Test the strategy to know how the target consumer react REVIEW - If the target consumer catch out the strategy we make. We go to implementing procedure but if not we go back to searching IMPLEMENTING THE SERVICE - We passed the idea or strategy to our client.
.Media Relations Communications Consultancy 45,000 to 100,000 estimated price 100,000 to 500,000 estimated price of strategic advertising campaign We reach our customer via internet
MARKETING STRATEGY Blue Star public relations. Will use a combination of targeted advertising, networking, strategies to generate visibility and communicate Blue Star message that they are the premier environmental PR firm in the area that possesses the ability to offer unprecedented specialized services and flexibility to help the customer manage their public image and deal with any unfortunate crisis. The Strategic activities will be quite effective in leveraging the already existing relationships that the principals at Blue Star public relations have established through years working in the different industries.
Emphasize results We will differentiate ourselves with results. We will establish our business offering as a clear and viable alternative for our target market, from the special event management, strategic pr campaign, press conference, crisis management, product launching, strategic advertising campaign, photography likes product, jewelries, and fashion. Build a relationship-oriented business Build long-term relationships with clients, not single-visit deals. Become their consultant in terms on our services and partner of choice. Make them understand the value of long-term relationships. Focus on target markets we need to focus our offerings on small business owners and entrepreneurs who have a passion for their business and have the willingness to work for what they receive. We want to compete for our competitors. We need to be able to bring unique and effective strategy to our clients. Competitive Edge The most unique benefit that Blue Star Public Relations Company offers to clients is the ability. From the special event management, strategic pr campaign, press conference, crisis management, product launching, strategic advertising campaign, photography likes product, jewelries, and fashion. Since our competitors are established their company as earlier than our company will be immediately creates a unique strategy and services. We will manage and monitor the specific progress of each client to ensure appropriate development.
THE UNIVERSITY OF MANILA Market survey: Age: Civil Status: Location: Single Married Separated Widow/widower <ul><li>Questions : </li></ul><ul><li>What is your annual income per month? </li></ul>25,000-50,000 50,000-75,000 75,000-100,000 <ul><li>How much is your company expense per month? </li></ul>10,000-15,000 25,000-50,000 15,000-25,000 . How can you promote your product? Crisis Management . How much your expense when you promoting your pr o duct? 20,000-40,000 40,000-80,000 80,000-200,000 . If ever, are you willing to take our services? Yes No . If you have a necessary service what would you like? Product Launching Photography like product, jewelries, fashion Press conference Strategic advertising campaign Strategic PR campaign