Sh404sef, Urls, Seo And More

sh404sef, urls, seo and more

Joomla! Day Schweiz

Luzern / 15.11.2008

What's the plan ?

a - What are we talking about ?

b - Why would you use it ?

c - A quick timeline

what's the plan (2)‏

d - Taking a tour

before you start

getting started

backend and main settings

a few tips

e - What's up : feature preview

a Joomla 1.0.x / 1.5.x native extension

adds SEO features

fix SEO issues

improves security

Contact info

extensions.siliana.com

extensions.siliana.com/forums

extensions.siliana.com/faq

extensions.siliana.com/doc

get new development versions at

http://download.siliana.com

user friendliness

nice urls, speed (rejected attacks)‏

table-less joomla output (1.5.x)‏

outgoing links‏

SEO results

page titles, hx tags, read more links, SEF urls

table-less joomla output (1.5.x)‏

detailed 404 logs (time, I.P., user agent)‏

improved security

url check, XSS

anti-flooding

anti-spam (Project Honey Pot)‏

IP white/black list

early 2006

build personal sites, want multilingual SEF urls

modify 404SEFx

late 2006

publish hacks on forums

early 2007

dedicated support site (1 st june '07)‏

lots of new features

early 2008

native Joomla 1.5x

today

550 downloads / day

4 000+ forum members

15 000+ forum posts

8 languages

28 core SEF urls plugins

15 + user contributed SEF urls plugins

d - Before you start : SEF urls

why ?

Joomla only knows about option=com_content&view=...

someone needs to translate

what is it ?

from :

mysite.com/index.php?option=com_content&view=article&id=12

to :

mysite.com/seo/best-practices.html

d - Before you start : Regular urls Web server software (Apache, IIS,...)‏

mysite.com/index.php?option=com_content&view=article&id=12

Joomla! index.php

option=com_content

&view=article&id=12

Joomla generated page content

internet internet

d - Before you start : SEF urls Web server software (Apache, IIS,...)‏

/seo/best-practices.html

404 – Page not found error page

best-practices.html file does not exist in /seo dir internet internet

best-practices.html file does not exist in /seo dir ?

Send request to index.php anyway rewriting internet Joomla! index.php internet

Joomla!

option=com_content&task=...

internet rewriting index.php sh404sef index.php internet

Joomla!

internet rewriting index.php sh404sef index.php internet sh404sef

d - Before you start : Rewriting rewriting is outside of Joomla! Web server software (Apache, IIS,...)‏ rewriting Joomla!

Apache

.htaccess file (needs mod_rewrite)‏

/index.php/ in url

IIS

ISAPI module

/index.php/ in url

built in IIS 7.0

others

nginx, Lighttpd, ...

d - Before you start : SEF urls

S earch E ngines F riendly urls

today : F riendly URL s

for people

for search engines

check faq for more

http://extensions.siliana.com/faq

d - Before you start : SEO

S earch E ngines O ptimization

complex, many factors

on page, off page (backlinks, age,...)

sh404sef : on page optimization

#1 factor : page title, not SEF url

Good starting point :

www.alledia.com

d - Getting started

Get it :

joomlacode.org ("official" release)‏

download.siliana.com (development rel.)‏

‏ Install it

use Joomla 1.0.x / 1.5.x installer

packages are all inclusive , only one file

beware of permissions/file ownership issues

(1.5.x version does not use fully the FTP layer)‏

d - Getting started

Upgrading

use Joomla installer

remove old version

install new version

everything is preserved : urls, settings, ...

preserving can be disabled in backend

d - Getting started

dual-level interface

d - Getting started

dual-level interface

d - Getting started

Default settings are usually OK

review settings before enabling

1 2 3

d- Getting started

Enabling with default settings :

SEF urls have /index.php/ (don't require .htaccess)‏

most important seo improvements

most important security checks

d - Getting started

if using a .htaccess file

remove /index.php/ from urls

(in extended display mode)‏

d - Getting started

prompted to "clear the url cache" when saving config.

d - Getting started Joomla!

sef / non-sef pairs are stored in database

index.php sh404sef index.php setting does not modify the way URL is built clear URL database setting modify the way URL is built do not clear URL database ex: insert section name in url ON/OFF ex: turn security ON/OFF

d - Getting started

Consequences of URL in DB

need to create them

go to front page

use sitemap simulator

after clearing DB, "Page not found" errors

fast and efficient, especially with disk cache

can have short and nice urls

d - Getting started

generating SEF urls

done through " plugins "

one plugin per extension

plugins provided for joomla default extensions

plugins available for common extensions

if no plugin, default to old style Joomla SEF

/content/view/32/17/

can accept plugins for OpenSEF, SEF Advance

d - Getting started

generating page title

also done through " plugins "

one plugin per extension

plugins provided for only a few extensions

extensions author provide plugins

very easy to write. See :

http://extensions.siliana.com/doc

d - Backend and main settings Modify existing automatic urls, Create/edit page title & meta tags Delete all automatic urls. Handle with care View a list of "Page not found" Manage custom urls Update security data Change configuration

d - Backend and main settings

Basic configuration

Use tooltip! extensive help there

Plugins

Languages

not yet working with Joomfish on Joomla 1.5

works very well with Joomfish on Joomla 1.5

Advanced

Advanced (2)

By component

Meta/SEO

Security

Security (2)

Security (3)

check security log files

Joomla 1.0.x : /administrator/components/com_sef/logs

Joomla 1.5.x : /administrator/components/com_sh404sef/logs

sample :

2008-10-28 01:27:09 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/The-Project/joomla-license-guidelines.html 2008-10-28 01:27:09 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/atom.html 2008-10-28 01:27:10 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/rss.html 2008-10-28 01:27:12 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/atom.html 2008-10-28 01:27:13 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/rss.html 2008-10-28 01:27:14 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/atom.html 2008-10-28 01:27:15 Flooding 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/rss.html 10 requests in less than 10 seconds (max = 10) 2008-10-28 01:27:19 Flooding 127.0.0.1 localhost Firefox/3.0.3 GET /J15x/en/Table/About-Joomla/feed/atom.html 10 requests in less than 10 seconds (max = 10) 2008-10-29 13:43:08 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/atom.html 2008-10-29 13:43:08 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/rss.html 2008-10-29 13:43:09 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/Latest/ 2008-10-29 13:43:11 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/atom.html 2008-10-29 13:43:11 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/rss.html 2008-10-29 13:43:13 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/rss.html 2008-10-29 13:43:14 Page not found (404) 127.0.0.1 localhost Firefox/3.0.3 GET /J15X/en/feed/atom.html

404 page

displayed with Itemid of home page

can change Itemid under Very advanced tab

Very advanced

View/Edit SEF urls

List of non-SEF/SEF pairs stored in database

View/Edit SEF urls

after editing, url is available only from :

View / Edit custom redirects

New meta

Duplicate url management

1 Select one url 2 Click button

Duplicate url management

the SEF url we are managing the various non-sef urls Joomla can create select the one you want to use click on Main URL to use the selected URL

Security stats on main control panel

monthly logs rotation

stats display updated by clicking on link

don't be afraid :)‏

d - A few tips

page content rewriting‏

‏ only on Joomla 1.0.x

using shCustomTags module

tip : replace any text in the page, anywhere (Head, main page)

d - A few tips

page content rewriting‏

several replacement options

d - A few tips

table-less joomla output

‏ only on Joomla 1.5.x

under Very. adv. tab

‏ need to adjust stylesheet !

d - A few tips

using non-standard port

when testing, may use http://localhost:8080

under Very adv. tab :

d - A few tips

alternate pdf file (1.5.x)‏

‏ only on Joomla 1.5.x, if using .htaccess

links to pdf version of articles are like :

www.mysite.com/ pdf /article-title.pdf

Joomla-generated pdf don't look good

tip : put your own version in:

/pdf

e – What's up : features preview

improved 404 handling

auto-search of similar urls

email to admin depending on referer

pageID, joomla own tiny urls

auto-create short urls

www.mysite.com/k206

sh404sef 301 redirects to

www.mysite.com/best-SEO-practices.html

pageID, joomla own tiny urls

auto-create short urls

pageID generated: k206

user requests :

www.mysite.com/k206

sh404sef 301 redirects to

www.mysite.com/best-SEO-practices.html

put /k206 on your business cards, leaflet, printed ads

easier to type than full url

F I N

Sh404sef, Urls, Seo And More

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