sh404SEF goes Social talk at JoomlaDay Midwest 2011

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sh404SEF goes Social!
Review of sh404SEF for Joomla! features, and a focus on the newly added Open Graph data connectors, Facebook, Tweeter, Google plus social buttons, and how all of this is hooked up to sh404SEF analytics

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sh404SEF goes Social talk at JoomlaDay Midwest 2011

  1. 1. sh404sef, seo and analytics JoomlaDay Midwest 12.11.2011
  2. 2. What's the plan ? <ul><li>a - What are we talking about ?
  3. 3. b - A quick timeline
  4. 4. c - Why would you use it ?
  5. 5. d - Features
  6. 6. e – Recent additions </li></ul>
  7. 7. Questions 1 - Using or have used sh404SEF 2 - Familiar with URL rewriting and SEO ?
  8. 8. a - What are we talking about ? <ul><li>a Joomla 1.5/1.6/1.7 extension </li></ul><ul><ul><li>adds SEO features
  9. 9. fix SEO issues
  10. 10. improves security </li></ul></ul>
  11. 11. a - What are we talking about ? <ul><li>Contact info </li><ul><li>Home : anything-digital.com / 3w
  12. 12. Support : anything-digital.com / 34p
  13. 13. F.A.Q. : anything-digital.com / 3u
  14. 14. Manual : anything-digital.com / 3h </li></ul></ul>
  15. 15. b - A quick timeline late 2005 <ul><ul><li>build personal sites, modify 404SEFx </li></ul></ul>early 2008 <ul><ul><li>650 downloads / day
  16. 16. 5000+ forum members </li></ul></ul>sept 2009 <ul><ul><li>becomes GPL commercial
  17. 17. Anything Digital sales and support partnership </li></ul></ul>
  18. 18. c - Why would you use it ? <ul><li>more detail s </li></ul><ul><ul><li>What it does: anything-digital.com / yk
  19. 19. What it doesn’t: anything-digital.com / k3x‏ </li></ul></ul>
  20. 20. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>better SEF urls (ranking, backlinks boost)
  21. 21. largest number of plugins in the Joomla world
  22. 22. better page titles , hx tags, read more links
  23. 23. duplicate content
  24. 24. shurl (backlinks)
  25. 25. SEO through Social networking
  26. 26. ‏ </li></ul></ul>
  27. 27. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>analytics data
  28. 28. anti-spam
  29. 29. table-less joomla output‏ (1.5x only)
  30. 30. detailed 404 logs (time, I.P., user agent)‏ </li></ul></ul>
  31. 31. c - Why would you use it ? <ul><li>user friendliness </li></ul><ul><ul><li>All of the above is automatic
  32. 32. Hundreds of settings, no need to touch them
  33. 33. analytics data </li></ul></ul>
  34. 34. c - Why would you use it ? <ul><li>improved security </li></ul><ul><ul><li>url check, XSS
  35. 35. anti-flooding
  36. 36. anti-spam (Project Honey Pot)‏
  37. 37. IP, user-agent white/black list </li></ul></ul>Note : Security is a SEO feature
  38. 38. d - Features: SEF urls <ul><li>S earch E ngines F riendly urls
  39. 39. today : F riendly URL s </li><ul><li>for people
  40. 40. for search engines </li></ul><li>largest # of plugins to support 3rd-party components
  41. 41. (Yes, still very much for search engines) </li></ul>
  42. 42. d - Features: SEO <ul><li>S earch E ngines O ptimization
  43. 43. complex, many factors </li><ul><li>on page, off page (backlinks, age,...) </li></ul><li>sh404sef : on page optimization </li></ul>(and also off-page!) <ul><li>#1 factor : page title, not SEF url </li></ul>(seomoz)
  44. 44. d – Features: shurl <ul><li>user requests : </li></ul>www.mysite.com / k206 <ul><li>sh404sef 301 redirects to </li></ul>www.mysite.com / best-SEO-practices.html <ul><li>put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone </li></ul>
  45. 45. d – Features: shurl <ul><li>don't rely on 3rd-party
  46. 46. users know to which site they go before clicking
  47. 47. Really, realy short urls
  48. 48. SEO backlinks boost </li></ul>
  49. 49. d – Features: QR code <ul><li>print on business cards, leaflets, printed ads </li></ul>
  50. 50. d – Features: 404 page <ul><li>404 error page matters
  51. 51. keep users on your site
  52. 52. help them find what they want </li></ul><ul><li>Joomla handling: room for improvement </li></ul>
  53. 53. d – Features: 404 page <ul><li>Joomla! may returns code 200 </li></ul>
  54. 54. d – Features: 404 page Better than 1.5, but not enough
  55. 55. d – Features: 404 page Help user Keep user on your site
  56. 56. d – Features: mobile <ul><li>easy support for mobile users </li></ul>
  57. 57. d – Features: Analytics <ul><li>SEO is measuring things
  58. 58. many Joomla users don't </li></ul><ul><li>make it easy
  59. 59. make it better </li></ul><ul><li>Choice: Google Analytics </li></ul>
  60. 60. d – Features: Analytics <ul><li>Collect analytics data </li></ul><ul><li>Flexible, easy </li></ul>
  61. 62. d – Features: Analytics <ul><li>collect more data than G! </li></ul>
  62. 63. e – Recent additions: Canonical <ul><li>automatic handling of </li></ul>rel=canonical <ul><li>Virtuemart, Flexicontent
  63. 64. also in headers, for PDF
  64. 65. Manual handling </li></ul>
  65. 66. e – Recent additions: Social ! <ul><li>Automatic/Custom Open graph data integration
  66. 67. Automatic/Custom buttons and badges
  67. 68. Automatic Analytics tracking </li></ul>
  68. 69. e – Open Graph data <ul><li>http://ogp.me/
  69. 70. Developed by Facebook
  70. 71. Used by Facebook, G+, to display and classify your Liked, +1-ed content </li></ul>
  71. 72. e – Open Graph data
  72. 73. e – Open Graph data The world is going local! Tell social networks where you are
  73. 74. e – Open Graph data Customize, URL by URL
  74. 75. e – Social buttons and badges
  75. 76. e – Social buttons and badges
  76. 77. e – Social Analytics <ul><li>Right in sh404SEF control panel
  77. 78. Soon accessed on your site front end </li></ul>
  78. 79. e – Social Analytics
  79. 80. F I N (the end)
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