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White paper connectingonlineadvocacyandfundraising

by Head od Social at Connexia on Sep 29, 2012

  • 398 views

Recent online campaigns have shown the potential to double giving response rates when connecting a fundraising ask with an advocacy initiative. Recent studies indicate that donors are seven-times more ...

Recent online campaigns have shown the potential to double giving response rates when connecting a fundraising ask with an advocacy initiative. Recent studies indicate that donors are seven-times more likely to give when using this proven strategy. In today’s difficult economic climate, nonprofit organizations need fundraising strategies that yield solid results. It is critical to implement best practices to ensure the highest possible response rate to your advocacy appeal. The linchpin is the “issue du jour” – a relevant and timely news item that compels constituents to act and give immediately. Using this and other methods, any organization can build an advocacy program that organically leads to a more-effective fundraising effort.© June 2011 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E solutions@blackbaud.com W www.blackbaud.com


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White paper connectingonlineadvocacyandfundraising White paper connectingonlineadvocacyandfundraising Document Transcript