CITIZEN JOURNALISM :
       THE AUDIENCE DELIVERS
       Steve Hulford




                               Fiem obie Logo w...
FILEMOBILE
   ABOUT FILEMOBILE


  Filemobile is an on-demand (software as a service) social media platform
  company spec...
ABOUT FILEMOBILE
   OUR CLIENTS ARE MEDIA COMPANIES, BRANDS, DIGITAL AGENCIES




    All leveraging one highly scalable p...
PROVIDE APPLICATIONS ON DEMAND
   VARIETY OF PRODUCTS

  Flexible & Customizable
  Multimedia Comments 
  Media Hub 
  Int...
FILEMOBILE’S MOBILE APP PARTNER: SPREED
   WHAT IS SPREED?

                            Spreed is a mobile publishing engi...
CASE STUDY # 1
   CTV MYNEWS
                                             OVERVIEW

                                      ...
CASE STUDY # 1
   CTV MYNEWS
                                             OVERVIEW

                                      ...
CASE STUDY # 2
   CP24 - Tornados on August 20th
                                             OVERVIEW

                  ...
CASE STUDY # 2
   CP24 - Tornados on August 20th
                                             OVERVIEW

                  ...
CASE STUDY # 2
   CP24 - Tornados on August 20th
                                             OVERVIEW

                  ...
CASE STUDY # 3
   Weather Network - Lightning strike caught on video
                                             OVERVIEW...
CASE STUDY # 3
   Weather Network - Lightning strike caught on video
                                             OVERVIEW...
CITIZEN JOURNALISM
   THE OPPORTUNITY
   User generated content for news adds context to stories.

   Doesn’t replace jour...
FILEMOBILE & SPREEDS SOLUTION
   CITIZEN JOURNALISM


   INGEST DEVICES:




   INGEST FORMATS:




     TRANSCODING
     ...
CITIZEN JOURNALISM
   KEY FEATURES - MOBILE APPLICATION

                                             Photo, Video, Audio,...
IN CITIZEN JOURNALISM

           Your mobile phone is with you everywhere. If you see something newsworthy all you
      ...
MEDIA FACTORY PLATFORM
   MANAGING MULTIPLE APPLICATIONS FROM ONE PLATFORM




 CITIZEN JOURNALISM: THE AUDIENCE DELIVERS
...
HOW WE WORK WITH CLIENTS
   OPTIONS THAT FIT YOUR RESOURCES

   White label              A complete turn key solution focu...
DISCUSSION

                                             Steve Hulford
                                             Founde...
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Citizen Journalism : The Audience Delivers

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This presentation is a look at how user generated content and social media is being leveraged by leading TV brands.

The presenter will take the audience on a journey showcasing events like: i) Citizen Journalism. - How users are submitting breaking news to augment broadcast journalism. ii) The largest multimedia user generated content contest to provide a broadcaster with a theme song that gripped a nation. iii) How a tornado captured by 1,000\’s catapulted a TV network into the top spot in their region. iv) How Facebook can be leveraged by Broadcasters to grow their online audiences.

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Citizen Journalism : The Audience Delivers

  1. 1. CITIZEN JOURNALISM : THE AUDIENCE DELIVERS Steve Hulford Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Monday, November 16, 2009
  2. 2. FILEMOBILE ABOUT FILEMOBILE Filemobile is an on-demand (software as a service) social media platform company specializing in user generated content, social networking and broadband video Focus on media companies, brands and agencies Media Factory is a media and user management system, widget publisher and application development environment for rich media A central place to manage and distribute all your media (UGC and pro content) Build one application, deploy many times Based in New York and Toronto CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  3. 3. ABOUT FILEMOBILE OUR CLIENTS ARE MEDIA COMPANIES, BRANDS, DIGITAL AGENCIES All leveraging one highly scalable platform CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  4. 4. PROVIDE APPLICATIONS ON DEMAND VARIETY OF PRODUCTS Flexible & Customizable Multimedia Comments  Media Hub  Internet TV UGC Contest Engine Citizen Journalism Blog Voice-over Recorder  Video Editor  Rich Content Ads Kiosk Application UGCTV CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  5. 5. FILEMOBILE’S MOBILE APP PARTNER: SPREED WHAT IS SPREED? Spreed is a mobile publishing engine Our Proprietary and patent pending mobile media publishing platform enables online media publishers to quickly and cost‐effectively publish, maintain and monetize their digital content using feature‐rich branded native smart phone Applications. But that is not all, we are a full service mobile enabler: • Smart Phone App Development • App Hosting • App maintenance • Mobile Innovation Strategy • Mobile Ad Sales • Mobile Ad Administration • Mobile Analytics CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  6. 6. CASE STUDY # 1 CTV MYNEWS OVERVIEW - Received over 4,355 news items - 6,000 + registered members - 1,000,000 media views a month - Use content daily on TV & Web - Exclusive video & photos - Integrated into automated broadcast system Mark Vincent of Toronto, shot the propane explosion with his mobile phone at 4:02am, Aug 10th, 2008. CTV aired it 30 minutes later. CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  7. 7. CASE STUDY # 1 CTV MYNEWS OVERVIEW - Received over 4,355 news items - 6,000 + registered members - 1,000,000 media views a month - Use content daily on TV & Web - Exclusive video & photos - Integrated into automated broadcast system Mark Vincent of Toronto, shot the propane explosion with his mobile phone at 4:02am, Aug 10th, 2008. CTV aired it 30 minutes later. CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  8. 8. CASE STUDY # 2 CP24 - Tornados on August 20th OVERVIEW - A new prime-time record for CP24, which reached 1.2 million viewers - Ratings for its broadcast, were up 150% over an average summer weeknight, making it the most-watched primetime event in the channel's history. - 1,762,872 media views on Filemobile community application - Integrated into automated broadcast system allowed for three hours of UGC on TV "CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile technology. ". CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  9. 9. CASE STUDY # 2 CP24 - Tornados on August 20th OVERVIEW - A new prime-time record for CP24, which reached 1.2 million viewers - Ratings for its broadcast, were up 150% over an average summer weeknight, making it the most-watched primetime event in the channel's history. - 1,762,872 media views on Filemobile community application - Integrated into automated broadcast system allowed for three hours of UGC on TV "CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile technology. ". CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  10. 10. CASE STUDY # 2 CP24 - Tornados on August 20th OVERVIEW - A new prime-time record for CP24, which reached 1.2 million viewers - Ratings for its broadcast, were up 150% over an average summer weeknight, making it the most-watched primetime event in the channel's history. - 1,762,872 media views on Filemobile community application - Integrated into automated broadcast system allowed for three hours of UGC on TV "CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile technology. ". CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  11. 11. CASE STUDY # 3 Weather Network - Lightning strike caught on video OVERVIEW - Geotagged UGC from 10,000 cities in Canada - 12,000,000 uniques a month - 7,000,000 media views a month on average - 12,000 submissions a month (260 videos) - 1,000,000 api calls a day CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  12. 12. CASE STUDY # 3 Weather Network - Lightning strike caught on video OVERVIEW - Geotagged UGC from 10,000 cities in Canada - 12,000,000 uniques a month - 7,000,000 media views a month on average - 12,000 submissions a month (260 videos) - 1,000,000 api calls a day CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  13. 13. CITIZEN JOURNALISM THE OPPORTUNITY User generated content for news adds context to stories. Doesn’t replace journalists. Means of production are ubiquitous News cycle is real-time Gives you more eyes on the street. Build a community of citizen journalists and add more insight to your news. Handheld device is the best tool for gathering ugc news Few companies are building a community of citizen journalists with a handheld application Build this community first and you win! CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  14. 14. FILEMOBILE & SPREEDS SOLUTION CITIZEN JOURNALISM INGEST DEVICES: INGEST FORMATS: TRANSCODING MODERATION CURATION CONSUMPTION OPTIONS: CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  15. 15. CITIZEN JOURNALISM KEY FEATURES - MOBILE APPLICATION Photo, Video, Audio, Text options Explore geotagged content via map Facebook connect out of the box Comments, Share, Like, Favorite User profiles Flexible info architecture options Easy to skin CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  16. 16. IN CITIZEN JOURNALISM Your mobile phone is with you everywhere. If you see something newsworthy all you need to do is reach into your pocket and snap a picture •By integrating CJ directly into your mobile app you make it much easier for the user to send you their pictures. •The Flickr iPhone app came out and after 1 week it became the #1 camera on the site with thousands of pics being uploaded daily. •Remove all the barriers to engagement in order to embrace user generated content CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  17. 17. MEDIA FACTORY PLATFORM MANAGING MULTIPLE APPLICATIONS FROM ONE PLATFORM CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  18. 18. HOW WE WORK WITH CLIENTS OPTIONS THAT FIT YOUR RESOURCES White label A complete turn key solution focusing on the areas of contests, communities, broadband video and social networks. Easy to deploy, you can skin, or we can skin. Hosted by Filemobile on Media Factory. Components A library of features that can be added to an application with one line of code. Components are powerful and flexible and allow you to build applications quickly, or extend our applications. Extend our white label applications, or create your own in Mediafactory’s application environment. API An application protocol interface. This enables companies to customize their own applications. Enable your development team to directly leverage the Mediafactory platform while hosting your own applications. Building core applications, and sales programs CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009
  19. 19. DISCUSSION Steve Hulford Founder Filemobile 18 Mowat Ave, 2nd Floor Toronto, Ontario Liberty Village p: 416-849-2045 w: www.filemobile.com e: steve@filemobile.com CITIZEN JOURNALISM: THE AUDIENCE DELIVERS Filemobile | November 12th, 2009 Monday, November 16, 2009

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