This presentation is a look at how user generated content and social media is being leveraged by leading TV brands.
The presenter will take the audience on a journey showcasing events like: i) Citizen Journalism. - How users are submitting breaking news to augment broadcast journalism. ii) The largest multimedia user generated content contest to provide a broadcaster with a theme song that gripped a nation. iii) How a tornado captured by 1,000\’s catapulted a TV network into the top spot in their region. iv) How Facebook can be leveraged by Broadcasters to grow their online audiences.