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Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
Brightcove PLAY: User Generated Content
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Brightcove PLAY: User Generated Content

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This is a talk Steve Hulford gave on Blended Video Distribution strategies with a focus on User Generated Content at the Brightcove PLAY conference in Boston May 23rd to 25th.

This is a talk Steve Hulford gave on Blended Video Distribution strategies with a focus on User Generated Content at the Brightcove PLAY conference in Boston May 23rd to 25th.

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  • Remember to play the video50% of users on the web play in contests 2 more more time a month.
  • Be mindful of the effort it takes for users to submit user generated content. Also be sure your application includes all of these items as they drive engagement.Make it easy for them to play
  • Facebook and Twitter visitors spent 29 percent more time on Mashable.com, hesaid, and viewed 20 percent more pages than visitors arriving via search engines
  • Transcript

    • 1. BLENDED DISTRIBUTION STRATEGIES FOR ONLINE VIDEO
      USER GENERATED CONTENT
      THE AUDIENCE DELIVERS
      Steve Hulford / Filemobile / Chief Creative Officer
    • 2. Who we are
      FOUNDER OF FILEMOBILE
      CHIEF CREATIVE OFFICER
      @filemobile
      @hulford
      • Filemobile has launched over 1,000 UGC programs Since 2006
      • 3. Work with media companies, brands, agencies, enterprise and education
      • 4. Located in Toronto and New York
    • Go to play.filemobile.com
      Or email your photo/video to play@filemobile.com
    • 5. User Generated Content is a HUGE value driver
      Free content
      Social activities drive earned media
      SEO boost
      Brand engagement
      Find brand ambassadors
      Generate Leads and Facebook Fans
      Video offers tremendous viewing minutes keeping people on your site
    • 6. Popular use cases for UGC
      Employee generated content
      Contests
      Citizen Journalism
      UGC to TV
      Communities
      Knowledge sharing
    • 7. The barrier to participation graph
      Combine all of these popular activities for the best results
      % of audience engaged in activity
      Voting 60% +
      Commenting 20%
      Photo 10%
      Video 3%
    • 8. How social activities drive traffic: case study
      “Readers who come through social are far different in their behaviors. They tend to view more articles on average and stick around the site longer.”
      VadimLavrusik, Community manager at Mashable
    • 9. How social activities drive traffic: case study
      Maxim Magazine
      Social Activities drive referral traffic
      Publish voting, rating, comments, photo/video uploads to public social networks; Facebook, Twitter, LinkedIn, etc.
      Publish user upload and votes to Facebook Feed helped generate
    • 10. How social activities drive traffic: case study
    • 11. How social activities drive traffic: case study
    • 12. How social activities drive traffic: case study
      34.5% of all
      traffic came
      from Facebook
      More than Maxim.com
    • 13. Tips on getting more user generated video
      DO YOU KNOW WHO BEN SOUTHALL IS?
      Give them specific tasks
      Experiential prize
      Mine the Facebook social graph
      Commenting / rating / voting
      Put UGC video on TV
      Seed your content
      Promote good content
      User Generated Content
      needs to be curated / moderated
    • 14. Tips on getting more user generated video
      THE WINNER OF THE BEST JOBIN THE WORLD
      34,000 VIDEO ENTRIES, 54 COUNTRIES
      Give them specific tasks
      Experiential prize
      Mine the Facebook social graph
      Commenting / rating / voting
      Put UGC video on TV
      Seed your content
      Promote good content
      User Generated Content
      needs to be curated / moderated
    • 15. How to implement a great UGC program with Brightcove and Filemobile
      Pre-Built Applications including:
      Upload Widget
      Photo / Video Contest
      Commenting / Rating / Voting
      Community
      Facebook Apps
      Citizen Journalism
    • 16. Go to play.filemobile.com
      Go to play.filemobile.com
      Or email your photo/video to play@filemobile.com
    • 17. THANKS!
      Steve Hulford
      @hulford
      www.filemobile.com

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