Media Factory Overview 2.0

Social Media and Customer Engagement Product & Solutions Overview

About Filemobile
Filemobile is an on-demand (software as a service) social media platform company specializing in user generated content, social networking and broadband video
Focus on media, brands and agencies
Media Factory is a media and user management system, widget publisher and application development environment for rich media
A central place to manage and distribute all your media (user generated and commercial content)

Value proposition
Increase speed to market
Leverage social media and networking to find customers
Develop compelling campaigns that promote customer engagement and interaction
Scale to suit your requirements: resources, timeline and budget
Protect your infrastructure
Protect your brand
Extend content and brand anytime, anywhere

Solutions

New Products / Solutions
Mashup Application
Enable users to create content, mixed from collections of UGC and commercial content
Example: ‘you make the call’ hockey clips
Social Ads
Adding UGC video, comments, rating to leader boards, big box ad units
Example: ‘Live the Drama’ video submissions big box
Social Networking API’s
Add user groups, friends, commenting on users
Example: ‘Groups, friends, message walls’ for APP
Enhanced Social Activities
Add points, levels, challenges, virtual goals, leader boards, gifting
Example: Add features to APP to incent interaction
Streaming Video

Media Factory platform
Media Factory provides the platform to manage all social media and networking
Media management
Moderation of social media
Content publishing tools
Channels, collections and tags
Video, photo, audio, text
User management and community
Moderation of online communities
Popularity, most viewed, ratings, voting
Social metrics
User comment tracking and management

Working with clients White Labels White label applications enable you to customize to your needs quickly – a great option when resources are stretched and timelines are short Widgets Widgets enable you to leverage a library of applications for user anywhere – including slideshows, video walls, webcam recorders, uploaders and media players APIs Application Programming Interfaces enable your development team to directly leverage the Media Factory platform

Reporting
Social media metrics
Views
Comments
Shares
Uploads
Minutes of content
Time spent
Tracking Engagement

Positioning
Filemobile offers:
creative and functional flexibility
wide range of solutions from common platform
tools that enable client development teams to use independently (widgets, white labels, APIs)
wizard based broadband video
deep integration (e.g. CDN, User, CMS, broadcast systems)
robust and customizable transcoder
ad serve integration (pre, post, lower third)

Awards
2008
Profit Hot 50 Emerging Growth Companies
Ranked #8 on PROFIT HOT 50 ranking
2008
Red Herring Finalist
Top 50 Canada award
2009
One of Ten Canadian New Media Companies to Watch
IDC Report for 2009
2008 Canadian New Media Awards Nominations
Most promising company of the year
Developer of the year

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http://www.filemobile.net	17
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Media Factory Overview 2.0

by Steve Hulford

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