Business Plans 2.0 - Sam Huleatt (slides 10-17) - Johns Hopkins Carey Business School - March 2009
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Business Plans 2.0 - Sam Huleatt (slides 10-17) - Johns Hopkins Carey Business School - March 2009

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This is the presentation I gave with Kam Khare at Johns Hopkins University (March 2009), Kam discussed the traditional business plan and business plan competitions and then I discussed what a VC or......

This is the presentation I gave with Kam Khare at Johns Hopkins University (March 2009), Kam discussed the traditional business plan and business plan competitions and then I discussed what a VC or angel investor actually wants, what I called "securing investment."

sam [dot] huleatt@yahoo [dot] com

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Transcript

  • 1. Business Plans 2.0 Sam Huleatt // Kam Khare Carey Business School (JHU) March 21, 2009
  • 2. Outline of Presentation
    • Concept-to-Action (Kam)
    • Business Plans: Process & Competitions
    • Structure & Model
    • Securing Investment (Sam)
    • Validating Yourself & Your Idea
    • Structure & Model
  • 3. Who We Are
    • Kam Khare
    • Extensive experience financing as well as working with early and late stage technology start ups
    • Co-Founder & President, KamDenn LLC, new media holding company http://emgtconsultants.com
    • Sam Huleatt (CBS, 2008)
    • Extensive work with startups and early stage fundraising
    • Founder/CEO of Workstreamer (Austin Ventures)
    • Author of LeveragingIdeas.com
  • 4.
    • Concept to Action
  • 5. Entrepreneurship & The Economy
    • Wall Street Journal Article – February 23, 2009:
    • So, You Want to be an Entrepreneur?
      • Financial Risk
      • Lifestyle/Family Buy In
      • Like Running a Business
      • Decisions on the Go (no playbook)
      • Idea Execution
      • Persuasive and Well Spoken
      • Passionate
      • Self-Starter
      • Business Partner
  • 6. Why Write A Business Plan?
    • Financing: Friends and Family, Angel, Venture Capital, SBA, Credit and Other Sources
    • Your Business Model, New Venture Idea - Have You Thought Through All the Parts?
    • Q1: Is this Opportunity Interesting? (Market Risk)
    • Q2: Is this Company Credible? (Operational Risk)
    • Q3: Is this Investment Attractive? (Investment Risk)
  • 7. Business Plan Criteria:
    • Executive Summary
    • Pain
    • Customer
    • Solution
    • Market
    • Competition
    • Strategy
    • Marketing and Sales
    • Operations
    • Management
    • Financials
    • Investments
    • Exit
  • 8. Business Plan Competitions:
    • Example: Husk Power Systems
    • Fast Company “Social Entrepreneurs of the Year, 2008”
    • Pop!Tech Fellows
    • 2nd Place: 2008 MIT Ignite Clean Energy Competition
    • Winner: 2008 UT Austin RGK Center - Social Innovation Competition (Named "Most compelling idea to change the world.“
    • Winner: 2008 University of Virginia Darden School of Business - Business Plan Competition.
  • 9. Business Plan Competitions:
    • Your Journey – If You Do Go This Way…
    • Theme The presentation has a single, clear purpose.
    • Supporting Evidence (Content) (Pain, Customers, Solution, Market, Competition, Strategy, Marketing, Operations, Management, Financials, Investment, and Exit)
    • Delivery The presenter’s posture, voice, eye contact, and attitude enhance the message of the presentation.
    • Visual Aids Any visual aids used enhance the message of the presentation.
    • Persuasiveness The presentation attracts potential management, staff, suppliers, customers, strategic partners, and investors to the business.
  • 10. Securing Investment
  • 11.  
  • 12. Landscape: Lower Barriers to Entry
    • Decreased Capital Needs (Infrastructure & Labor)
    • Distribution
    • New Tool Sets
    • Investors Response:
    • Prototypes & Live Demos
    • Focus on Metrics (Traction: Customers & Revenue)
  • 13. New Investment Models & Mindset
    • “ Small is the new BIG”
    • Angel investment on the uptake
    • Venture Firms using convertible notes
    • Incubator Models (Ycombinator, Digital Launchbox)
    • Rapid Prototyping (Agile Mindset)
  • 14. Step 1: Validate Yourself
    • “ Why Can YOU Execute On This Vision?”
    • Track Record
    • Social Capital (Network / Relationship Building)
    • Blog & Online Presence
    • Build a great team (If non-technical, find a CTO!)
    • Leverage the Hopkins Brand for a foot-in-the-door
  • 15. Step 2: Validate Your Idea
    • Build Something & Launch It!
      • Prototype / Wire Frame (ex: OmniGraffle)
    • Google SEM Strategy (Eric Ries)
    • Business Plan Competitions
    • Friends & Family Money
  • 16. Step 3: Put It All Together
    • 1) Create a Prototype
    • 2) Point to Market Validation
      • “ Customer Discovery” (Steven Blank)
      • Research: Blogs; YouNoodle, HackerNews
      • Point to Metrics (SEM/Adwords Strategy)
      • Competition is Good
    • 3) Pitch Deck (10 Slides + Prototype + Exec Summary)
  • 17. Market Place Trends:
    • Michael J. Steep - Chief of Operations Microsoft HQ Innovation Team
    • Social networking
    • P2P (Peer to Peer)  (Decentralized data warehousing / networking)
    • User designated Sites
    • Mobile is the new advertiser
    • I am the advertiser
    • Complete globalization
    • Virtual Worlds & Gaming
    • Fast/Fail development
    • Virtualization
    • Network anywhere
    • Massively powerful computing (also known as cloud computing)
    • Energy costs
  • 18. Questions?
    • Kam Khare
    • [email_address]
    • Twitter/KKUVA
    • Sam Huleatt
    • [email_address]
    • LeveragingIdeas.com
    • Twitter/squasher98