Business Plans 2.0 - Sam Huleatt (slides 10-17) - Johns Hopkins Carey Business School - March 2009

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This is the presentation I gave with Kam Khare at Johns Hopkins University (March 2009), Kam discussed the traditional business plan and business plan competitions and then I discussed what a VC or angel investor actually wants, what I called "securing investment."

sam [dot] huleatt@yahoo [dot] com

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Business Plans 2.0 - Sam Huleatt (slides 10-17) - Johns Hopkins Carey Business School - March 2009

  1. 1. Business Plans 2.0 Sam Huleatt // Kam Khare Carey Business School (JHU) March 21, 2009
  2. 2. Outline of Presentation <ul><li>Concept-to-Action (Kam) </li></ul><ul><li>Business Plans: Process & Competitions </li></ul><ul><li>Structure & Model </li></ul><ul><li>Securing Investment (Sam) </li></ul><ul><li>Validating Yourself & Your Idea </li></ul><ul><li>Structure & Model </li></ul>
  3. 3. Who We Are <ul><li>Kam Khare </li></ul><ul><li>Extensive experience financing as well as working with early and late stage technology start ups </li></ul><ul><li>Co-Founder & President, KamDenn LLC, new media holding company http://emgtconsultants.com </li></ul><ul><li>Sam Huleatt (CBS, 2008) </li></ul><ul><li>Extensive work with startups and early stage fundraising </li></ul><ul><li>Founder/CEO of Workstreamer (Austin Ventures) </li></ul><ul><li>Author of LeveragingIdeas.com </li></ul>
  4. 4. <ul><li>Concept to Action </li></ul>
  5. 5. Entrepreneurship & The Economy <ul><li>Wall Street Journal Article – February 23, 2009: </li></ul><ul><li>So, You Want to be an Entrepreneur? </li></ul><ul><ul><li>Financial Risk </li></ul></ul><ul><ul><li>Lifestyle/Family Buy In </li></ul></ul><ul><ul><li>Like Running a Business </li></ul></ul><ul><ul><li>Decisions on the Go (no playbook) </li></ul></ul><ul><ul><li>Idea Execution </li></ul></ul><ul><ul><li>Persuasive and Well Spoken </li></ul></ul><ul><ul><li>Passionate </li></ul></ul><ul><ul><li>Self-Starter </li></ul></ul><ul><ul><li>Business Partner </li></ul></ul>
  6. 6. Why Write A Business Plan? <ul><li>Financing: Friends and Family, Angel, Venture Capital, SBA, Credit and Other Sources </li></ul><ul><li>Your Business Model, New Venture Idea - Have You Thought Through All the Parts? </li></ul><ul><li>Q1: Is this Opportunity Interesting? (Market Risk) </li></ul><ul><li>Q2: Is this Company Credible? (Operational Risk) </li></ul><ul><li>Q3: Is this Investment Attractive? (Investment Risk) </li></ul>
  7. 7. Business Plan Criteria: <ul><li>Executive Summary </li></ul><ul><li>Pain </li></ul><ul><li>Customer </li></ul><ul><li>Solution </li></ul><ul><li>Market </li></ul><ul><li>Competition </li></ul><ul><li>Strategy </li></ul><ul><li>Marketing and Sales </li></ul><ul><li>Operations </li></ul><ul><li>Management </li></ul><ul><li>Financials </li></ul><ul><li>Investments </li></ul><ul><li>Exit </li></ul>
  8. 8. Business Plan Competitions: <ul><li>Example: Husk Power Systems </li></ul><ul><li>Fast Company “Social Entrepreneurs of the Year, 2008” </li></ul><ul><li>Pop!Tech Fellows </li></ul><ul><li>2nd Place: 2008 MIT Ignite Clean Energy Competition </li></ul><ul><li>Winner: 2008 UT Austin RGK Center - Social Innovation Competition (Named &quot;Most compelling idea to change the world.“ </li></ul><ul><li>Winner: 2008 University of Virginia Darden School of Business - Business Plan Competition. </li></ul>
  9. 9. Business Plan Competitions: <ul><li>Your Journey – If You Do Go This Way… </li></ul><ul><li>Theme The presentation has a single, clear purpose. </li></ul><ul><li>Supporting Evidence (Content) (Pain, Customers, Solution, Market, Competition, Strategy, Marketing, Operations, Management, Financials, Investment, and Exit) </li></ul><ul><li>Delivery The presenter’s posture, voice, eye contact, and attitude enhance the message of the presentation. </li></ul><ul><li>Visual Aids Any visual aids used enhance the message of the presentation. </li></ul><ul><li>Persuasiveness The presentation attracts potential management, staff, suppliers, customers, strategic partners, and investors to the business. </li></ul>
  10. 10. Securing Investment
  11. 12. Landscape: Lower Barriers to Entry <ul><li>Decreased Capital Needs (Infrastructure & Labor) </li></ul><ul><li>Distribution </li></ul><ul><li>New Tool Sets </li></ul><ul><li>Investors Response: </li></ul><ul><li>Prototypes & Live Demos </li></ul><ul><li>Focus on Metrics (Traction: Customers & Revenue) </li></ul>
  12. 13. New Investment Models & Mindset <ul><li>“ Small is the new BIG” </li></ul><ul><li>Angel investment on the uptake </li></ul><ul><li>Venture Firms using convertible notes </li></ul><ul><li>Incubator Models (Ycombinator, Digital Launchbox) </li></ul><ul><li>Rapid Prototyping (Agile Mindset) </li></ul>
  13. 14. Step 1: Validate Yourself <ul><li>“ Why Can YOU Execute On This Vision?” </li></ul><ul><li>Track Record </li></ul><ul><li>Social Capital (Network / Relationship Building) </li></ul><ul><li>Blog & Online Presence </li></ul><ul><li>Build a great team (If non-technical, find a CTO!) </li></ul><ul><li>Leverage the Hopkins Brand for a foot-in-the-door </li></ul>
  14. 15. Step 2: Validate Your Idea <ul><li>Build Something & Launch It! </li></ul><ul><ul><li>Prototype / Wire Frame (ex: OmniGraffle) </li></ul></ul><ul><li>Google SEM Strategy (Eric Ries) </li></ul><ul><li>Business Plan Competitions </li></ul><ul><li>Friends & Family Money </li></ul>
  15. 16. Step 3: Put It All Together <ul><li>1) Create a Prototype </li></ul><ul><li>2) Point to Market Validation </li></ul><ul><ul><li>“ Customer Discovery” (Steven Blank) </li></ul></ul><ul><ul><li>Research: Blogs; YouNoodle, HackerNews </li></ul></ul><ul><ul><li>Point to Metrics (SEM/Adwords Strategy) </li></ul></ul><ul><ul><li>Competition is Good </li></ul></ul><ul><li>3) Pitch Deck (10 Slides + Prototype + Exec Summary) </li></ul>
  16. 17. Market Place Trends: <ul><li>Michael J. Steep - Chief of Operations Microsoft HQ Innovation Team </li></ul><ul><li>Social networking </li></ul><ul><li>P2P (Peer to Peer)  (Decentralized data warehousing / networking) </li></ul><ul><li>User designated Sites </li></ul><ul><li>Mobile is the new advertiser </li></ul><ul><li>I am the advertiser </li></ul><ul><li>Complete globalization </li></ul><ul><li>Virtual Worlds & Gaming </li></ul><ul><li>Fast/Fail development </li></ul><ul><li>Virtualization </li></ul><ul><li>Network anywhere </li></ul><ul><li>Massively powerful computing (also known as cloud computing) </li></ul><ul><li>Energy costs </li></ul>
  17. 18. Questions? <ul><li>Kam Khare </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter/KKUVA </li></ul><ul><li>Sam Huleatt </li></ul><ul><li>[email_address] </li></ul><ul><li>LeveragingIdeas.com </li></ul><ul><li>Twitter/squasher98 </li></ul>

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