Mobisoko Presentation - AITEC East Africa Summit Nov 2011

657 views
596 views

Published on

Topic: Mobisoko - An Application Market Place for Africa
Speaker: Michael Wakahe, Director, Shujaa Solutions Ltd
Date: Nov 2nd 2011
Venue: Oshwal Centre, Nairobi, Kenya

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
657
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobisoko Presentation - AITEC East Africa Summit Nov 2011

  1. 1. Mobisoko: An Application Market Place for Africa Presented at:AITEC East Africa Summit Nairobi, Nov. 2011 By Michael Wakahe Copyright © Mobisoko 2011. All Rights Reserved.
  2. 2. Table of Contents About Initiative Market Research App Store Components Business Model & Benefits Future Milestones Copyright © Mobisoko 2011. All Rights Reserved.
  3. 3. About Initiative Mobile Application Distribution Localization for Africa Mobile software agnosticOperator agnostic Copyright © Mobisoko 2011. All Rights Reserved.
  4. 4. About Initiative Foreign based app stores not synonymouswith locals Account Creation & Billing in foreign currency Operators create “walled garden” Complex operator product development Copyright © Mobisoko 2011. All Rights Reserved.
  5. 5. Market ResearchSource: Stratsis Incite Copyright © Mobisoko 2011. All Rights Reserved.
  6. 6. Market Research Copyright © Mobisoko 2011. All Rights Reserved.
  7. 7. Market Research Copyright © Mobisoko 2011. All Rights Reserved.
  8. 8. App Store Main Components Web & WAP interface SMS & USSD interface Developer Profile Administrative Control Panel Copyright © Mobisoko 2011. All Rights Reserved.
  9. 9. App Store Auxilliary Components Documentation - Guides, EULA, Policies Social Media Customer Relationship Management Reporting & Statistics Copyright © Mobisoko 2011. All Rights Reserved.
  10. 10. Interface Components Select by Top 10, Latest Select by Genre Select by Phone Model Feedback Copyright © Mobisoko 2011. All Rights Reserved.
  11. 11. Business Models Freemium In-App Billing - SMS & Mobile Ads Revenue share on SMS Copyright © Mobisoko 2011. All Rights Reserved.
  12. 12. Business Models Charge for Campaigns Integration with billing systems Copyright © Mobisoko 2011. All Rights Reserved.
  13. 13. Auxilliary Benefits of Initiative Employment - Kazi kwa Vijana Local content disbursement Kenya & Africa as an ICT destination Research for hardware vendors, operators, advertisers & others Promoting local talent Copyright © Mobisoko 2011. All Rights Reserved.
  14. 14. Future Milestones R&D Web & WAP: < 1 month R&D SMS & USSD: by Q2 2012 Technical Scaling: Q3 2012 and beyond Technical scaling includes security, failover & high availability,language translation, media asset repository* Some possibleauxilliary systems: widget engines, advertisement engines, RADtools, content signing, testing tools and facility, server side hosting,bluetooth app dispensers Copyright © Mobisoko 2011. All Rights Reserved.
  15. 15. Future Milestones Collaboration with learning institutions Publicity events e.g. Mobile Monday at iHub Invite for general collaboration - advertisers, big game developerse.g. Angry Birds, operators, billing systems, business people Campaigns across EA then Africa Promotional activities e.g. competitions, boot camps, mediafeatures, advertisement on paraphernalia Copyright © Mobisoko 2011. All Rights Reserved.
  16. 16. ContactsTeam members:  Juliana Rotich  Kipchumba Koimett  Michael Wakahe  Mulumba M. Lwatula  Tim Kamau Copyright © Mobisoko 2011. All Rights Reserved.
  17. 17. Email: info@mobisoko.com Thank You!Copyright © Mobisoko 2011. All Rights Reserved.

×