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Why Doesn’t My Website Show  Up In The Search Engines?
Tweets Are Welcome            #SEOSLC#SEOSLC
About Us• Founded in 2003 – Web Targeted    – Dave Bascom• Rebranded in 2007 – SEO.com    – Mike Mann• Enterprise Clients ...
How Search Engines Work
How Search Engines Work#SEOSLC
How Search Engines View Websites
How Humans See A Website#SEOSLC
How Search Engines See A Website#SEOSLC
It May Look Awesome!#SEOSLC
One Line Of Code Can Cause Problems#SEOSLC
Technical Pitfalls
Robots.txt Exclusion#SEOSLC
Robots.txt Exclusion          http://www.example.com/robots.txt#SEOSLC
Robots.txt Exclusion          User agent: *          Disallow: /#SEOSLC
Meta Robots Tag#SEOSLC
Lack of Content#SEOSLC
Duplicate Content           No one likes a copy cat!#SEOSLC
Duplicate ContentSEO.com is an internet marketing firm       SEO.com is an internet marketing firmlocated in Bluffdale, UT...
Duplicate ContentSEO.com is an internet marketing firm       SEO.com is an online marketing firmlocated in Bluffdale, UT a...
Structuring Content
Hierarchy#SEOSLC
Hierarchy#SEOSLC
NavigationMain Navigation             Sub-Navigation   #SEOSLC
Content Creation#SEOSLC
Content Creation#SEOSLC
Content Creation          “Articles should be as many words          as it takes to say what needs to be          said, no...
Content Creation          “There’s no hard and fast rule, but          give your users and the search          engines eno...
Content Creation                   Big, Beautiful Images#SEOSLC
Content CreationVideos that strengthenyour written content   #SEOSLC
Content Creation          Quotes, case studies, & testimonials#SEOSLC
Internal Linkinghttp://www.seo.com/request-a-proposal/   http://www.seo.com/     #SEOSLC
Blogging
Why You Should Blog           “Companies that blog have far better           marketing results… The average company       ...
Brainstorming Topics#SEOSLC
Related Keywords#SEOSLC
Post Optimization• Main keyword in post title• Sprinkle related keywords throughout content#SEOSLC
Structuring Posts                    Use headings                    to break up                    content#SEOSLC
Structuring PostsUse bulletedlists to break upcontent  #SEOSLC
Structuring Posts                        Help users scan content quickly by…Source: http://mashable.com/2011/09/12/website...
Structuring Posts                    Images & videos#SEOSLC
Structuring PostsSocial sharing buttons   #SEOSLC
Structuring Posts                    Include call(s) to action#SEOSLC
Link Building / Social Sharing
What Are Links & Social Shares#SEOSLC
Link Building Strategies                                  Link                  Link          Requests                Crea...
Link Requests• Competitive Links• Top X Lists• Content Roundups#SEOSLC
Link Creation•   Articles•   Directories•   Guest Blogging•   Social Bookmarks•   Social Profiles•   Press Releases#SEOSLC
Link Creation#SEOSLC
Link Attraction•   White Papers•   How-To Guides•   Videos•   Infographics•   Contests/Promotions•   Humorous Blog Posts#S...
Link Attraction                     Links                  Social Shares#SEOSLC
Social Sharing#SEOSLC
Social Sharing#SEOSLC
Social Sharing#SEOSLC
Social Sharing                 MAKE IT EASY!!!#SEOSLC
Conclusion• How Search Engines Work• Technical Pitfalls    – Robots.txt    – No content    – Poor content• Blogging• Link ...
Questions?
Thanks!!!Greg ShueyVP Client ServicesTwitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03Downlo...
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Why Doesn't My Website Show Up In The Search Engines?

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Transcript of "Why Doesn't My Website Show Up In The Search Engines?"

  1. 1. Why Doesn’t My Website Show Up In The Search Engines?
  2. 2. Tweets Are Welcome #SEOSLC#SEOSLC
  3. 3. About Us• Founded in 2003 – Web Targeted – Dave Bascom• Rebranded in 2007 – SEO.com – Mike Mann• Enterprise Clients – Dell, Hotels.com, Etc.• SMB Clients – Local mom & pop shop#SEOSLC
  4. 4. How Search Engines Work
  5. 5. How Search Engines Work#SEOSLC
  6. 6. How Search Engines View Websites
  7. 7. How Humans See A Website#SEOSLC
  8. 8. How Search Engines See A Website#SEOSLC
  9. 9. It May Look Awesome!#SEOSLC
  10. 10. One Line Of Code Can Cause Problems#SEOSLC
  11. 11. Technical Pitfalls
  12. 12. Robots.txt Exclusion#SEOSLC
  13. 13. Robots.txt Exclusion http://www.example.com/robots.txt#SEOSLC
  14. 14. Robots.txt Exclusion User agent: * Disallow: /#SEOSLC
  15. 15. Meta Robots Tag#SEOSLC
  16. 16. Lack of Content#SEOSLC
  17. 17. Duplicate Content No one likes a copy cat!#SEOSLC
  18. 18. Duplicate ContentSEO.com is an internet marketing firm SEO.com is an internet marketing firmlocated in Bluffdale, UT and services all located in Bluffdale, UT and services allsizes of clients. sizes of clients.We specialize in Search Engine We specialize in Search EngineOptimization, Pay Per Click Optimization, Pay Per ClickManagement, Social Media Marketing, Management, Social Media Marketing,and more. and more.Fill out the form to the right and learn Fill out the form to the right and learnhow we can help you with your online how we can help you with your onlinemarketing efforts! marketing efforts! It could be an exact copy… #SEOSLC
  19. 19. Duplicate ContentSEO.com is an internet marketing firm SEO.com is an online marketing firmlocated in Bluffdale, UT and services all located in Salt Lake City, UT andsizes of clients. services all sizes of clients.We specialize in Search Engine We specialize in SEO, PPCOptimization, Pay Per Click Management, Social Media Marketing,Management, Social Media Marketing, and more.and more. Fill out the form to the right and findFill out the form to the right and learn out how we can help you with yourhow we can help you with your online online marketing efforts!marketing efforts! …or a “close enough” copy #SEOSLC
  20. 20. Structuring Content
  21. 21. Hierarchy#SEOSLC
  22. 22. Hierarchy#SEOSLC
  23. 23. NavigationMain Navigation Sub-Navigation #SEOSLC
  24. 24. Content Creation#SEOSLC
  25. 25. Content Creation#SEOSLC
  26. 26. Content Creation “Articles should be as many words as it takes to say what needs to be said, not one word longer.” - Matt McGee#SEOSLC
  27. 27. Content Creation “There’s no hard and fast rule, but give your users and the search engines enough that it provides value and helps them to know what the page is about. I think 400-800 words is great.” - Greg Shuey#SEOSLC
  28. 28. Content Creation Big, Beautiful Images#SEOSLC
  29. 29. Content CreationVideos that strengthenyour written content #SEOSLC
  30. 30. Content Creation Quotes, case studies, & testimonials#SEOSLC
  31. 31. Internal Linkinghttp://www.seo.com/request-a-proposal/ http://www.seo.com/ #SEOSLC
  32. 32. Blogging
  33. 33. Why You Should Blog “Companies that blog have far better marketing results… The average company that blogs has 55% more traffic”Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#SEOSLC
  34. 34. Brainstorming Topics#SEOSLC
  35. 35. Related Keywords#SEOSLC
  36. 36. Post Optimization• Main keyword in post title• Sprinkle related keywords throughout content#SEOSLC
  37. 37. Structuring Posts Use headings to break up content#SEOSLC
  38. 38. Structuring PostsUse bulletedlists to break upcontent #SEOSLC
  39. 39. Structuring Posts Help users scan content quickly by…Source: http://mashable.com/2011/09/12/website-usability-tips/ #SEOSLC
  40. 40. Structuring Posts Images & videos#SEOSLC
  41. 41. Structuring PostsSocial sharing buttons #SEOSLC
  42. 42. Structuring Posts Include call(s) to action#SEOSLC
  43. 43. Link Building / Social Sharing
  44. 44. What Are Links & Social Shares#SEOSLC
  45. 45. Link Building Strategies Link Link Requests Creation Link Attraction Backlinks#SEOSLC
  46. 46. Link Requests• Competitive Links• Top X Lists• Content Roundups#SEOSLC
  47. 47. Link Creation• Articles• Directories• Guest Blogging• Social Bookmarks• Social Profiles• Press Releases#SEOSLC
  48. 48. Link Creation#SEOSLC
  49. 49. Link Attraction• White Papers• How-To Guides• Videos• Infographics• Contests/Promotions• Humorous Blog Posts#SEOSLC
  50. 50. Link Attraction Links Social Shares#SEOSLC
  51. 51. Social Sharing#SEOSLC
  52. 52. Social Sharing#SEOSLC
  53. 53. Social Sharing#SEOSLC
  54. 54. Social Sharing MAKE IT EASY!!!#SEOSLC
  55. 55. Conclusion• How Search Engines Work• Technical Pitfalls – Robots.txt – No content – Poor content• Blogging• Link Building• Social Sharing#SEOSLC
  56. 56. Questions?
  57. 57. Thanks!!!Greg ShueyVP Client ServicesTwitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03Download my slides: http://bit.ly/slc-chamber#SEOSLC
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