Why Doesn't My Website Show Up In The Search Engines?

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  • 1. Why Doesn’t My Website Show Up In The Search Engines?
  • 2. Tweets Are Welcome #SEOSLC#SEOSLC
  • 3. About Us• Founded in 2003 – Web Targeted – Dave Bascom• Rebranded in 2007 – SEO.com – Mike Mann• Enterprise Clients – Dell, Hotels.com, Etc.• SMB Clients – Local mom & pop shop#SEOSLC
  • 4. How Search Engines Work
  • 5. How Search Engines Work#SEOSLC
  • 6. How Search Engines View Websites
  • 7. How Humans See A Website#SEOSLC
  • 8. How Search Engines See A Website#SEOSLC
  • 9. It May Look Awesome!#SEOSLC
  • 10. One Line Of Code Can Cause Problems#SEOSLC
  • 11. Technical Pitfalls
  • 12. Robots.txt Exclusion#SEOSLC
  • 13. Robots.txt Exclusion http://www.example.com/robots.txt#SEOSLC
  • 14. Robots.txt Exclusion User agent: * Disallow: /#SEOSLC
  • 15. Meta Robots Tag#SEOSLC
  • 16. Lack of Content#SEOSLC
  • 17. Duplicate Content No one likes a copy cat!#SEOSLC
  • 18. Duplicate ContentSEO.com is an internet marketing firm SEO.com is an internet marketing firmlocated in Bluffdale, UT and services all located in Bluffdale, UT and services allsizes of clients. sizes of clients.We specialize in Search Engine We specialize in Search EngineOptimization, Pay Per Click Optimization, Pay Per ClickManagement, Social Media Marketing, Management, Social Media Marketing,and more. and more.Fill out the form to the right and learn Fill out the form to the right and learnhow we can help you with your online how we can help you with your onlinemarketing efforts! marketing efforts! It could be an exact copy… #SEOSLC
  • 19. Duplicate ContentSEO.com is an internet marketing firm SEO.com is an online marketing firmlocated in Bluffdale, UT and services all located in Salt Lake City, UT andsizes of clients. services all sizes of clients.We specialize in Search Engine We specialize in SEO, PPCOptimization, Pay Per Click Management, Social Media Marketing,Management, Social Media Marketing, and more.and more. Fill out the form to the right and findFill out the form to the right and learn out how we can help you with yourhow we can help you with your online online marketing efforts!marketing efforts! …or a “close enough” copy #SEOSLC
  • 20. Structuring Content
  • 21. Hierarchy#SEOSLC
  • 22. Hierarchy#SEOSLC
  • 23. NavigationMain Navigation Sub-Navigation #SEOSLC
  • 24. Content Creation#SEOSLC
  • 25. Content Creation#SEOSLC
  • 26. Content Creation “Articles should be as many words as it takes to say what needs to be said, not one word longer.” - Matt McGee#SEOSLC
  • 27. Content Creation “There’s no hard and fast rule, but give your users and the search engines enough that it provides value and helps them to know what the page is about. I think 400-800 words is great.” - Greg Shuey#SEOSLC
  • 28. Content Creation Big, Beautiful Images#SEOSLC
  • 29. Content CreationVideos that strengthenyour written content #SEOSLC
  • 30. Content Creation Quotes, case studies, & testimonials#SEOSLC
  • 31. Internal Linkinghttp://www.seo.com/request-a-proposal/ http://www.seo.com/ #SEOSLC
  • 32. Blogging
  • 33. Why You Should Blog “Companies that blog have far better marketing results… The average company that blogs has 55% more traffic”Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#SEOSLC
  • 34. Brainstorming Topics#SEOSLC
  • 35. Related Keywords#SEOSLC
  • 36. Post Optimization• Main keyword in post title• Sprinkle related keywords throughout content#SEOSLC
  • 37. Structuring Posts Use headings to break up content#SEOSLC
  • 38. Structuring PostsUse bulletedlists to break upcontent #SEOSLC
  • 39. Structuring Posts Help users scan content quickly by…Source: http://mashable.com/2011/09/12/website-usability-tips/ #SEOSLC
  • 40. Structuring Posts Images & videos#SEOSLC
  • 41. Structuring PostsSocial sharing buttons #SEOSLC
  • 42. Structuring Posts Include call(s) to action#SEOSLC
  • 43. Link Building / Social Sharing
  • 44. What Are Links & Social Shares#SEOSLC
  • 45. Link Building Strategies Link Link Requests Creation Link Attraction Backlinks#SEOSLC
  • 46. Link Requests• Competitive Links• Top X Lists• Content Roundups#SEOSLC
  • 47. Link Creation• Articles• Directories• Guest Blogging• Social Bookmarks• Social Profiles• Press Releases#SEOSLC
  • 48. Link Creation#SEOSLC
  • 49. Link Attraction• White Papers• How-To Guides• Videos• Infographics• Contests/Promotions• Humorous Blog Posts#SEOSLC
  • 50. Link Attraction Links Social Shares#SEOSLC
  • 51. Social Sharing#SEOSLC
  • 52. Social Sharing#SEOSLC
  • 53. Social Sharing#SEOSLC
  • 54. Social Sharing MAKE IT EASY!!!#SEOSLC
  • 55. Conclusion• How Search Engines Work• Technical Pitfalls – Robots.txt – No content – Poor content• Blogging• Link Building• Social Sharing#SEOSLC
  • 56. Questions?
  • 57. Thanks!!!Greg ShueyVP Client ServicesTwitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03Download my slides: http://bit.ly/slc-chamber#SEOSLC