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The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
The NEW Local Search Strategies
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The NEW Local Search Strategies

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This is the slide deck of when I presented about the latest changed in local search marketing and how to fully optimize your website and places page to take advantages of the changes.

This is the slide deck of when I presented about the latest changed in local search marketing and how to fully optimize your website and places page to take advantages of the changes.

Published in: Technology, Design
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Transcript

  • 1. Local Search Strategies<br />New & Improved<br />
  • 2. Local Algorithm Tweak<br />About two months ago<br />Fight map spam<br />Strong presence in all aspects of the web<br />
  • 3. Local Algorithm Tweak<br />
  • 4. The Old Way<br />Physical Location<br />Optimized Google Places Page<br />Accurate Citations<br />NO WEBSITE<br />
  • 5. The New Way<br />Optimized Website<br />Credibility (Links)<br />Google Places Page<br />Credibility<br />
  • 6. Website Optimization (Best Practices)<br />Landing Pages For Every Location<br />Optimized (City/State & Topic/Category)<br />Title Tags<br />Meta Descriptions<br />Header Tags<br />Content<br />Contact Information<br />Phone Number & Address<br />Link To Place Page<br />
  • 7. Chick-fil-a<br />
  • 8. Website Optimization<br />Title Tag Optimization (65-70 characters)<br />City/State & Topic/Category<br />Chick-fil-a Restaurant in American Fork, Utah<br />
  • 9. Website Optimization<br />Meta Description (165-170 characters)<br />City/State & Topic/Category<br />Visit Chick-fil-a for breakfast, lunch, or dinner and experience the best chicken in the state of Utah. Restaurant Address: 183 N West State Road American Fork, Utah <br />
  • 10. Website Optimization<br />Meta Keywords<br />Not needed, remove them<br />
  • 11. Website Optimization<br />Header Tags<br />City/State & Topic/Category<br />Body Content<br />Build out to around 200-250 words and include City/State & Topic/Category<br />
  • 12. Website Optimization<br />Contact Information<br />Exact match to the Place Page<br />Exact match to other data sources/citations<br />
  • 13. Website Optimization<br />Link To Place Page<br />
  • 14. Website Link Building (Best Practices)<br />Good Distribution of Backlinks<br />Authoritative links<br />Anchor text is less of a factor<br />Geographically relevant websites<br />
  • 15. Place Page Optimization (Best Practices)<br />Place Pages For Every Location<br />Built Out & Optimized<br />Verification<br />Title<br />Categories<br />Phone Number & Address<br />Photos & Videos<br />Link To Relevant Landing Page<br />
  • 16. Place Page Verification<br />Get Verified<br />Phone<br />Post Card<br />
  • 17. Place Page Title<br />Optimize Title<br />Don’t Use Categories<br />
  • 18. Place Page Contact Information<br />Contact Information<br />Exact match to the web page<br />
  • 19. Place Page Linking URL<br />Link To Web Page<br />Not Root URL<br />
  • 20. Place Page Categories<br />Expand Categories<br />Up To 5<br />
  • 21. Place Page Photos & Videos<br />Photos & Videos<br />Location<br />Dining Area<br />Play Place<br />Employees<br />
  • 22. Place Page Reviews<br />Reviews Are HUGE<br />Encourage customers to add reviews<br />Encourage Facebook fans to add reviews<br />
  • 23. Citation Building (Best Practices)<br />Citation Building<br />Mentions<br />Address/Phone<br />Yahoo/Bing Map Listings<br />Yelp<br />Four Square<br />GetListed.org<br />http://www.whitespark.ca/local-citation-finder/<br />
  • 24. Other Ranking Factors<br />Age of Place Page<br />Proximity To Centroid (Center of Your City)<br />Reviews Left On Third Party Websites (Yelp)<br />KML Sitemaps<br />Hotpot Ratings<br />Activity On Foursquare, Facebook Places, Twitter Places<br />
  • 25. Let’s Answer Some Questions<br />

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