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The NEW Local Search Strategies
 

The NEW Local Search Strategies

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This is the slide deck of when I presented about the latest changed in local search marketing and how to fully optimize your website and places page to take advantages of the changes.

This is the slide deck of when I presented about the latest changed in local search marketing and how to fully optimize your website and places page to take advantages of the changes.

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    The NEW Local Search Strategies The NEW Local Search Strategies Presentation Transcript

    • Local Search Strategies
      New & Improved
    • Local Algorithm Tweak
      About two months ago
      Fight map spam
      Strong presence in all aspects of the web
    • Local Algorithm Tweak
    • The Old Way
      Physical Location
      Optimized Google Places Page
      Accurate Citations
      NO WEBSITE
    • The New Way
      Optimized Website
      Credibility (Links)
      Google Places Page
      Credibility
    • Website Optimization (Best Practices)
      Landing Pages For Every Location
      Optimized (City/State & Topic/Category)
      Title Tags
      Meta Descriptions
      Header Tags
      Content
      Contact Information
      Phone Number & Address
      Link To Place Page
    • Chick-fil-a
    • Website Optimization
      Title Tag Optimization (65-70 characters)
      City/State & Topic/Category
      Chick-fil-a Restaurant in American Fork, Utah
    • Website Optimization
      Meta Description (165-170 characters)
      City/State & Topic/Category
      Visit Chick-fil-a for breakfast, lunch, or dinner and experience the best chicken in the state of Utah. Restaurant Address: 183 N West State Road American Fork, Utah
    • Website Optimization
      Meta Keywords
      Not needed, remove them
    • Website Optimization
      Header Tags
      City/State & Topic/Category
      Body Content
      Build out to around 200-250 words and include City/State & Topic/Category
    • Website Optimization
      Contact Information
      Exact match to the Place Page
      Exact match to other data sources/citations
    • Website Optimization
      Link To Place Page
    • Website Link Building (Best Practices)
      Good Distribution of Backlinks
      Authoritative links
      Anchor text is less of a factor
      Geographically relevant websites
    • Place Page Optimization (Best Practices)
      Place Pages For Every Location
      Built Out & Optimized
      Verification
      Title
      Categories
      Phone Number & Address
      Photos & Videos
      Link To Relevant Landing Page
    • Place Page Verification
      Get Verified
      Phone
      Post Card
    • Place Page Title
      Optimize Title
      Don’t Use Categories
    • Place Page Contact Information
      Contact Information
      Exact match to the web page
    • Place Page Linking URL
      Link To Web Page
      Not Root URL
    • Place Page Categories
      Expand Categories
      Up To 5
    • Place Page Photos & Videos
      Photos & Videos
      Location
      Dining Area
      Play Place
      Employees
    • Place Page Reviews
      Reviews Are HUGE
      Encourage customers to add reviews
      Encourage Facebook fans to add reviews
    • Citation Building (Best Practices)
      Citation Building
      Mentions
      Address/Phone
      Yahoo/Bing Map Listings
      Yelp
      Four Square
      GetListed.org
      http://www.whitespark.ca/local-citation-finder/
    • Other Ranking Factors
      Age of Place Page
      Proximity To Centroid (Center of Your City)
      Reviews Left On Third Party Websites (Yelp)
      KML Sitemaps
      Hotpot Ratings
      Activity On Foursquare, Facebook Places, Twitter Places
    • Let’s Answer Some Questions