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Local Search Strategies<br />New & Improved<br />
Local Algorithm Tweak<br />About two months ago<br />Fight map spam<br />Strong presence in all aspects of the web<br />
Local Algorithm Tweak<br />
The Old Way<br />Physical Location<br />Optimized Google Places Page<br />Accurate Citations<br />NO WEBSITE<br />
The New Way<br />Optimized Website<br />Credibility (Links)<br />Google Places Page<br />Credibility<br />
Website Optimization (Best Practices)<br />Landing Pages For Every Location<br />Optimized (City/State & Topic/Category)<b...
Chick-fil-a<br />
Website Optimization<br />Title Tag Optimization (65-70 characters)<br />City/State & Topic/Category<br />Chick-fil-a Rest...
Website Optimization<br />Meta Description (165-170 characters)<br />City/State & Topic/Category<br />Visit Chick-fil-a fo...
Website Optimization<br />Meta Keywords<br />Not needed, remove them<br />
Website Optimization<br />Header Tags<br />City/State & Topic/Category<br />Body Content<br />Build out to around 200-250 ...
Website Optimization<br />Contact Information<br />Exact match to the Place Page<br />Exact match to other data sources/ci...
Website Optimization<br />Link To Place Page<br />
Website Link Building (Best Practices)<br />Good Distribution of Backlinks<br />Authoritative links<br />Anchor text is le...
Place Page Optimization (Best Practices)<br />Place Pages For Every Location<br />Built Out & Optimized<br />Verification<...
Place Page Verification<br />Get Verified<br />Phone<br />Post Card<br />
Place Page Title<br />Optimize Title<br />Don’t Use Categories<br />
Place Page Contact Information<br />Contact Information<br />Exact match to the web page<br />
Place Page Linking URL<br />Link To Web Page<br />Not Root URL<br />
Place Page Categories<br />Expand Categories<br />Up To 5<br />
Place Page Photos & Videos<br />Photos & Videos<br />Location<br />Dining Area<br />Play Place<br />Employees<br />
Place Page Reviews<br />Reviews Are HUGE<br />Encourage customers to add reviews<br />Encourage Facebook fans to add revie...
Citation Building (Best Practices)<br />Citation Building<br />Mentions<br />Address/Phone<br />Yahoo/Bing Map Listings<br...
Other Ranking Factors<br />Age of Place Page<br />Proximity To Centroid (Center of Your City)<br />Reviews Left On Third P...
Let’s Answer Some Questions<br />
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The NEW Local Search Strategies

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This is the slide deck of when I presented about the latest changed in local search marketing and how to fully optimize your website and places page to take advantages of the changes.

Published in: Technology, Design
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Transcript of "The NEW Local Search Strategies"

  1. 1. Local Search Strategies<br />New & Improved<br />
  2. 2. Local Algorithm Tweak<br />About two months ago<br />Fight map spam<br />Strong presence in all aspects of the web<br />
  3. 3. Local Algorithm Tweak<br />
  4. 4. The Old Way<br />Physical Location<br />Optimized Google Places Page<br />Accurate Citations<br />NO WEBSITE<br />
  5. 5. The New Way<br />Optimized Website<br />Credibility (Links)<br />Google Places Page<br />Credibility<br />
  6. 6. Website Optimization (Best Practices)<br />Landing Pages For Every Location<br />Optimized (City/State & Topic/Category)<br />Title Tags<br />Meta Descriptions<br />Header Tags<br />Content<br />Contact Information<br />Phone Number & Address<br />Link To Place Page<br />
  7. 7. Chick-fil-a<br />
  8. 8. Website Optimization<br />Title Tag Optimization (65-70 characters)<br />City/State & Topic/Category<br />Chick-fil-a Restaurant in American Fork, Utah<br />
  9. 9. Website Optimization<br />Meta Description (165-170 characters)<br />City/State & Topic/Category<br />Visit Chick-fil-a for breakfast, lunch, or dinner and experience the best chicken in the state of Utah. Restaurant Address: 183 N West State Road American Fork, Utah <br />
  10. 10. Website Optimization<br />Meta Keywords<br />Not needed, remove them<br />
  11. 11. Website Optimization<br />Header Tags<br />City/State & Topic/Category<br />Body Content<br />Build out to around 200-250 words and include City/State & Topic/Category<br />
  12. 12. Website Optimization<br />Contact Information<br />Exact match to the Place Page<br />Exact match to other data sources/citations<br />
  13. 13. Website Optimization<br />Link To Place Page<br />
  14. 14. Website Link Building (Best Practices)<br />Good Distribution of Backlinks<br />Authoritative links<br />Anchor text is less of a factor<br />Geographically relevant websites<br />
  15. 15. Place Page Optimization (Best Practices)<br />Place Pages For Every Location<br />Built Out & Optimized<br />Verification<br />Title<br />Categories<br />Phone Number & Address<br />Photos & Videos<br />Link To Relevant Landing Page<br />
  16. 16. Place Page Verification<br />Get Verified<br />Phone<br />Post Card<br />
  17. 17. Place Page Title<br />Optimize Title<br />Don’t Use Categories<br />
  18. 18. Place Page Contact Information<br />Contact Information<br />Exact match to the web page<br />
  19. 19. Place Page Linking URL<br />Link To Web Page<br />Not Root URL<br />
  20. 20. Place Page Categories<br />Expand Categories<br />Up To 5<br />
  21. 21. Place Page Photos & Videos<br />Photos & Videos<br />Location<br />Dining Area<br />Play Place<br />Employees<br />
  22. 22. Place Page Reviews<br />Reviews Are HUGE<br />Encourage customers to add reviews<br />Encourage Facebook fans to add reviews<br />
  23. 23. Citation Building (Best Practices)<br />Citation Building<br />Mentions<br />Address/Phone<br />Yahoo/Bing Map Listings<br />Yelp<br />Four Square<br />GetListed.org<br />http://www.whitespark.ca/local-citation-finder/<br />
  24. 24. Other Ranking Factors<br />Age of Place Page<br />Proximity To Centroid (Center of Your City)<br />Reviews Left On Third Party Websites (Yelp)<br />KML Sitemaps<br />Hotpot Ratings<br />Activity On Foursquare, Facebook Places, Twitter Places<br />
  25. 25. Let’s Answer Some Questions<br />
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