Your SlideShare is downloading. ×
0
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
SEO for eCommerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SEO for eCommerce

380

Published on

This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
380
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SEO for eCommerce<br />
  • 2. Why Bother?<br />
  • 3. Healthy Growth<br /><ul><li> 20% yearly growth from 2000-2007
  • 4. 10% increase in growth for next five years
  • 5. 53% of all U.S. retail sales by 2014</li></li></ul><li>If Your Not Visible Online…<br />Losing potential sales revenue<br />
  • 6. Cover Your Bases<br />Title Tag Optimization<br />Meta Description Optimization<br />Unique Content<br />Image Optimization<br />Link Building<br />Conversion Optimization<br />
  • 7. Title Tags<br />Unique Title Tags (Site Wide)<br />Take Advantage of All 65 Characters<br />Good Example<br />New Blackberry Bold 9700 White (Unlocked) AT&amp;T / T-mobile<br />Bad Example<br />Blackberry Bold 9700<br />
  • 8. Meta Descriptions<br />Compelling Meta Descriptions (Including Calls To Action)<br />Good Example<br />The new Blackberry Bold 9700 is the perfect phone for those on the go. Quickly check email, browse the internet, &amp; manage appointments in just a few clicks. Get connected now!<br />Bad Example<br />Blackberry Bold 9700 unlocked for T-mobile and AT&amp;T<br />
  • 9. Content<br />Unique, Interesting, Content For EVERY Product Page<br />No Manufacturer Descriptions - Re-write From Scratch<br />Add Video<br />Add Related Products<br />Add Reviews<br />
  • 10. Images<br />Download Images From Manufacturer Server, Rename, &amp; Host on Own Server<br />Optimize Images (Names, Alt Attribute, &amp; Title)<br />Google Image Results<br />
  • 11. Link Building<br />Build Links To Product Pages<br />
  • 12. Conversion<br />Easier To Increase Conversion 10% Than Increase Traffic 10%<br />Split Testing<br />Google Website Optimizer<br />Test Headlines, Product Placement, Calls To Action, Etc.<br />Ongoing Effort<br />
  • 13. Google Product Search<br />Submit Products via Data Feed or API<br />Google Merchant Center<br />Optimize Data Feed<br />Google Product Search &amp; Google.com<br />Drive Traffic &amp; Sales<br />

×