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SEO for eCommerce

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This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

Published in: Business, Technology

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Transcript

  • 1. SEO for eCommerce
  • 2. Why Bother?
  • 3. Healthy Growth
    • 20% yearly growth from 2000-2007
    • 4. 10% increase in growth for next five years
    • 5. 53% of all U.S. retail sales by 2014
  • If Your Not Visible Online…
    Losing potential sales revenue
  • 6. Cover Your Bases
    Title Tag Optimization
    Meta Description Optimization
    Unique Content
    Image Optimization
    Link Building
    Conversion Optimization
  • 7. Title Tags
    Unique Title Tags (Site Wide)
    Take Advantage of All 65 Characters
    Good Example
    New Blackberry Bold 9700 White (Unlocked) AT&T / T-mobile
    Bad Example
    Blackberry Bold 9700
  • 8. Meta Descriptions
    Compelling Meta Descriptions (Including Calls To Action)
    Good Example
    The new Blackberry Bold 9700 is the perfect phone for those on the go. Quickly check email, browse the internet, & manage appointments in just a few clicks. Get connected now!
    Bad Example
    Blackberry Bold 9700 unlocked for T-mobile and AT&T
  • 9. Content
    Unique, Interesting, Content For EVERY Product Page
    No Manufacturer Descriptions - Re-write From Scratch
    Add Video
    Add Related Products
    Add Reviews
  • 10. Images
    Download Images From Manufacturer Server, Rename, & Host on Own Server
    Optimize Images (Names, Alt Attribute, & Title)
    Google Image Results
  • 11. Link Building
    Build Links To Product Pages
  • 12. Conversion
    Easier To Increase Conversion 10% Than Increase Traffic 10%
    Split Testing
    Google Website Optimizer
    Test Headlines, Product Placement, Calls To Action, Etc.
    Ongoing Effort
  • 13. Google Product Search
    Submit Products via Data Feed or API
    Google Merchant Center
    Optimize Data Feed
    Google Product Search & Google.com
    Drive Traffic & Sales