SEO for eCommerce<br />
Why Bother?<br />
Healthy Growth<br /><ul><li> 20% yearly growth from 2000-2007
10% increase in growth for next five years
53% of all U.S. retail sales by 2014</li></li></ul><li>If Your Not Visible Online…<br />Losing potential sales revenue<br />
Cover Your Bases<br />Title Tag Optimization<br />Meta Description Optimization<br />Unique Content<br />Image Optimizatio...
Title Tags<br />Unique Title Tags (Site Wide)<br />Take Advantage of All 65 Characters<br />Good Example<br />New Blackber...
Meta Descriptions<br />Compelling Meta Descriptions (Including Calls To Action)<br />Good Example<br />The new Blackberry ...
Content<br />Unique, Interesting, Content For EVERY Product Page<br />No Manufacturer Descriptions - Re-write From Scratch...
Images<br />Download Images From Manufacturer Server, Rename, & Host on Own Server<br />Optimize Images (Names, Alt Attrib...
Link Building<br />Build Links To Product Pages<br />
Conversion<br />Easier To Increase Conversion 10% Than Increase Traffic 10%<br />Split Testing<br />Google Website Optimiz...
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SEO for eCommerce

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This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

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Transcript of "SEO for eCommerce"

  1. 1. SEO for eCommerce<br />
  2. 2. Why Bother?<br />
  3. 3. Healthy Growth<br /><ul><li> 20% yearly growth from 2000-2007
  4. 4. 10% increase in growth for next five years
  5. 5. 53% of all U.S. retail sales by 2014</li></li></ul><li>If Your Not Visible Online…<br />Losing potential sales revenue<br />
  6. 6. Cover Your Bases<br />Title Tag Optimization<br />Meta Description Optimization<br />Unique Content<br />Image Optimization<br />Link Building<br />Conversion Optimization<br />
  7. 7. Title Tags<br />Unique Title Tags (Site Wide)<br />Take Advantage of All 65 Characters<br />Good Example<br />New Blackberry Bold 9700 White (Unlocked) AT&T / T-mobile<br />Bad Example<br />Blackberry Bold 9700<br />
  8. 8. Meta Descriptions<br />Compelling Meta Descriptions (Including Calls To Action)<br />Good Example<br />The new Blackberry Bold 9700 is the perfect phone for those on the go. Quickly check email, browse the internet, & manage appointments in just a few clicks. Get connected now!<br />Bad Example<br />Blackberry Bold 9700 unlocked for T-mobile and AT&T<br />
  9. 9. Content<br />Unique, Interesting, Content For EVERY Product Page<br />No Manufacturer Descriptions - Re-write From Scratch<br />Add Video<br />Add Related Products<br />Add Reviews<br />
  10. 10. Images<br />Download Images From Manufacturer Server, Rename, & Host on Own Server<br />Optimize Images (Names, Alt Attribute, & Title)<br />Google Image Results<br />
  11. 11. Link Building<br />Build Links To Product Pages<br />
  12. 12. Conversion<br />Easier To Increase Conversion 10% Than Increase Traffic 10%<br />Split Testing<br />Google Website Optimizer<br />Test Headlines, Product Placement, Calls To Action, Etc.<br />Ongoing Effort<br />
  13. 13. Google Product Search<br />Submit Products via Data Feed or API<br />Google Merchant Center<br />Optimize Data Feed<br />Google Product Search & Google.com<br />Drive Traffic & Sales<br />

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