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SEO for eCommerce
 

SEO for eCommerce

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This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

This is the slide deck of my webinar where I discussed SEO for ecommerce type websites.

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    SEO for eCommerce SEO for eCommerce Presentation Transcript

    • SEO for eCommerce
    • Why Bother?
    • Healthy Growth
      • 20% yearly growth from 2000-2007
      • 10% increase in growth for next five years
      • 53% of all U.S. retail sales by 2014
    • If Your Not Visible Online…
      Losing potential sales revenue
    • Cover Your Bases
      Title Tag Optimization
      Meta Description Optimization
      Unique Content
      Image Optimization
      Link Building
      Conversion Optimization
    • Title Tags
      Unique Title Tags (Site Wide)
      Take Advantage of All 65 Characters
      Good Example
      New Blackberry Bold 9700 White (Unlocked) AT&T / T-mobile
      Bad Example
      Blackberry Bold 9700
    • Meta Descriptions
      Compelling Meta Descriptions (Including Calls To Action)
      Good Example
      The new Blackberry Bold 9700 is the perfect phone for those on the go. Quickly check email, browse the internet, & manage appointments in just a few clicks. Get connected now!
      Bad Example
      Blackberry Bold 9700 unlocked for T-mobile and AT&T
    • Content
      Unique, Interesting, Content For EVERY Product Page
      No Manufacturer Descriptions - Re-write From Scratch
      Add Video
      Add Related Products
      Add Reviews
    • Images
      Download Images From Manufacturer Server, Rename, & Host on Own Server
      Optimize Images (Names, Alt Attribute, & Title)
      Google Image Results
    • Link Building
      Build Links To Product Pages
    • Conversion
      Easier To Increase Conversion 10% Than Increase Traffic 10%
      Split Testing
      Google Website Optimizer
      Test Headlines, Product Placement, Calls To Action, Etc.
      Ongoing Effort
    • Google Product Search
      Submit Products via Data Feed or API
      Google Merchant Center
      Optimize Data Feed
      Google Product Search & Google.com
      Drive Traffic & Sales