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Redesigning Your Website: When, Why, & How -


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Learn about when, why, and how you should redesign your website for both the search engine crawlers and your end users.

Learn about when, why, and how you should redesign your website for both the search engine crawlers and your end users.

Published in: Business, Technology, Design

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  • 1. Redesign Your Website: When, Why, and How
  • 2. Redesigning Your Website• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website#seowebinar #seo
  • 3. When To Redesign
  • 4. When To Redesign 39% of marketers feel a company should redesign their website every 13-24 months... 29% of marketers feel a website should be re-designed every 25-36 monthsSource: #seowebinar #seo
  • 5. Why Redesign?
  • 6. Why Redesign?• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales#seowebinar #seo
  • 7. How To Redesign
  • 8. Design For Users#seowebinar #seo
  • 9. UsabilityYour website should help users find what they are looking forthrough a good navigation and internal link structure #seowebinar #seo
  • 10. Usability Your website should help answer questions you users have or solve their problems.#seowebinar #seo
  • 11. UsabilityYour website should have visiblecalls to action to help guide themto their solution.#seowebinar #seo
  • 12. Usability#seowebinar #seo
  • 13. Usability#seowebinar #seo
  • 14. Site Content• Provide content that helps answer a question or provides a solution to a problem• Concise content – Get to the point quickly – Cut out unnecessary information – Use easy-to-understand, shorter, common words and phrases – Avoid long paragraphs and sentences.#seowebinar #seo
  • 15. Site Content Use Headings To Break Up Content#seowebinar #seo
  • 16. Site Content Helps Users Scan Content QuicklySource: #seowebinar #seo
  • 17. Site Content Use Bulleted Lists#seowebinar #seo
  • 18. Social Awareness / Sharing#seowebinar #seo
  • 19. Social Awareness / Sharing#seowebinar #seo
  • 20. Social Awareness / Sharing#seowebinar #seo
  • 21. Structure For Crawlers#seowebinar #seo
  • 22. Wordpress • SEO Friendly • Plugins = Supercharged SEO#seowebinar #seo
  • 23. Wordpress#seowebinar #seo
  • 24. SEO Wordpress Plugins#seowebinar #seo
  • 25. SEO Wordpress Plugins• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker#seowebinar #seo
  • 26. Attribution#seowebinar #seo
  • 27. Google Analytics• Proper Installation – Updated code in the footer• Lead Tracking• Ecommerce Tracking#seowebinar #seo
  • 28. Navigation#seowebinar #seo
  • 29. URL Structure VS #seowebinar #seo
  • 30. Internal Linking#seowebinar #seo
  • 31. Internal Linking• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content is about#seowebinar #seo
  • 32. Schema MarkupThis site ( provides a collection of schemas, i.e.,html tags, that webmasters can use to markup their pages inways recognized by major search providers. Search enginesincluding Bing, Google, Yahoo! and Yandex rely on this markupto improve the display of search results, making it easier forpeople to find the right web pages….On-page markup enables search engines to understand theinformation on web pages and provide richer search results inorder to make it easier for users to find relevant information onthe web. Markup can also enable new tools and applicationsthat make use of the structure.#seowebinar #seo
  • 33. Schema Markup• Products• Locations• Events• Person• Reviews#seowebinar #seo
  • 34. Authorship Markup#seowebinar #seo
  • 35. Conclusion• When To Redesign Your Website – Every 1-3 Years• Why You Should Redesign Your Website – Usability, professional, branding, customization, lead gen• How To Redesign Your Website – User Friendly – SEO Friendly#seowebinar #seo
  • 36. Questions?
  • 37. Thanks!!!Greg ShueyVP Client ServicesTwitter: #seo