Redesigning Your Website: When, Why, & How - SEO.com

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Learn about when, why, and how you should redesign your website for both the search engine crawlers and your end users.

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Redesigning Your Website: When, Why, & How - SEO.com

  1. 1. Redesign Your Website: When, Why, and How
  2. 2. Redesigning Your Website• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website#seowebinar #seo
  3. 3. When To Redesign
  4. 4. When To Redesign 39% of marketers feel a company should redesign their website every 13-24 months... 29% of marketers feel a website should be re-designed every 25-36 monthsSource: http://www.slideshare.net/HubSpot/the-science-of-website-redesign #seowebinar #seo
  5. 5. Why Redesign?
  6. 6. Why Redesign?• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales#seowebinar #seo
  7. 7. How To Redesign
  8. 8. Design For Users#seowebinar #seo
  9. 9. UsabilityYour website should help users find what they are looking forthrough a good navigation and internal link structure #seowebinar #seo
  10. 10. Usability Your website should help answer questions you users have or solve their problems.#seowebinar #seo
  11. 11. UsabilityYour website should have visiblecalls to action to help guide themto their solution.#seowebinar #seo
  12. 12. Usability#seowebinar #seo
  13. 13. Usability#seowebinar #seo
  14. 14. Site Content• Provide content that helps answer a question or provides a solution to a problem• Concise content – Get to the point quickly – Cut out unnecessary information – Use easy-to-understand, shorter, common words and phrases – Avoid long paragraphs and sentences.#seowebinar #seo
  15. 15. Site Content Use Headings To Break Up Content#seowebinar #seo
  16. 16. Site Content Helps Users Scan Content QuicklySource: http://mashable.com/2011/09/12/website-usability-tips/ #seowebinar #seo
  17. 17. Site Content Use Bulleted Lists#seowebinar #seo
  18. 18. Social Awareness / Sharing#seowebinar #seo
  19. 19. Social Awareness / Sharing#seowebinar #seo
  20. 20. Social Awareness / Sharing#seowebinar #seo
  21. 21. Structure For Crawlers#seowebinar #seo
  22. 22. Wordpress • SEO Friendly • Plugins = Supercharged SEO#seowebinar #seo
  23. 23. Wordpress#seowebinar #seo
  24. 24. SEO Wordpress Plugins#seowebinar #seo
  25. 25. SEO Wordpress Plugins• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker#seowebinar #seo
  26. 26. Attribution#seowebinar #seo
  27. 27. Google Analytics• Proper Installation – Updated code in the footer• Lead Tracking• Ecommerce Tracking#seowebinar #seo
  28. 28. Navigation#seowebinar #seo
  29. 29. URL Structurehttp://www.seo.com/learn-how-to-do-seo/ VShttp://www.seo.com/learnhowtodoseo76484.html?39872 #seowebinar #seo
  30. 30. Internal Linking#seowebinar #seo
  31. 31. Internal Linking• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content is about#seowebinar #seo
  32. 32. Schema MarkupThis site (schema.org) provides a collection of schemas, i.e.,html tags, that webmasters can use to markup their pages inways recognized by major search providers. Search enginesincluding Bing, Google, Yahoo! and Yandex rely on this markupto improve the display of search results, making it easier forpeople to find the right web pages….On-page markup enables search engines to understand theinformation on web pages and provide richer search results inorder to make it easier for users to find relevant information onthe web. Markup can also enable new tools and applicationsthat make use of the structure.#seowebinar #seo
  33. 33. Schema Markup• Products• Locations• Events• Person• Reviews#seowebinar #seo
  34. 34. Authorship Markup#seowebinar #seo
  35. 35. Conclusion• When To Redesign Your Website – Every 1-3 Years• Why You Should Redesign Your Website – Usability, professional, branding, customization, lead gen• How To Redesign Your Website – User Friendly – SEO Friendly#seowebinar #seo
  36. 36. Questions?
  37. 37. Thanks!!!Greg ShueyVP Client ServicesTwitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03#seowebinar #seo

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