Real Time Link Building Strategies

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This is the slide deck of how I got about building links in real time. It's a creative method of link building that takes some effort, but the results and phenomenal.

This is the slide deck of how I got about building links in real time. It's a creative method of link building that takes some effort, but the results and phenomenal.

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Transcript

  • 1. Real Time Link Building
  • 2. What Is Real Time Link Building?
  • 3. Real Time Link Building
    Greg Shuey’s Definition:
    Real time link building is finding link building opportunities that present themselves right this very minute and for a short period of time thereafter.
  • 4. Three Strategies
  • 5. Strategy 1
    People Are Talking About Your…
    Business
    Products
    Services
    (Social Sites)
  • 6. Strategy 2
    People Are Creating & Publishing Content About Your…
    Business
    Products
    Services
    (Blogs/News/Personal Sites)
  • 7. Strategy 3
    Creation & Promotion of Viral Content
    Blog Posts
    Infographics
    Video
    (Company Blog)
  • 8. Strategy 1
    People Talking On Social Sites
  • 9. People Talking On Social Sites
    Three Sites You Want To Monitor
    Twitter
    Facebook
    Yahoo Answers
  • 10. People Talking On Social Sites
    Twitter
    Replyz.com
    Replyz.com
    Monitor Twitter for when people mention a particular keyword
    Brand Name
    Product/Service Name
    General Product/Service
  • 11. People Talking On Social Sites
    Replyz.com
    Once you find mentions
    Pitch your company
    Drop a backlink to your website
  • 12. People Talking On Social Sites
    Facebook
    YourOpenBook.com
    YourOpenBook.com
    Monitor Facebook for when profile or pages mention a particular keyword
    Brand Name
    Product/Service Name
    General Product/Service
  • 13. People Talking On Social Sites
    YourOpenBook.com
    Once you find mentions
    Either friend the person & build a relationship, or comment on the page and…
    Pitch your company
    Drop a backlink to your website
  • 14. People Talking On Social Sites
    Yahoo Answers
    Search & Monitor Yahoo Answers For When People Ask About…
    Brand Name
    Product/Service Name
    General Product/Service
    Reply & Provide Answers
    Pitching Your Company
    Dropping A Backlink
  • 15. Why?
    Build Brand Awareness
    Drive Targeted Traffic
    Build Social Driven Backlinks
  • 16. Strategy 2
    People Creating & Publishing Content
  • 17. People Creating & Publishing Content
    Once Your Name Gets Out There, People Start Talking About You
    Blogs
    News Sites
    Social Sites
    Personal Websites
  • 18. People Creating & Publishing Content
    Find These Mentions
    Build Relationships
    Ask For Backlinks
    Social Monitoring Tools
    Trackur
    WhosTalkin
    Social Mention
  • 19. People Creating & Publishing Content
    Trackur
    Scour The Internet For Mentions of
    Brand
    Products
    Services
    Keywords
    Build Relationships With Website Owners
    Ask For Backlinks
  • 20. People Creating & Publishing Content
    That’s Great For Medium – BIG Brands
    What About My Brand New Business?
    Get Creative!
    Udder Covers & Seven Slings
  • 21. Strategy 3
    Creation & Promotion of Viral Content
  • 22. Creation & Promotion of Viral Content
    Blog Posts
    Infographics
    Video
    Take Content & Add To Company Blog
    Begin Heavy Promotion
  • 23. Creation & Promotion of Viral Content
    When promoting a potential viral piece, there is pretty much one rule to live by…
    Hit ‘Em Fast - - - Hit ‘Em Hard
  • 24. Questions?