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Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
Proving ROI Through Google Analytics
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Proving ROI Through Google Analytics

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This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.

This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.

Published in: Business, Technology
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Transcript

  1. Proving ROI Through Google Analytics<br />
  2. Analytics<br />
  3. Problems Facing Online Businesses<br />Driving Traffic<br />Attributing ROI To Online Marketing Campaign<br />
  4. Online Marketing Campaigns<br />Smart Marketers Leverage Many Traffic Sources<br />SEO<br />PPC<br />Social Media<br />Display Advertising<br />Affiliates<br />Email<br />
  5. Attributing ROI<br />Vital To Success To Track Revenue & ROI By Each Traffic Source<br />Money Well Spent<br />Cut Out Waste<br />
  6. Analytics Installation<br />Most Current Code<br />December 2009 (Asynchronous)<br />Added To The Header – Not Footer<br />Most Accurate Data<br />
  7. Campaign Tracking<br />Important Questions To Ask<br />How Did The Visitors Get To My Site?<br />Which Source Brought The Most Visitors?<br />Which Source Was The Most Profitable?<br />Which Source Had The Highest ROI?<br />What Was The ROI On Any Campaign?<br />
  8. Campaign Tracking<br />Campaigns<br />SEO<br />Seminars<br />PPC<br />
  9. Campaign Tracking<br />Campaign Sources<br />Who Brought Visitors To My Site?<br />
  10. Campaign Tracking<br />Campaign Mediums<br />How Did My Visitors Learn About My Site?<br />Display Advertising<br />Organic or CPC<br />Email<br />
  11. Campaign Tracking<br />Campaign Content<br />Which Version Of My Ad Did They See?<br />What Else Do I Want GA To Know About This Link?<br />Campaign Term (Keyword)<br />What Keyword Was Searched To Trigger This Link?<br />
  12. Campaign Tracking<br />Auto Detected<br />Organic Search Engines<br />Website Link Referrals<br />Direct Visits<br />Google Adwords*<br />Manual Tagging Required:<br />Most CPC<br />Emails<br />Banner Ads<br />Offline Ads<br />(Everything Else)<br />
  13. Campaign Tracking<br />Email Tagging Example<br />Campaign: seminars<br />utm_campaign=seminars<br />Source: smblist<br />utm_source=smblist<br />Medium: email<br />utm_medium=email<br />Tagged Link Address: <br />http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=smblist&utm_medium=email<br />
  14. Campaign Tracking<br />CPC Tagging Example<br />Campaign: seminars<br />utm_campaign=seminars<br />Source: yahoo search marketing<br />utm_source=yahoo<br />Medium: cpc<br />utm_medium=cpc<br />Term: search marketing seminar<br />utm_term=smseminar<br />Tagged Link Address: <br />http://www.seo.com/cornucopia?utm_campaign=seminars&utm_source=newsletter45&utm_medium=email&utm_term=smseminar<br />
  15. Campaign Tagging Wizard<br />
  16. Proving ROI<br />
  17. Questions?<br />

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