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Magnifying Organic SEO via Infographics
 

Magnifying Organic SEO via Infographics

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This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

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    Magnifying Organic SEO via Infographics Magnifying Organic SEO via Infographics Presentation Transcript

    • Magnifying Organic SEO via Infographics
    • What is an Infographic?
      Infographics or information graphics are graphic visual representations of information, data or knowledge.
      These graphics present complex information quickly and clearly and make it interesting to the average individual.
    • Why Infographics?
      Lots of Visibility
    • Why Infographics?
      Loads of Social Signals
    • Why Infographics?
      Unique Backlinks That Are Natural
    • Characteristics of a Successful Graphic
      (We Need Your Help)
    • Awesome Concept
    • Specific Content Goals
      +1s
      Traffic
      Leads
      Likes
      Tweets
      Links
      Sales
    • Specific Content Goals
      Before getting too far into the process, make sure you know what you/client/executive want to get out of the infographic.
    • Specific Content Goals
      Examples:
      15,000 page views
      65 new backlinks
      25 new leads
      100 Facebook shares
    • Excited Team
    • Amazing Design
    • Solid Promotion Plan
      Just clicking “Publish” ain’t gonna do it for ya
    • Tap Into Social Networks
      Leverage Social Networks
    • Blogger Outreach
    • Results
    • Conclusion
      Infographics are a powerful tool for link building and generating more visibility and interest online.
    • Conclusion
      Need everyone’s buy in and participation to increase the chances of success.
    • Conclusion
      Winners Losers
      Results will vary, not every graphic will be a winner and not every graphic will produce the same type of wins.
    • Let’s Answer Some Questions