Magnifying Organic SEO via Infographics
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Magnifying Organic SEO via Infographics

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This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

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  • 1. Magnifying Organic SEO via Infographics
  • 2. What is an Infographic?
    Infographics or information graphics are graphic visual representations of information, data or knowledge.
    These graphics present complex information quickly and clearly and make it interesting to the average individual.
  • 3. Why Infographics?
    Lots of Visibility
  • 4. Why Infographics?
    Loads of Social Signals
  • 5. Why Infographics?
    Unique Backlinks That Are Natural
  • 6. Characteristics of a Successful Graphic
    (We Need Your Help)
  • 7. Awesome Concept
  • 8. Specific Content Goals
    +1s
    Traffic
    Leads
    Likes
    Tweets
    Links
    Sales
  • 9. Specific Content Goals
    Before getting too far into the process, make sure you know what you/client/executive want to get out of the infographic.
  • 10. Specific Content Goals
    Examples:
    15,000 page views
    65 new backlinks
    25 new leads
    100 Facebook shares
  • 11. Excited Team
  • 12. Amazing Design
  • 13. Solid Promotion Plan
    Just clicking “Publish” ain’t gonna do it for ya
  • 14. Tap Into Social Networks
    Leverage Social Networks
  • 15. Blogger Outreach
  • 16. Results
  • 17. Conclusion
    Infographics are a powerful tool for link building and generating more visibility and interest online.
  • 18. Conclusion
    Need everyone’s buy in and participation to increase the chances of success.
  • 19. Conclusion
    Winners Losers
    Results will vary, not every graphic will be a winner and not every graphic will produce the same type of wins.
  • 20. Let’s Answer Some Questions