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Magnifying Organic SEO via Infographics<br />
What is an Infographic?<br />Infographics or information graphics are graphic visual representations of information, data ...
Why Infographics?<br />Lots of Visibility<br />
Why Infographics?<br />Loads of Social Signals<br />
Why Infographics?<br />Unique Backlinks That Are Natural<br />
Characteristics of a Successful Graphic<br />(We Need Your Help)<br />
Awesome Concept<br />
Specific Content Goals<br />+1s<br />Traffic<br />Leads<br />Likes<br />Tweets<br />Links<br />Sales<br />
Specific Content Goals<br />Before getting too far into the process, make sure you know what you/client/executive want to ...
Specific Content Goals<br />Examples:<br />15,000 page views<br />65 new backlinks<br />25 new leads<br />100 Facebook sha...
Excited Team<br />
Amazing Design<br />
Solid Promotion Plan<br />Just clicking “Publish” ain’t gonna do it for  ya<br />
Tap Into Social Networks<br />Leverage Social Networks<br />
Blogger Outreach<br />
Results<br />
Conclusion<br />Infographics are a powerful tool for link building and generating more visibility and interest online.<br />
Conclusion<br />Need everyone’s buy in and participation to increase the chances of success.<br />
Conclusion<br />            Winners				 Losers<br />Results will vary, not every graphic will be a winner and not every gr...
Let’s Answer Some Questions<br />
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Magnifying Organic SEO via Infographics

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This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.

Published in: Technology, Art & Photos
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Transcript of "Magnifying Organic SEO via Infographics"

  1. 1. Magnifying Organic SEO via Infographics<br />
  2. 2. What is an Infographic?<br />Infographics or information graphics are graphic visual representations of information, data or knowledge. <br />These graphics present complex information quickly and clearly and make it interesting to the average individual.<br />
  3. 3. Why Infographics?<br />Lots of Visibility<br />
  4. 4. Why Infographics?<br />Loads of Social Signals<br />
  5. 5. Why Infographics?<br />Unique Backlinks That Are Natural<br />
  6. 6. Characteristics of a Successful Graphic<br />(We Need Your Help)<br />
  7. 7. Awesome Concept<br />
  8. 8. Specific Content Goals<br />+1s<br />Traffic<br />Leads<br />Likes<br />Tweets<br />Links<br />Sales<br />
  9. 9. Specific Content Goals<br />Before getting too far into the process, make sure you know what you/client/executive want to get out of the infographic.<br />
  10. 10. Specific Content Goals<br />Examples:<br />15,000 page views<br />65 new backlinks<br />25 new leads<br />100 Facebook shares<br />
  11. 11. Excited Team<br />
  12. 12. Amazing Design<br />
  13. 13. Solid Promotion Plan<br />Just clicking “Publish” ain’t gonna do it for ya<br />
  14. 14. Tap Into Social Networks<br />Leverage Social Networks<br />
  15. 15. Blogger Outreach<br />
  16. 16. Results<br />
  17. 17. Conclusion<br />Infographics are a powerful tool for link building and generating more visibility and interest online.<br />
  18. 18. Conclusion<br />Need everyone’s buy in and participation to increase the chances of success.<br />
  19. 19. Conclusion<br /> Winners Losers<br />Results will vary, not every graphic will be a winner and not every graphic will produce the same type of wins.<br />
  20. 20. Let’s Answer Some Questions<br />
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