Building Links from Inbound MarketingPresentation Transcript
Building Links & Driving Traffic via Inbound Marketing
Inbound Marketing vs Outbound Marketing
Outbound Marketing Website TV Commercials Print Advertising Trade Shows Email Marketing Radio Commercials Cold Calling
Inbound Marketing Website Link Bait Guest Blogging Online Video Online PR Forum Commenting Online Video Social Profiles Q&A Sites Document Sharing Webinars Podcasting Blog Commenting
What Is Link Building?
Link Building Link building is usually defined as anything you do to point hyperlinks back to your website from third party websites. These links help drive traffic to your site, helps your site establish credibility, and most importantly assists your site in being found by the search engines.
Global Popularity & Trust Rank The more popular (important/trusted) a website is, the more links from that site matter to the search engines. Obtaining links from highly trusted domains can results in a boost in search engine rankings.
Topic Specific Popularity Links from sites within a topic specific community matter more to the search engines than links from general or off topic sites.
Topic Specific Popularity
Local Specific Popularity Links from sites within a local community matter more to the search engines than links from general or non local sites.
Local Specific Popularity
Anchor Text Anchor text is one of the strongest signals the search engines use in their ranking algorithm.