Building Links & Driving Traffic via Inbound Marketing
Inbound Marketing  vs  Outbound Marketing
Outbound Marketing Website TV Commercials Print Advertising Trade Shows Email Marketing Radio Commercials Cold Calling
Inbound Marketing Website Link Bait Guest Blogging Online Video Online PR Forum Commenting Online Video Social Profiles Q&...
What Is Link Building?
Link Building Link building is usually defined as anything you do to point hyperlinks back to your website from third part...
Link Signals
Global Popularity & Trust Rank The more popular (important/trusted) a website is, the more links from that site matter to ...
Global Popularity
Global Popularity
Topic Specific Popularity Links from sites within a topic specific community matter more to the search engines than links ...
Topic Specific Popularity
Local Specific Popularity Links from sites within a local community matter more to the search engines than links from gene...
Local Specific Popularity
Anchor Text Anchor text is one of the strongest signals the search engines use in their ranking algorithm.
Anchor Text
Inbound Marketing Strategies
Link Baiting
Infographics Results 102 Backlinks 505 Facebook Shares 112 Tweets 108 Diggs 10,894 Page Views
List Posts Results 724 Backlinks 95 Facebook Shares 91 Tweets 33 LinkedIn Shares 6 Google +1’s 8,525 Page Views
Content Seeding
Paid Stumbles Link Bait Stumble Thumbs Up Viewer - TU Viewer - TU Viewer - TU More & more & more & more people Tweets, FB,...
Blogger Outreach Looking for high profile blogs to publish your link bait.
Tumblr
Pinterest
Guest Blogging
Types Blogs that directly relate to your blog Blogs that indirectly relate to your blog Website that sells snowboards Webs...
Communities http://MyBlogGuest.com http://www.Guest-Blogging.org
Advanced Search Queries Typical Google Search : Snowboarding blog Advanced Search : Snowboarding “guest blog” inurl:.org
Craigslist
Online PR
Online Video
Forum Commenting
Social Profiles
Q&A Sites
Document Sharing
Webinars
Podcasting
Blog Commenting
Questions?
Download My Slide Deck: bit.ly/uvuwebtraffic
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Building Links from Inbound Marketing

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Building Links from Inbound Marketing

  1. 1. Building Links & Driving Traffic via Inbound Marketing
  2. 2. Inbound Marketing vs Outbound Marketing
  3. 3. Outbound Marketing Website TV Commercials Print Advertising Trade Shows Email Marketing Radio Commercials Cold Calling
  4. 4. Inbound Marketing Website Link Bait Guest Blogging Online Video Online PR Forum Commenting Online Video Social Profiles Q&A Sites Document Sharing Webinars Podcasting Blog Commenting
  5. 5. What Is Link Building?
  6. 6. Link Building Link building is usually defined as anything you do to point hyperlinks back to your website from third party websites. These links help drive traffic to your site, helps your site establish credibility, and most importantly assists your site in being found by the search engines.
  7. 7. Link Signals
  8. 8. Global Popularity & Trust Rank The more popular (important/trusted) a website is, the more links from that site matter to the search engines. Obtaining links from highly trusted domains can results in a boost in search engine rankings.
  9. 9. Global Popularity
  10. 10. Global Popularity
  11. 11. Topic Specific Popularity Links from sites within a topic specific community matter more to the search engines than links from general or off topic sites.
  12. 12. Topic Specific Popularity
  13. 13. Local Specific Popularity Links from sites within a local community matter more to the search engines than links from general or non local sites.
  14. 14. Local Specific Popularity
  15. 15. Anchor Text Anchor text is one of the strongest signals the search engines use in their ranking algorithm.
  16. 16. Anchor Text
  17. 17. Inbound Marketing Strategies
  18. 18. Link Baiting
  19. 19. Infographics Results 102 Backlinks 505 Facebook Shares 112 Tweets 108 Diggs 10,894 Page Views
  20. 20. List Posts Results 724 Backlinks 95 Facebook Shares 91 Tweets 33 LinkedIn Shares 6 Google +1’s 8,525 Page Views
  21. 21. Content Seeding
  22. 22. Paid Stumbles Link Bait Stumble Thumbs Up Viewer - TU Viewer - TU Viewer - TU More & more & more & more people Tweets, FB, G+, & Backlinks
  23. 23. Blogger Outreach Looking for high profile blogs to publish your link bait.
  24. 24. Tumblr
  25. 25. Pinterest
  26. 26. Guest Blogging
  27. 27. Types Blogs that directly relate to your blog Blogs that indirectly relate to your blog Website that sells snowboards Website about snowboarding Website that sells diet pills Website for new moms
  28. 28. Communities http://MyBlogGuest.com http://www.Guest-Blogging.org
  29. 29. Advanced Search Queries Typical Google Search : Snowboarding blog Advanced Search : Snowboarding “guest blog” inurl:.org
  30. 30. Craigslist
  31. 31. Online PR
  32. 32. Online Video
  33. 33. Forum Commenting
  34. 34. Social Profiles
  35. 35. Q&A Sites
  36. 36. Document Sharing
  37. 37. Webinars
  38. 38. Podcasting
  39. 39. Blog Commenting
  40. 40. Questions?
  41. 41. Download My Slide Deck: bit.ly/uvuwebtraffic
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