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Building Links from Inbound Marketing
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Building Links from Inbound Marketing



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  • 1. Building Links & Driving Traffic via Inbound Marketing
  • 2. Inbound Marketing vs Outbound Marketing
  • 3. Outbound Marketing Website TV Commercials Print Advertising Trade Shows Email Marketing Radio Commercials Cold Calling
  • 4. Inbound Marketing Website Link Bait Guest Blogging Online Video Online PR Forum Commenting Online Video Social Profiles Q&A Sites Document Sharing Webinars Podcasting Blog Commenting
  • 5. What Is Link Building?
  • 6. Link Building Link building is usually defined as anything you do to point hyperlinks back to your website from third party websites. These links help drive traffic to your site, helps your site establish credibility, and most importantly assists your site in being found by the search engines.
  • 7. Link Signals
  • 8. Global Popularity & Trust Rank The more popular (important/trusted) a website is, the more links from that site matter to the search engines. Obtaining links from highly trusted domains can results in a boost in search engine rankings.
  • 9. Global Popularity
  • 10. Global Popularity
  • 11. Topic Specific Popularity Links from sites within a topic specific community matter more to the search engines than links from general or off topic sites.
  • 12. Topic Specific Popularity
  • 13. Local Specific Popularity Links from sites within a local community matter more to the search engines than links from general or non local sites.
  • 14. Local Specific Popularity
  • 15. Anchor Text Anchor text is one of the strongest signals the search engines use in their ranking algorithm.
  • 16. Anchor Text
  • 17. Inbound Marketing Strategies
  • 18. Link Baiting
  • 19. Infographics Results 102 Backlinks 505 Facebook Shares 112 Tweets 108 Diggs 10,894 Page Views
  • 20. List Posts Results 724 Backlinks 95 Facebook Shares 91 Tweets 33 LinkedIn Shares 6 Google +1’s 8,525 Page Views
  • 21. Content Seeding
  • 22. Paid Stumbles Link Bait Stumble Thumbs Up Viewer - TU Viewer - TU Viewer - TU More & more & more & more people Tweets, FB, G+, & Backlinks
  • 23. Blogger Outreach Looking for high profile blogs to publish your link bait.
  • 24. Tumblr
  • 25. Pinterest
  • 26. Guest Blogging
  • 27. Types Blogs that directly relate to your blog Blogs that indirectly relate to your blog Website that sells snowboards Website about snowboarding Website that sells diet pills Website for new moms
  • 28. Communities
  • 29. Advanced Search Queries Typical Google Search : Snowboarding blog Advanced Search : Snowboarding “guest blog”
  • 30. Craigslist
  • 31. Online PR
  • 32. Online Video
  • 33. Forum Commenting
  • 34. Social Profiles
  • 35. Q&A Sites
  • 36. Document Sharing
  • 37. Webinars
  • 38. Podcasting
  • 39. Blog Commenting
  • 40. Questions?
  • 41. Download My Slide Deck: