Distinguishes different content Brings out dominant elements and establishes focal points Creates interest and energy
Connects related or equivalent content Provides consistency Creates unity
Creates a visual flow Connects elements Imposes order & control
Connects elements Creates visual order and logic
DESCRIBE YOUR MOST HIGHLY DESIRED & UNIQUE FEATURE OR BENEFIT Compel your visitor to take a closer look. Address a specific point that is related to the content Trust will be risked if there are spelling errors and sloppy grammar. Build trust with trust indicators such as, testimonials, press mentions, guarantee seals and 3rd party trust certifications. What you want the viewer to do next. Identify keywords user may be searching for, use “free”, “new”, “buy” or “download now”.CONVERSION button should stand out, be in proximity to the call to action. Orange or yellow catch a viewer’s eye. Links connecting user to too many other sites or pages will distract them and have a negative impact on conversion. Simplicity is key. Use images and video for a positive impact on viewers and encourage them to look further. Keep it above the fold
A final step in the development of your portfolio is to prepare yourself for presenting the portfolio during an interview. We may be inclined to think that the portfolio presents itself, and this is true, when the portfolio iust with a job application. However, during the interview we have the opportunity to embellish the portfolio with our first hand experience of the stories the portfolio represents. Goals Develop one or more stories for each project or artifact in your portfolio Focus on accomplishments, challenges, strengths, achievements, skills and talents Guidelines 20 minutes maintain the flow of the presentation Take your leads from the interview if they present them Sum up to finish up. Don’t let your explanations trail off. Don’t overindulge your storyteller
To Sum up highlight your perception of the value of this story to the employer Do not tell each story verbatim, in a rote fashion. This is a preparatory exercise so you have material to draw on as appropriate during the interview. ACTIVITY - Have students create a quick SOAR for a recent achievement and present to the group.
Lead Instructor & Career Advisor
Office of Professional Outreach and Development for Students
School of Architecture & Allied Arts
University of Oregon
The Best Portfolio Is Going To…
Authentically represent your
work, creative skills and experience.
Be well constructed and
Meet the expectations of the
employer or reviewer including their
education & cultural background.
Be appropriate for the
application process, requirements
and industry standards.
Is Your Design
'About Me' Page
one of the most overlooked
pages in development
one of the highest ranked
pages on many websites
engage your audience in a
personal and friendly way
The more details you give, the
better your users can form a
bond and build trust with you.
If you’re not camera-shy, show
a picture of yourself.
overview of your social networking
presence, portfolio and capabilities,
contact information, etc.
Image by Evie
A Storytelling Framework
Using the S-O-A-R Storytelling Framework
Describe the Situation
Provide context – Who, Where, What, When
Describe the Obstacle
What was your task? What challenges did you face?
Describe the Actions
What did you do? If a team activity, transition from “We” to “I” to
highlight your contributions.
Describe the Results
How did it end? Was the outcome a success? What did you
learn? What were the benefits?
Anatomy Of A Perfect Landing Page. (n.d.). The @KISSmetrics Marketing Blog.
Retrieved November 10, 2013, from
May, J. (2009, November 24). 69 Sexy Portfolio Designs To Inspire You. Smashing
Magazine. Retrieved November 10, 2013, from
Munroe, L. (2009, February 26). 10 Steps To The Perfect Portfolio Website.
Smashing Magazine. Retrieved November 9, 2013, from
Nutter, M. (2009, July 1). Best Practices for Effective Design Of “About me”-Pages.
Smashing Magazine. Retrieved November, 10 2013 from
Principles of Design Poster. (2012, October 15). Paper Leaf Design. Retrieved
November 10, 2013, from http://paper-leaf.com/blog/2012/10/principles-of-designquick-reference-poster/