Take up one idea, make that one idea your
life; think of it, dream of it, live on that idea.
Let the brain, muscles, nerve...
Indian Startup Mantra
by
Shubhamoy
!3
Agenda
Phase I- Fetch
!
Phase II - Decode
!
Phase III - Execute
!4
Before you start!
Why?
What?
Who?
Where?
When?
A person is known by the path he travels
and the choices he makes. What works
out for someone might not work for you!
Why to have a startup?
Create
Experiment
Freedom
Make a difference in society
Commit Mistakes
How to have a startup?
Grab an idea
Build a team
Develop a product/service
Deliver to masses
Why a web-based startup?
Re:imagine with Digital - Google
Easily Found
Low Risk
Mobile First Strategy
Global Platform
Internet Statistics
61% Feedback
66% Publicity
73% Publish views and ideas to world
Source: Google Day 2013
Phase I
Fetch
Ingredients
Idea
Team
Money
Research & Planning
Idea
“Good for Ego or Good for Business - Aditya
Ghosh, IndiGo
Tools of Self Expression
Micro Universe Focussed
Shareable/...
Team
“Know the members by skills not by name - Venky
Mysore, KKR
Demarcate friendship and professionalism
Staggered Equity...
Money
Start Fast, Fail Fast; try till you succeed -
Richard Harshman, Amazon
Seed Funding?? Accelerator?? Incubator??
Research & Planning
“Imagine a football ground without the goal
posts. Scenario of a company which doesn’t
plans - Venky M...
Phase II
Decode
Ingredients
Plan
Project Development Model
Documentation
Technology Stack
Best Practices
Plan
“Never develop a product; you yourself don’t
wish to use or pay for…
SRS Document
Short Term and Long Term Plan
“Sarp...
Project Development Model
SCRUM
git
JIRA
Continuous Integration
Documentation
Process Documentation
Code Documentation
Mockups
Document all Communication
Technology Stack
“Learning a programming language; doesn’t makes
a difference but what you create with it?
Let the need di...
Best Practices
Develop Fast
Community Development
Create Free Platform for Paid to Run
Rubber Duck Debugging
UI and Usabil...
Phase III
Execute
Ingredients
Launch
Testing & Debugging
Marketing
Troubleshooting
Security
Launch
Launch the product with bare-minimum features then
keep on adding/removing based on feedback
Launch the product qui...
Testing & Debugging
Test beyond use-case
Don’t make user think
Refine & Iterate
Solicit User Feedback
Marketing
Word of Mouth
Connections->Conversations->Community
Short Attention Spans, Narrow Interest Graphs, Social
Serend...
Troubleshooting
Make traction or Fake Traction
Blog about failures also
Free/Paid on basis of usage
Steal
Battle Criticism...
Security
Required at every phase
Defamers are won’t leave a chance
Trust
No one can steal your idea but can steal your
sou...
Definition of Security
Separate asset from threat using control
The Dynofy Story
Case Study
Single Slide Case Study
Logic: Status = 200 then UP else DOWN
Python’s Flask Framework, MongoDB and
AngularJS
PhoneGap for...
How to succeed?
Love criticism
Look at the bigger picture
Avoid negative approach syndrome
Never jump on incidental success
Questions???
Thank You :)
Contact Me
+91 844-7000-800
shubhamoy@kalakhatta.com
fb.me/shubhamoy
@shubhamoy
Indian Startup Mantra @ BootConf '14
Indian Startup Mantra @ BootConf '14
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Indian Startup Mantra @ BootConf '14

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Straight from grabbing an Idea to delivering the product. From soups to nuts
http://bootconf.in/2014/schedule/

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Indian Startup Mantra @ BootConf '14

  1. 1. Take up one idea, make that one idea your life; think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. -Swami Vivekananda Green Acre, USA 1894 !2
  2. 2. Indian Startup Mantra by Shubhamoy !3
  3. 3. Agenda Phase I- Fetch ! Phase II - Decode ! Phase III - Execute !4
  4. 4. Before you start! Why? What? Who? Where? When?
  5. 5. A person is known by the path he travels and the choices he makes. What works out for someone might not work for you!
  6. 6. Why to have a startup? Create Experiment Freedom Make a difference in society Commit Mistakes
  7. 7. How to have a startup? Grab an idea Build a team Develop a product/service Deliver to masses
  8. 8. Why a web-based startup? Re:imagine with Digital - Google Easily Found Low Risk Mobile First Strategy Global Platform
  9. 9. Internet Statistics 61% Feedback 66% Publicity 73% Publish views and ideas to world Source: Google Day 2013
  10. 10. Phase I Fetch
  11. 11. Ingredients Idea Team Money Research & Planning
  12. 12. Idea “Good for Ego or Good for Business - Aditya Ghosh, IndiGo Tools of Self Expression Micro Universe Focussed Shareable/Embeddable
  13. 13. Team “Know the members by skills not by name - Venky Mysore, KKR Demarcate friendship and professionalism Staggered Equity (5=>33% else 10%) Respect Emotions drive action and actions drive decisions
  14. 14. Money Start Fast, Fail Fast; try till you succeed - Richard Harshman, Amazon Seed Funding?? Accelerator?? Incubator??
  15. 15. Research & Planning “Imagine a football ground without the goal posts. Scenario of a company which doesn’t plans - Venky Mysore, KKR Have a mission that matters. Solve a problem! Never ending process and the crux of a startup!
  16. 16. Phase II Decode
  17. 17. Ingredients Plan Project Development Model Documentation Technology Stack Best Practices
  18. 18. Plan “Never develop a product; you yourself don’t wish to use or pay for… SRS Document Short Term and Long Term Plan “Sarpa Drishti” and “Garuda Drishti”
  19. 19. Project Development Model SCRUM git JIRA Continuous Integration
  20. 20. Documentation Process Documentation Code Documentation Mockups Document all Communication
  21. 21. Technology Stack “Learning a programming language; doesn’t makes a difference but what you create with it? Let the need dictate the choice! Speed Performance Scalability
  22. 22. Best Practices Develop Fast Community Development Create Free Platform for Paid to Run Rubber Duck Debugging UI and Usability Standards
  23. 23. Phase III Execute
  24. 24. Ingredients Launch Testing & Debugging Marketing Troubleshooting Security
  25. 25. Launch Launch the product with bare-minimum features then keep on adding/removing based on feedback Launch the product quickly; helpful for supercharging the team Initial focus on users and traffic volume Invite-only Beta Ghost and Discourse
  26. 26. Testing & Debugging Test beyond use-case Don’t make user think Refine & Iterate Solicit User Feedback
  27. 27. Marketing Word of Mouth Connections->Conversations->Community Short Attention Spans, Narrow Interest Graphs, Social Serendipity, Community Curation, Remix in Context, Emergent Storylines Development Updates Piggybacking
  28. 28. Troubleshooting Make traction or Fake Traction Blog about failures also Free/Paid on basis of usage Steal Battle Criticism with a smile
  29. 29. Security Required at every phase Defamers are won’t leave a chance Trust No one can steal your idea but can steal your source code
  30. 30. Definition of Security Separate asset from threat using control
  31. 31. The Dynofy Story Case Study
  32. 32. Single Slide Case Study Logic: Status = 200 then UP else DOWN Python’s Flask Framework, MongoDB and AngularJS PhoneGap for Android App Template Blunder Major Bugs
  33. 33. How to succeed? Love criticism Look at the bigger picture Avoid negative approach syndrome Never jump on incidental success
  34. 34. Questions???
  35. 35. Thank You :)
  36. 36. Contact Me +91 844-7000-800 shubhamoy@kalakhatta.com fb.me/shubhamoy @shubhamoy

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