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DxO Labs- A business model assessment
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A look at the current business model of DxOLab - imaging software/hardware maker (dxolabs.com). The analysis shown herein is from limited public information and some assumptions. This also includes a ...

A look at the current business model of DxOLab - imaging software/hardware maker (dxolabs.com). The analysis shown herein is from limited public information and some assumptions. This also includes a couple of recommended changes to the existing business model to explore new opportunities.

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DxO Labs- A business model assessment Presentation Transcript

  • 1. T O D A Y & T O M O R R O W : S O M E P O S S I B I L I T I E SDXO LABS –New business model propositionShubham Bhattacharyahttp://fr.linkedin.com/in/shubhambNovember 2012A limited analysis and some ideas based on publicly available information (http://dxolabs.com)
  • 2. AgendaDxO Labs - Deep dive into the Business ModelValue PropositionNew Business Model PropositionShubham Bhattacharya
  • 3. T H E C A N V A S T O D A Y !DxO Labs: The Business ModelShubham Bhattacharya
  • 4. The Business Model Canvas *KeyPartnerships KeyActivitiesKeyResourcesCustomerSegmentsCustomerRelationshipCustomerChannelsValuePropositionA breakdown of the business modelShubham BhattacharyaPartnershipsResourcesCost StructureCustomerSegmentsChannelsRevenue StreamsEach block has a set of questions to be answered…ValueEfficiencySource: Business Model Canvas: A. Osterwalder and Y. Pigneur, Business Model Generation, 2009.
  • 5. Customer Segments: B2B + B2CB2B B2COEM/ODMCamera MakersPhotojournalistsPhotographersShubham BhattacharyaDifferent product offerings cater to needs of different customer segments…Camera MakersImaging ComponentSuppliersPhotographersImaging Experts
  • 6. Varied sales channels & collaborationsDirect Sales ForceInformation Sharing Channels Partner Collaboration ChannelsManaging Sales throughResellers …Shubham BhattacharyaDiversified Customers in each segment necessitate different channel strategies…Information Sharing Channels Partner Collaboration ChannelsPhotographyTrade Publishers
  • 7. Managing Customer RelationshipDedicated FieldApplication Engineers?Imaging DivisionImaging QualityShubham BhattacharyaHelp on Software!Automated grievance submissionSales networks & information channels, need relevant relationship management…
  • 8. Varied Revenue StreamsDxO Photography SoftwareDxO Optics Pro 8DxO FilmPackDxO ViewPointDxO Image Quality Benchmark LabUsage Based Fee?Shubham BhattacharyaUsage Based Fee?Renting Lab for tests ?One-Time Lab Fee?DxO Imaging ISP LicensingFixed Contracts ?Negotiated Pricing?Revenue models cater to product usage patterns
  • 9. Key ResourcesHuman Capital Intellectual PropertyOur Value Propositions Require: Our Distribution Channels RequireOnline Presence –Website/Social MediaShubham BhattacharyaChip Design S/wTest Bench EquipmentWebsite/Social MediaNurture the resources needed to deliver & capture value …
  • 10. Key ActivitiesSoftware DevelopmentR&DShubham BhattacharyaHardware Core DevelopmentTesting and CalibrationMaster the activities needed to deliver & capture value
  • 11. Key PartnershipsIP Partners…Image Quality PartnersShubham BhattacharyaCamera (Lens) MakersSensor CalibrationInformation used in softwarePhotography PartnersCollaborate with right partners – ramp up expertise & reduce go-to-market time
  • 12. Cost StructureEquipment Cost Personnel ExpenditureDevelopmentSoftware CostShubham BhattacharyaValue Driven Structures-Imaging: Advanced Technology-Economies of Scale: S/w replication-Economies of Scope: Lens Calibration information between IQ and Photography S/wSoftware Cost
  • 13. Value Proposition (VP)What value is delivered to customers ?How do all the blocks help derive this Value Proposition ?Shubham Bhattacharya
  • 14. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionHow is the VP derived?Shubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue Streams
  • 15. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionHow is the VP derived?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutions
  • 16. A D E T A I L E D L O O K A T C U R R E N T O F F E R I N G SThe Value PropositionShubham Bhattacharya
  • 17. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackGreat Loopto exploit!Shubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutions
  • 18. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutions-How does it works on the PC?-Is the workflow friendly ?
  • 19. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutionsIs this the right subset offeatures?
  • 20. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackIs this a longdrawn process?Shubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutionsdrawn process?
  • 21. KeyPartnershipsKey ActivitiesCustomerSegmentsCustomerRelationshipValue PropositionValue PropositionIs the VP delivered as desired?Camera-LensCorrectionsViewpoint:Lite VersionPlug-in:Stick withCompetitionCalibrationFeedbackShubham BhattacharyaKeyPartnershipsKey ResourcesCost StructureCustomerSegmentsCustomer ChannelsRevenue StreamsComprehensiveTest benchConfigurableISC / ISPMobilePhoneSolutionsWhat after the medium-term?-ISP Design?-Variants of same software ?
  • 22. Exploring new propositionsB U S I N E S S M O D E L I D E A SShubham Bhattacharya
  • 23. Snapshot of Today!B2BOEM/ODMConsumer ElectronicsImaging ComponentSupplierField Application EngineersWebsite FormsSocial media InteractionIP PartnersST MicroMarvelMagna Chips….IQ Partners•Camera-Lens Corrections•Lens CalibrationFeedback•Plugins in competingproducts•Lite VersionsR&DSoftware DevelopmentTesting and CalibrationHardware Core DesignShubham BhattacharyaB2CPhotographersPhotojournalistsImaging ExpertsWebsitesResellersSocial MediaTrade PublishersDirect Sales ForceDpReview ConnectPhotography Software Purchase | IQ: Lab usage fees, LabRenting Fees? | Imaging: Negotiated Licensing Fees ?IQ PartnersdpReviewPhotographyLens Makers•Mobile Phone CameraSolutions•Configurable ISP/ ISC•Comprehensive TestBenchDevelopment CostEquipment CostPersonnel CostHuman CapitalIntellectual PropertyTest Bench EquipmentChip Design SoftwareOnline Presence
  • 24. Tweaking the Business ModelB2BOEM/ODMConsumer ElectronicsImaging ComponentSupplierField Application EngineersWebsite FormsSocial media InteractionR&DSoftware DevelopmentTesting and CalibrationHardware Core DesignIP PartnersST MicroMarvelMagna Chips….IQ Partners•Camera-Lens Corrections•Lens CalibrationFeedback•Plugins in competingproducts•Lite VersionsHosting uniform S/w1Professional Labs –Trial ModeShubham BhattacharyaB2CPhotographersPhotojournalistsImaging ExpertsWebsitesResellersSocial MediaTrade PublishersDirect Sales ForceDpReview ConnectHuman CapitalIntellectual PropertyTest Bench EquipmentChip Design SoftwareOnline PresenceIQ PartnersdpReviewPhotographyLens MakersDevelopment CostEquipment CostPersonnel Cost•Mobile Phone CameraSolutions•Configurable ISP/ ISC•Comprehensive TestBenchDxoLab Pro- On CloudSubscription/Usage FeesPhotography Software Purchase | IQ: Lab usage fees, LabRenting Fees? | Imaging: Negotiated Licensing Fees ?Saas Subscription FeesSaas ProviderIT Infra to tie endsTrial ModeCasual Photographer
  • 25. Tweaking the Business ModelB2BOEM/ODMConsumer ElectronicsImaging ComponentSupplierField Application EngineersWebsite FormsSocial media InteractionR&DSoftware DevelopmentTesting and CalibrationHardware Core DesignIP PartnersST MicroMarvelMagna Chips….IP Partners•Camera-Lens Corrections•Lens CalibrationFeedback•Plugins in competingproducts•Lite VersionsHosting uniform S/wSetting partnerships1 2Professional Labs –Trial ModeShubham BhattacharyaB2CPhotographersPhotojournalistsImaging ExpertsWebsitesResellersSocial MediaTrade PublishersDirect Sales ForceDpReview ConnectHuman CapitalIntellectual PropertyTest Bench EquipmentChip Design SoftwareOnline PresenceIP PartnersdpReviewPhotographyLens MakersDevelopment CostEquipment CostPersonnel Cost•Mobile Phone CameraSolutions•Configurable ISP/ ISC•Comprehensive TestBenchCasual PhotographerPhotography Software Purchase | IQ: Lab usage fees, LabRenting Fees? | Imaging: Negotiated Licensing Fees ?Photo Printing –Through DxOLab ProThrough Cloud S/wPer-Print BasedPrinting Costs, Shipping CostsPrinting LabsShipping PartnersSaas ProviderIT Infra to tie endsCasual & ProfessionalPhotographerDxoLab Pro- On CloudTrial ModeSaas Subscription FeesSubscription/Usage Fees
  • 26. Shubham BhattacharyaD i s c l a i m e r-B a s e d o n p u b l i c l y a v a i l a b l e i n f o r m a t i o n-N o t a p a r t o f a n y c o r p o r a t e e n d e a v o r . C r e a t e d o n l y o u t o f p e r s o n a l i n t e r e s t-P u r e l y m y o p i n i o n – f e e l f r e e t o q u e s t i o n & d e b a t e . W o u l d l o v e t o h a v e y o u rf e e d b a c k