Nivea

655 views
279 views

Published on

Evolution of brand NIVEA in 20th century

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
655
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nivea

  1. 1. NIVEA evolution ofbrandNIVEA in20th century Shubham Jain IMT-Ghaziabad
  2. 2. 1911 – 2014 Packaging Evolution of NIVEA creme
  3. 3. 1912 ‘With the likeness of a lady’ The first advertisement of NIVEA
  4. 4. 1924 ‘NIVEA boys’ and ‘NIVEA girls’ Campaign
  5. 5. 1960’s Inflatable NIVEA ball at European beach resorts became a runaway success
  6. 6. ‘Only Me’ Campaign 1973-1988 On its way to become a global company…
  7. 7. NIVEA’s unique positioning of its deo. Launch 1991
  8. 8. 1992 ‘Blue Harmony’ Human togetherness
  9. 9. April 2006, NIVEA haus in Hamburg, Garmany

×