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What is Twitter and how can you use it?
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What is Twitter and how can you use it?

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A beginner's guide to Twitter presented at the Dame Kelly Holmes Legacy Trust national conference in March 2011.

A beginner's guide to Twitter presented at the Dame Kelly Holmes Legacy Trust national conference in March 2011.

Published in: Business, Technology

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  • Twitter on its own means nothing. It’s about building your brand, growing and audience and driving them to your website, blog, office, contact you etc.Say anything you want.Be funny, interesting, give something – links, photos, video, be informative, informal.Don’t get into arguments.Remember there’s no copyright and it’s public.Particular dangers for sports people – competitive advantage, disruption to team.It can be used to search, find out what people are saying. It has an impact on search.
  • Links – say what it is. URL shortener.Don’t use all 140 char – we’ll come on to RTs later
  • Name, face, bio, link
  • This is just nonsense. It’s not saying anything, he’s made up a hashtag. So what?!Graeme Swann has 187,597 followers.
  • See what gets retweeted.Use hashtags so that people searching for these subjects will find your tweets, not just those people following you.
  • See what people respond to
  • Ask a question
  • Retweet from people you want to follow youCredit them.Leave space so people can retweet you
  • Credit the person who originally tweeted.Add something yourself.In your tweets leave space to be retweeted.Consider thanking people who retweet you.
  • Content can be photos, information, video, links
  • This will help get anyone you mention to follow you, plus people who follow them.
  • #FF – Follow Friday. They’ll follow you.They’ll probably #FF you back, so their followers may follow you.
  • It’s a part of your online footprint.It can drive traffic.It impacts on search.You should coordinate it with Facebok and LinkedIn
  • Transcript

    • 1. What is Twitterand how can you use it?
    • 2.
      • Steve Hubball, Data Analyst
      • 3. Andy Gaukrodger, Content, Search and Social Specialist
    • Who do we work for?
    • 4. What is Twitter?
    • 5. The numbers
    • 6.
      • What is Twitter for?
      • 7. What can you do with Twitter?
      • 8. What should you say?
      • 9. What shouldn’t you say?
      • 10. What else can it do?
      How is it used?
    • 11. The anatomy of a Tweet
    • 12. The anatomy of a Tweet
    • 16. 10 Points to remember in 140 characters
      Using your real name and face adds trust to your profile
    • 17. Profile
    • 18. 10 Points to remember in 140 characters
      Don’t worry about getting it wrong – learn by doing
    • 19. Don’t worry about getting it wrong
    • 20. 10 Points to remember in 140 characters
      It’s not about what you’re doing, it’s about what you’re interested in
    • 21. It’s whatever you’re interested in
    • 22. 10 Points to remember in 140 characters
      Tweet, listen, engage – repeat...
    • 23. Tweet, listen, engage
    • 24. Tweet, listen, engage
    • 25. 10 Points to remember in 140 characters
      It’s called social networking, so have a conversation
    • 26. Have a conversation
    • 27. Have a conversation
    • 28. 10 Points to remember in 140 characters
      Regularity is the stuff of good Tweeters
    • 29. Regularity
    • 30. 10 Points to remember in 140 characters
      Pay it forward: Retweet, don’t steal
    • 31. Retweets
    • 32. 10 Points to remember in 140 characters
      Retweets will get you followers, quality content will keep those followers
    • 33. Quality content
    • 34. 10 Points to remember in 140 characters
      Namedrop!
    • 35. Namedrop!
    • 36. Namedrop! #FF - Follow Friday
    • 37. 10 Points to remember in 140 characters
      Twitter is not an island, it’s for building your brand, driving traffic, etc.
    • 38. Twitter is not an island
    • 39.
      • Go to www.twitter.com
      • 40. Sign up
      • 41. User name
      • 42. Settings
      • 43. Profile
      • 44. Find some people to follow
      • 45. Tweet from www.twitter.com or a “client”
      How do I start?
    • 46. Advanced Tweeting
    • 50. Get Tweeting!